Home' Local Media Today : October 2008 Contents An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA supports the community
newspaper industry and related local online
media through leadership, education, innova-
tion, promotion, research and the advance-
ment of high standards.
116 Cass Street Traverse City, MI 49684
SNA OFFICERS & DIRECTORS
Chairman of the Board
Community Newspaper Holdings, Inc.
First Vice Chairman
Recorder Community Newspapers,
Second Vice Chairman
Metroland Media Group Ltd.
Arizona Daily Star
Jon K. Rust
Sun Times News Group
Community Media Consulting Inc .
American Community Newspapers LLC
Antelope Valley Press
NorthWest News Group of Greater Chicago
Patuxent Publishing Company
Holden Landmark Corporation
843-390 -1531; firstname.lastname@example.org
Vice President of Operations
SNA Foundation Executive Director
Classifed Avenue Director of Sales
Advertising & Membership Relations Director
Information Technology Director
Sales & Marketing Manager
Classified Avenue Marketing Manager
Kim Cole 610-345-0795 email@example.com
Suburban Publisher Editor
Deb Shaw 610-793 -2474; firstname.lastname@example.org
e-mail to email@example.com
Operations Manager, Bonnie Pitozzi
Accounting & Finance Director, Janice Norman
Membership Manager, Valerie Donn
Communications Director, Tonya Ratajczak
Database Marketing Director, Clara Cherry
Robert H. Cole
VP/Group Publisher, Minnesota Sun Newspapers
GETTING TO KNOW
Who is Bob Cole? Tell us about you.
I am V.P. and Group Publisher for
Minnesota Sun Newspapers a division
of American Community Newspapers.
In this role, I oversee the day to day
operations of our 44 community news-
papers in Minnesota. We deliver to more
than 457,000 homes with our print prod-
ucts and serve more than 1.8 million
web pages monthly.
Prior to coming to ACN in March of this
year, I spent 19 years with ECM
Publishers, a similar community news-
paper group in Minnesota with 26 publi-
cations. In total, I’ve posted over 28
years of experience in both weekly and
How did you get into
the newspaper business?
In 1980 I was completing a 6+ year stint
in the US Army & trying to decide what
I wanted for a civilian career. My wife’s
uncle was an account executive at the
ful in the
ness so he
an interview with his advertising direc-
tor. The interview went extremely well. I
left excited about the prospects but
unfortunately there were not immediate
openings at the Gazette. He referred me
to a small weekly publisher in Hardin,
Montana, Ron Lytle who introduced me
to the world of community newspapers.
I had to learn the newspaper selling
game, production of my own ads using
Compugraphic typesetters, border tape,
wax, developing film and photos in the
darkroom, shoot PMTs and on occasion
shoot pages to send to the printer. It
was a blast and I’ve been having fun for
Read Bobs’ full profle at
Minnesota Sun Class of 08.
Bob Cole, center, along with, from left, AE Marc Marklund, AE Paul Kellum, Sales
Manager Kelli Heger, AE Sophia Johnson and AE Shannon Garrity all joined the
company this year. “We hold the ‘class of 08’ meeting everyday prior to the
daily sales meeting with all account executives,” says Cole.
The two day conference will get started with a powerful
keynote session on The New Circulation Department and will
probe deeply into why radical change is the only option for a
successful future. The major industry shifts of late have had a
huge impact on circulation divisions at papers large and small
and this session will identify the key components of
managing the necessary changes.
Industry experts with direct experience will probe deeply into
significant new approaches to business and attendees will
cost cutting measures including extensive use of outsourcing
changes in frequency for 5, 6 and 7 day dailies and multiple
changes in the paid model (converting paid to free)
changes in titles/responsibilities in the circulation department
converting certain products to Web only
launching of new free and/or niche products
anticipated changes utilizing the new ABC rules
new marketing strategies
cutting circulation in outlying areas
The agenda is chock full, including a working lunch on e-edi-
tions and using the Web to grow and manage circulation.
Conference planners know that dollars spent on conference
attendance must return on the investment and attendees are
guaranteed satisfaction or their money back.
Come to the conference and hear first hand from your peers at
other local newspapers how outsourcing and distribution
method changes have saved them MILLIONS of dollars. You
will hear their stories and be provided a step by step approach
to investigate and implement a similar approach in your com-
pany. Full agenda details and online registration are found at
Make your plans now - you won’t be sorry.
Circulation / Distribution
continued from page 1
SNA 2008 Circulation / Distribution Conference
November 18 -19, Rio Hotel, Las Vegas, Nevada
Online registration at www.suburban-news.org.
Conference planners know that dollars spent on
conference attendance must return on the investment
and attendees are guaranteed satisfaction or their
registration fee will be refunded.
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