Home' Local Media Today : November 2009 Contents NOVEMBER 2009
Dirks, Van Essen & Murray
Santa Fe, NM t: 505.820.2700 f: 505.820.2900
ASP WESTWARD, L.P.
We are pleased to have represented Cox Enterprises
in this transaction.
LONGVIEW (TX) NEWS-JOURNAL
27,000 daily circulation
30,000 Sunday circulation
6,O00 daily circulation
7,000 Sunday circulation
Messenger Post Media Takes Positive Press Award
Well done to the folks in beautiful
A series of striking house ads reinforcing the role
their local newspaper plays in their community
took top honors in the Positive Press contest SNA
The campaign featured a series of stunning local
photographs accompanied by a tagline – It’s your
life and it’s reflected in the Daily Messenger
everyday. Don’t miss a day of your life!.
The campaign also included an “Alive and Well”
ad that conveyed the truth about the paper amidst
the broad brush stroke of negative industry news
that topped many reports this year.
The genius behind the campaign is Lynn Brown,
Circulation Sales & Marketing Manager who
reports that while it’s difficult to measure the
impact of the ads, the goal to convey the newspa-
per’s long-standing commitment to their commu-
nity was definitely met. “Yes, these are uncertain,
complex times and newspapers have been faced
with many challenges along the way. But one
thing hasn’t changed, and never will.
Newspapers are the best news-gathering opera-
tions going and they provide the community with
trusted and essential information which keeps
them informed. We want (our readers) to take comfort in know
ing that we don’t plan on going anywhere, anytime soon,” says Brown.
The campaign also gave employees a sense of security and helped them to know their
quality work is vital and appreciated. “It also sent a message to our advertisers that as
we succeed and prosper, so will they,” said Brown.
At the Daily Messenger, we know how Mr. Twain must have felt. Despite our
strong presence in the communities we serve — where our newspapers are read
by some 100,000 residents every week — we are often lumped in with
pessimistic coverage of the newspaper industry as a whole. Nothing could be
further from the truth.
Yes, these are challenging times for newspapers — a stubborn recession has
made for challenging times for many industries. But the Daily Messenger is alive
and well. That’s because we provide something that is available nowhere else —
comprehensive local coverage of the people, issues and events that matter to
readers in Ontario county. Readers expect to find coverage of breaking news,
municipal initiatives and political activities‚ and they do. But just as much energy
and attention goes into documenting those stories that are closer to home. Be it
the high school soccer game, the Eagle Scout project, the business promotion or
the fund-raising barbecue, the Daily Messenger provides a level of coverage that
not only isn't matched anywhere else, it isn't available anywhere else. Robust
opinion pages provide a forum for exploring and debating pressing local issues.
And the entire package makes for one of the most effective and efficient
advertising vehicles in the region.
All of this is what distinguishes us from other media
outlets, both in terms of our content and in terms of our
future. While the Internet offers an array of options for
seekers of news and information, there is only one Web
site that provides the kind of intense local coverage
readers demand: MPNnow.com. And that’s not going to
change. In the more than 200 years since the predecessor
of the first Daily Messenger was founded, our readers
have always been there for us; and we’ve always been
there for them.
Keep that distinction in mind: The media faces chal-
lenges, both technological and economic. Some organi-
zations may not be able to meet those challenges but
many will: the Daily Messenger foremost among them.
Alive and well
" The reports of my death have been greatly exaggerated."
— Mark Twain
Only one newspaper dedicates as much coverage to this region.
A part of your life. . . daily.
It’s your life and it’s reflected in
the Daily Messenger everyday.
Don’t miss a day of your life!
Call 394-7600 for home delivery.
Two of a series of ads in the campaign. Many newspapers submitted
their work.View the entire gallery at http://www.suburban-
$1 Buys You A Lot
Every little bit helps and the unem-
ployed in Dalton, GA can cross their
newspaper subscription off their list of
money woes ....the local newspaper,
The Daily Citizen, is offering $1 sub-
scriptions to those in the area that are
drawing unemployment benefits.
According to the U.S . Department of
Labor, the unemployment rate in the
region was 12.5% for August. Daily
Citizen publisher William Bronson said
he hopes residents can find work by
having access to the newspaper’s ads.
The discounted subscription is for 3
months and is renewable at the same
rate as long as the subscriber remains
out of work.
Brandt is New
Steve Brandt, presi-
dent and publisher
of The Greenville
News (SC), was
elected president of
SNPA this month to
present the Classified Advertising
Conference in Myrtle Beach, SC.
Brandt succeeds Donna Barrett, presi-
dent and chief executive officer of
Community Newspaper Holdings in
Birmingham, who was elected chair-
man of the SNPA board of directors.
Reid Ashe, executive vice president
and chief operating officer of Media
General of Richmond, was elected
president-elect. Tom Griscom, pub-
lisher and executive editor of The
Chattanooga Times Free Press, was
From the SNA Staff
to You and Yours
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