Home' Local Media Today : November 2008 Contents An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA supports the community
newspaper industry and related local online
media through leadership, education,
innovation, promotion, research and the
advancement of high standards.
116 Cass Street Traverse City, MI 49684
SNA OFFICERS & DIRECTORS
Chairman of the Board
Stephen W. Parker
Recorder Community Newspapers
First Vice Chairwoman
Metroland Media Group Ltd.
Second Vice Chairman
Arizona Daily Star
Jon K. Rust
Holden Landmark Corporation
Antelope Valley Press
American Community Newspapers LLC
Review Publishing Ltd Partnership
Patuxent Publishing Company
East Bay Newspapers
Ottaway Newspapers, Inc .
Insight Edge, Inc .
Sound Publishing Inc.
Shaw Suburban Media
843-390 -1531; email@example.com
Vice President of Operations
SNA Foundation Executive Director
Classifed Avenue Director of Sales
Conferences & Membership Relations Director
Information Technology Director
Sales & Marketing Manager
Classified Avenue Marketing Manager
Kim Cole 610-345-0795 firstname.lastname@example.org
Suburban Publisher Editor
Deb Shaw 610-793 -2474; email@example.com
e-mail to firstname.lastname@example.org
Operations Manager, Bonnie Pitozzi
Accounting & Finance Director, Janice Norman
Membership Manager, Valerie Donn
Database Marketing Director, Clara Cherry
Communications Director, Tonya Ratajczak
Admin Asst Classified Avenue, Beth Leman
Co-Publisher, Recorder Community Newspapers
GETTING TO KNOW
Who is Steve Parker?
Family man, lifelong Jersey Boy (with
time out for 7 years in Boston and 10
years in Manhattan), history buff, born-
and-bred newspaper guy.
How did you get into the newspaper
business? The easy way—the week I
was born my parents put me on the mast
head as “assistant associate publisher”
. . .but I didn’t get my first promotion for
I got my first by-line at age 8 covering
cub scout pack meetings, then graduated
to boy scout activities and high school
sports. With my siblings, I collated news-
papers starting in junior high, painted the
building during summer breaks, and
worked as the office janitor my senior
year in high school. At school, I was the
editor of my junior high and high school
papers and was an editor of the Harvard
Crimson in college. After getting an
M.B .A, I worked on Wall St. for 10 years
until my father said he would sell the
newspapers unless I joined my sister and
brother as the “business guy”. The week
I started in March of 1988, real estate lin-
eage peaked and local plutocrat Malcolm
Forbes made a tempting offer to buy the
business, so I had a real baptism under
fire convincing my dad to trust “the kids”
with his baby.
What do you like most about
We get the first crack at history
The false perception that we are a dying
When the well runs dry, how do you
recharge the spark?
I solve the world’s problems during my 6
a.m . runs. The runner’s high is no myth!
The only thing I know for sure about
the business of running newspapers
is...that community weekly newspapers—
with the support of SNA—will survive
and thrive once we are out of the current
What are you doing or exploring that
you think is a good move in the realm
of new media?
We are excited by Marketplace-type
products as well as social networking
tools for local rec sports leagues. The
former opens up a world of new revenue
opportunities for us and the latter solves
a big “job to be done” for our readers.
Who/what is your major influence?
SNA has been the bedrock of my news-
paper education, starting with my first
conference in January, 1989. My father
(who was a charter member) used to
say, admiringly, that attending an SNA
conference was like “swimming with the
barracudas.” I haven’t seen too many
sharp teeth in my 20 years—far from
it!—but I have seen plenty of sharp
minds at work on the unique challenges
and opportunities faced by our industry.
The world would be a vastly better
place if only people would..
Once in a while give credit to someone
else. It’s amazing what can get accom-
plished if people spread around the glory.
What three accomplishments are you
most proud of?
Other than three happy, healthy kids and
a 20 year marriage?
1) Surviving the recessions of 89-91 and
2) Figuring out with my sister Liz how to
be happy and effective as co-publishers,
3) pulling off a year-long family sabbati-
cal spent in Venice, Italy back in 2004.
If you could have dinner with anyone,
living or dead, who would it be?
My father’s father, who died when I was
4. He was a career military officer, born
at Ft. Apache, who commanded the 5th
Division during World War 2. Why?
Fathers have a huge influence on sons.
Who doesn’t want to know a bit more
about the man who influenced your
If you couldn’t be a newspaper person,
what would you like to be doing?
Living the good life in Venice or writing
best-selling history books, like my col-
lege contemporary Evan Thomas—
Parker is reached at
Man On The Move
Steve Parker at his community’s YMCA
Volunteer Recognition event.
Spring Publishers' Conference -
February 3-6, Saddlebrook Resort,
This conference will consist of five half-
day workshops - all designed to assist
publishers with strategic planning for the
new and exciting future. Topics will
include: How Outsourcing & Changing
the Way You Go to Market Can Save Your
Company Millions of Dollars; Developing
a Social Networking Site in Your Market;
Million Dollar New Revenue Streams,
Leading Today’s Multimedia Company;
Lessons Learned from Scandinavian
Media Houses – Video, Mobile, Design,
Attitude & More; Layout-Driven Editing;
Improve Quality/Cut Costs (concept that
cuts the number of copy editors by 60-
80%) and more. Attendees will be able to
choose the five workshops that best suit
their needs. BONUS: editors attend for
free with a paying publisher OR have free
access to a live webcast on selected work-
Fall Publishers' & Advertising
Directors' Conference - September
22 - 25, Kansas City, MO
The largest SNA event of the year;
includes participation from dozens of
retail and national media buyers.
Classified Managers' Conference -
November 4 - 6
- Myrtle Beach, SC
(note: hotel rooms are only $79;
Classified Avenue participants only pay
$125 to register)
SNA will also once again partner with
America East for a one-day advertising
symposium in Hershey, PA (April 6-9)
and with Editor & Publisher for 1.5 days
of programming in conjunction with the
E&P/Media Week Interactive
Conference in New Orleans (May).
CONFERENCES 2009, from page 1
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