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2009 Fall Publishers’ & Advertising Directors’ Conference
Media Buyers Will Be
In Kansas City - Will You?
Back by Popular Demand!
Some compare it to speed dating; most say that it is an exhausting but highly
productive day; all agree that it is a priceless opportunity to meet with the deci-
sion makers that control billions of dollars in advertising budgets.
One day prior to the conference kickoff you’ll be face to face with up to 15
media buyers. Over the years, many SNA members have built relationships and
secured new business as a result of these meetings – and all it takes in 2009 is
one trip to Kansas City in September.
Meeting slots are limited. Requests are taken on a first come, first served basis
and are based on the order that the conference registrations are received at
SNA headquarters. To request meetings, send in your conference registration
form (online, mail, fax or phone). Then call or email Kim Cole at (610) 345-0795
or kim.cole@suburban news.org to arrange. Note: the advertiser one-on-
one meetings are not part of the conference registration fee. SNA pays for this
bonus day as an enticement for early registrations and as a member benefit.
Look at the impressive list of expected retailers and agency reps:IP
Steve Winslow - Manager, Print Media Buying, Best Buy Company, Inc.
Sheila Culligan - Senior Print Media Buyer, Best Buy Company, Inc.
Devin Hedberg - Senior Analyst, Best Buy Company, Inc.
David S. Renne - National Agency Director, (Sprint), Valassis
Matt Gunderson - Senior Regional Media Manager, Kohl’s
Stephanie Stanton - Vice President Media Operations, Vertis, Inc. (Lowe’s)
Dave Weiss - Director of Analytics, Vertis, Inc. (Lowe’s)
Vicki Manning - Assistant Vice President of Media Services, TJX Companies
Rachel Stayduhar - Media Analysis Supervisor, American
Cindy Hefley -Chief Operating Officer, LocalPoint Media
Robert Uccello - Print Media Manager, CVS
Deborah Armstrong - Senior Vice President Marketing/Business
Development, Media Space SolutionsITED PARTICIPANTS:
Greg Bogich - Director of Media Marketing, Valassis
Rebecca Chase - Vice President Advertising, Michaels Arts & Crafts
John Dennis - Media Analysis Manager, JCPenney
Laura DePaola - Print Advertising Manager, Sales Promotion & Marketing,
Kathy Dobravec - Account Manager (Sears/Kmart), Alliance Media
Kathy Heatley - VP/Director Local Investment, Starcom Mediavest Group,
GM Plan Works
Kurt Kopinski - Account Manager (Walmart), NMS
Janice Lucente - Integrated Marketing Communications, Allstate Insurance Co
Shelley Turner - VP/Account Director, SPM (Home Depot account)
More to come!
The one-on-one meetings facilitated by SNA enable conference registrants to meet
with many leading media buyers in a single day at a single location.
Grow Revenue, Save
Money, Learn New Things
September 22 - 25, 2009
The InterContinental Kansas City
Kansas City, Missouri
Inland Press Association
Kansas Press Association
Missouri Press Association
The upcoming SNA Fall Publishers’ &
Advertising Directors’ Conference has a
sharply defined goal: to provide regis-
trants with a deeper understanding of the
game changing opportunities that exist
today for community media and the rev-
enue growing and expense cutting tools to
take full advantage of them. Attend this
conference and you are guaranteed to
return home better equipped to identify
and develop your best local strategies
specifically customized for today’s com-
munity media universe.
For three days beginning September 23,
with a pre-con day on September 22
devoted to one-on-one meetings with
media buyers, SNA will feature a program
packed with timely sessions that will look
at current opportunities, trends and emerg-
ing best practices for community newspa-
pers & related online media. Expect to be
motivated, inspired and to return home
with actionable, revenue-producing ideas.
Some conference highlights:
Two sessions will unveil insightful
research findings to help you further
develop your understanding of consumer
expectations in the world of new media.
One will look at What Consumers are
Saying About Community Newspapers &
Related Online Media ; the other will
examine the issue of Striking A Balance
Between Community Journalism And
Several sessions will focus on revenue.
Among them, Can You Hear Me Now? It’s
Finally Time to Monetize Mobile,
Retailing Trends & How to Capitalize on
Opportunity Areas and Ways to Secure
More Major & National Advertising.
Daily keynotes will address vital topics
for today’s community media:
It’s a Game Changing Moment for
will feature a panel, moderated by E&P’s
Jennifer Saba, consisting of Kirk Davis,
President & COO, GateHouse Media, Jon
Rust, Co-President, Rust
Communications, Vicki Manning,
Assistant Vice President of Media
Services, TJX Companies, David Walker,
President & CEO, Newspaper Services of
America, John Cribb, Principal, Cribb &
Associates and John Janedis, CFA,
Publishing & Advertising Agencies,
Wachovia Securities - Equity Research.
New & Emerging Business Models for
Community Newspapers & Web Sites.
Topics to include converting to modular
ad sizes; changing frequency; partnering
with the metro daily; online only prod-
ucts; creative cost cutting and more.
Main Street Interactive: How Suburban
& Community Newspapers Can Help Save
A special report developed specifically
for SNA will be presented by Gordon
Borrell, President & CEO, Borrell
Associates. It will examine how small
businesses are using the Web as a store-
front and how you can help them spot and
use the advertising tools – in print and
online - that will magnify the power of
their Web sites. The report will provide
practical advice for community newspaper
publishers, as well as a set of charts that
can be used in sales presentation that
demonstrate how much small businesses
spend on the Internet, and on what types
Partnership with Inland Press
Association, Kansas Press Association
and Missouri Press Association
The influx of other media professionals
from these organizations to SNA’s fall
gathering adds a new and vibrant dimen-
sion that is sure to broaden the experi-
ence for all.
serve to inspire like
this “sunny” visitor,
aka Jack Robb of
CNHI, who helped
prove a point at last
years fall gathering.
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