Home' Local Media Today : December 2009 Contents CONFERENCES
Full details announced via e-mail and in Suburban
Publisher well in advance of each contest.
Look for results shortly.
Local Community Website
Results now available at www.suburban-news.org
Advertising & Promotions
Results now available at www.suburban-news.org
General Excellence &
Newspaper Of The Year
Results now available at www.suburban-news.org.
See page 8 for winners in Class C and look for
additional spotlights in upcoming issues.
Dean Lesher Award
Rick O’Connor of Black Press is the 2009 hon-
oree. Next nominees sought in summer 2010.
SNA hosts dozens of mostly FREE webinars
annually thanks largely to Classified Avenue’s
sponsorship. Mark your calendars and plan to
attend.To sign up, e-mail SNA headquarters at
Classified: Opportunity Knocks
Borrell Associates will conduct a follow-up
webinar from their presentation in November
at the Classified Conference in Myrtle Beach,
SC and provide insight on the new opportuni-
ties in the area of Classifieds.
Results of 2009 SNA
You won’t want to miss this webinar featuring
the results from our national survey completed
in late 2009. In addition to hearing the results
our speaker will guide the audience through the
best way to apply them in your marketing effots.
SNA will create Powerpoint slides that you can
use in selling advertisers in your market!
Best Multimedia Practices
The year’s shining community newspaper stars
and how they succeeded will be featured in this
Interactive Media Alliance webinar.
Innovation At Work:
This webinar will introduce the audience to the
just released (and free!) e-course from the SNA
Foundation – Innovation at Work: Making New
Ideas Succeed (www.newsu.org/Innovation).
One of the course authors,
Mark Briggs, will be our pre-
senter and he will guide the
audience through some of
the tools in the course, elab-
orate on the key lessons and
how they can be applied.
Presenter Briggs is known to many as the
author of Journalism 2.0, a digital literacy guide
for the information age, and has just released a
follow up book, Journalism Next. Join us to
hear his informative presentation.
Four FREE e-learning modules are now available to
help journalists ease the transition to a digital plat-
form. Sponsored by the SNA Foundation with a gen-
erous grant from the Knight Foundation.
Innovation at Work:
Making New Ideas Succeed
You can change what seems unchangeable in your
organization and this latest e-course from the SNA
Foundation provides practical guidance and tips to
Innovation is invention, but it isn’t always about new
technology or new products. It’s about creating a
new match between a need and a solution, or taking
an existing solution and applying it to a previously
In this brand new course you will learn how to put
the ingredients and processes of innovation to work
for you. Among other key lessons, you’ll learn:
• To recognize roadblocks to innovation, generally
and within your organization
• To identify innovative projectsthat have improved
• To start a conversation with colleagues about
opportunitiesto innovate in your organization
Although slightly more geared to journalists, this
course is applicable to all departments.
Layout Driven Editing
Get a crash course in the practice of layout driven
editing from its creator Margaretha Engstrom. In this
30 minute video-based seminar snapshot you’ll learn
how she was able to redeploy her team of copy edi-
tors into more reporters, improve copy flow efficien-
cies, and reap increased and rewarding involvement
in page layout from all members of the newsroom.
Leading An Online Newsroom:
What You Need To Know
Rethinking the evolution of your newsroom to a
multimedia organization doesn’t come easy. This
course will help you understand how to manage
essential concepts for your newsroom in a digital
age. Many peer to peer lessons and case studies.
Build & Engage
Local Audiences Online
Get to know your local online audience and see
what the power of local content can mean for you.
Released last year, this course has already registered
over 1,200 enrollees.
Plan for next year!
Co-sponsored by SNA:
Borrell Associates 2010
February 8 - 9, 2010
Grand Hyatt New York
New York, NY
SNA members receive $100 registration discount.
Use code “SNALOA10” when registering at
Joint Program with SNPA:
Strategic Revenue Summit-
March 3 - 5, 2010
Hyatt Regency Grand Cypress
$159 per night
Registration now available online at
Learn about the new national preprint and
savings web site where newspapers can get a
piece of national sales and also earn dollars by
selling regionally and locally.
This informational webinar is for first time attendees only and
is intended for those who are seeking initial information.
•Thursday, December 10, 2009 / 2:00 PM EDT
Register via e-mail to firstname.lastname@example.org.
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