Home' Local Media Today : October 2008 Contents OCTOBER 2008
Looking to Reduce Expenses in 2009?
Even though many community papers are doing well or only suffering from
slight, economy-driven declines, all companies are looking to become more
efficient. Everyone is looking to make smart expense cuts in 2009.
On the distribution side, many companies have realized considerable sav-
ings through outsourcing, changing method of frequency (such as moving
from postal to carrier) or changing the frequency of their products (7 day
dailies to 5 or 6 day, etc.) Other radical changes include converting from
paid to free or print to online. Now is the time to review all of your prod-
ucts to determine if you should be considering any or all of these changes.
On the classified side, we are seeing more and more outsourcing and other
radical changes. Many companies have expanded their free classified strate-
gy and others have launched new products. Still others are moving toward a
larger self-serve model. All of these initiatives are designed to cut costs
AND grow revenue.
We will tackle these issues
head on with real case studies
and real numbers to share at
the SNA Circulation
/Distribution conference and
the SNA Classified
Conference. Our panelists will
share their lessons learned and
offer advice for those that are
considering radical change.
Publishers that need to find
expense savings for next year will get their money’s worth by attending
these two back-to-back conferences or sending a senior level executive.
We guarantee ROI on both conferences or your money back. And of course,
we will focus on growing readership and classified revenue. Top sessions
How to Make a Million Next Week – Mike Blinder
Solid Gains in Classified Next Year? You Betcha! – Panel
Borrell/SNA Recruitment Outlook 2009 (focusing on opportunity areas)
Panels dedicated to Real Estate & Automotive Opportunities
The New Circulation Department – Why Radical Change is the Only
Case Study – How Outsourcing & Changing Distribution Methods
Saved These Companies MILLIONS of Dollars
Understanding the New ABC Rule Changes & Maximizing Them to
Grow Circulation & Save Money
Using the New Universal Pricing Model to Grow Circulation
Both conferences will end with a session that will enable attendees to take a
business plan back to the office. Whether the plan calls for dramatic cost
cuts or revenue opportunities, it will be comprehensive and compelling.
Both conferences will feature robust exhibit halls allowing attendees time to
meet with the vendors that can make some of these changes happen.
At SNA we are known for the strength of our conference programming.
Even during these tough economic times, SNA conference attendance is
holding its’ own. We have never put more time or effort into conference
programming then we did for these two. We know that during times like
these, our members need answers. They need case studies. They need ideas.
These two conferences provide all of that and more. Please send at least one
senior level executive to Vegas this November and I personally guarantee
that you will not be sorry.
From the sna
“We know that
like these, our
New England/Mid-Atlantic John Szefc
Dennis Richardson (731) 694-2149
AMERICA'S #1 BROKER
WE OPEN DOORS.
We offer the most successful Buyer representation service
in the industry. FREE PHONE CONSULT. Hear what our
Associates have to say about today's unique buying
opportunities. Why not call your regional associate today.
24212 Muscari Court
Gaithersburg, MD 20882
Larry Grimes, President
Another of the revenue growing sessions
led by Mike Blinder will reveal the details
of how the 25,000 circulation Janesville
(WI) Gazette increased its ad revenue
$100,000 in one week and how two other
papers sold $1 million combined in the
same timeframe. Hear his plan to focus on
print and online ad sales to new and dor-
mant advertisers in your market. He’ll talk
about multimedia marketing basics, effec-
tively selling CPM, best online sales prac-
tices, selling against the online competi-
tion, and introducing successful search
marketing strategies to your publications.
This conference is chock-a-block full of
valuable sessions that will definitely
enhance your leadership skills. They
Why Radical Change is the Only
Option. Moderated by Janet DeGeorge,
President, Classified Executive Training &
Consulting, this panel will explore how to
manage the sweeping changes that have
affected the industry to your advantage.
We all know that change is inevitable and
you will learn how to deal with it in a pos-
itive, effect and results producing manner.
The panel will cover:
cost cutting measures including
extensive use of outsourcing
changes in products/services offered to
changes in the sales & management
structure of the classified department
changes in titles/responsibilities in the
bold new web strategies
launching of free classifieds and further
expansion of this concept
launching of new products
new marketing strategies
major inroads with video and other non-
traditional web opportunities
Recruitment Outlook 2009
Each year, SNA contracts with Borrell
Associates to prepare a recruitment out-
look specifically for SNA members.
Direct from Borrell’s Peter Conti, atten-
dees will learn what’s on the horizon with
Recruitment and how the Internet contin-
ues to play a big role, particularly with
Video and Search.
Real Estate Opportunities, Trends &
Best Practices - Everything You Need to
Know to Grow this Important Category.
In addition to a real estate broker/owner
sales star (annual sales > $27 million), this
panel will include Thomas Blanchard,
Certified Loss Mitigation Consultant,
Congressional Media of Distinction win-
ner and nationally recognized foreclosure
Staffing for Success – Training and
Staffing for our Multimedia Future
Hear from our noted speaker Gary Moore,
President of Insight Edge, on what he sees
as the next generation of sales consultant
and where he thinks we’ll find them.
Bringing It Back Home – Developing
Plans of Action to Grow Revenue,
Conference planners know that the cost
and time commitment to attend an out of
town conference means there must be a
return on that investment and they have
insured that with a final day wrap up ses-
sion that will equip attendees with an
action plan to take home. In this session,
attendees will receive a booklet that will
help them formulate a game plan for their
return home. The session leader will walk
attendees through the process of develop-
ing a fleshed out business plan that is
actionable upon the return home.
Read about the special BONUS opportuni-
ty for early registrants on page 14.
Continued from page 1
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