Home' Local Media Today : October 2009 Contents British and
Passion DO mix
‘Passion’ is not a word I use indiscriminate-
ly (I’m British by birth) so when I say that I
am passionate about our industry I must
add that I am equally passionate about
As the new Chair of SNA I am immensely honored, not only to be associated with
such a leading media association but also proud and humbled to be stepping into
shoes filled with great newspaper leaders of the past. I look to these leaders, our tal-
ented board of directors, our inimitable President Nancy Lane and her talented
team, and you, our members for input, ideas and inspiration.
As economies around the world contracted, our industry felt the impact; the most
severe pain has been felt by the large Metro papers, rather than the suburban and
community operations, but as we come to grips with the changed economic climate
and the resultant change in the way we operate, new challenges are emerging. Here
in Toronto, a new commuter alternative daily, t.o.night, has emerged, boasting a
pressrun of 100,000 and being delivered Monday to Friday by the old time “news-
boy” to afternoon commuters. The model is based on a similar publication in the
U.K., The London Paper, which ironically just ceased publication in September.
Toronto now boasts two free morning commuter papers, one free afternoon com-
muter paper and four dailies! We are relieved that, so far, investors and other media
companies have not chosen to take aim at our niche: the community newspaper.
In spite of the “print is dead” naysayers, companies are still seeing print as a solid
investment; I applaud and support that decision. Even as we embrace new media, I
often wonder what our communities would look like without the voice we give
them. True, that voice is morphing into bits and bytes, but today and for the foresee-
able future our newspapers are making a difference. Just think of the millions of
dollars in print and online space we donate to charities, events and worthy causes in
our communities. We track this assiduously and it’s a message our staff and adver-
tisers love to hear.
A few years ago, two separate committees were established by the SNA board of
directors: Marketing, and Public Relations.
We have seen the results of the Public
Relations committee through the quarterly
reports SNA distributes, while the
Marketing committee is working very hard
on your behalf presenting to advertisers the
suburban and community story. That story
will continue to be told in new and exciting
ways in the coming year.
So yes, like you I’m passionate about this
part of the media landscape. I commit to
work as hard as I can to help to continue
SNA’s great tradition of promoting and fos-
tering profitable, and socially committed,
suburban and community newspapers.
SNA Board of Directors
“Even as we
media, I often
wonder what our
would look like
without the voice
we give them.”
Betty Carr takes the chair of the SNA
Board of Directors, and the gavel, from
outgoing chairman Stephen Parker.
New Slate for SNA Board
The annual changing of the guard took
place last month at SNA’s annual busi-
ness meeting and the new slate of direc-
tors and officers was unanimously
approved during the Fall Publishers’ and
Advertising Directors’ Conference in
The voluntary service and leadership pro-
vided by SNA’s board is the driving force
behind the progressive and committed
nature of the organization and outgoing
Chairman of the Board Steve Parker rec-
ognized the commitment made by this
esteemed group. “SNA has always had a
great board, but in my eight years of
service I was fortunate to serve with a
unique mix of “seasoned” veterans like
myself, ready to give back to their indus-
try, and young turks, not afraid to ques-
tion conventional wisdom. With that kind
of disparate mix, we’ve had some lively
discussions over the past few years. But
consensus was always ultimately built
around the SNA mantra: how does this
benefit our membership?,” said Parker.
New members of the SNA Board of
Directors include Steve McPhaul –
Senior Vice President, Corporate
Operations, Cnhi, Rick Surkamer,
President & COO, Sun Times Media
Group, Cliff Richner, Publisher/Owner,
Richner Communications and Gordon
Borrell, CEO, Borrell Associates.
Leaving the board this year are Jack
Robb - VP/Revenue, Cnhi, John Rung,
COO, Shaw Suburban Media and Cherie
Bryant, VP/GM, Antelope Valley Press.
All officers moved up a notch; four new members added.
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