Home' Local Media Today : October 2008 Contents 14
Vegas Baby!! That is where the
2008 Classified Managers con-
ference is being held. If you
haven’t signed up yet, you still
have time. As always, it is chock
full of fantastic speakers, timely
topics and great opportunities to
network with your peers and gain
new ideas. As always, Classified
Avenue participants get a substantial discount on the conference - just $125 to
attend this hard hitting conference that is all about building revenue. You are
guaranteed satisfaction or your money back!
You can get more information at http://www.suburban-news.org/conferences
Have you checked out SNA’s forums lately? This is another great resource for
finding answers to tough questions, networking , finding new ideas etc. There
is a great thread on scam ads, go there to see what to avoid, and also to post
any you know about. http://www.suburban-news.org/forums
REVENUE IDEA: You’ve probably noticed the Petfinder ad that is being
sent out every week with the Classified Avenue ads? Pairing it up with your
weekly adopt a pet ads will help give your shelters even more exposure.
Petfinder is getting fantastic response
from this ad, so it shows that readers
are interested in the pets category.
An idea to build on that is to see if
anyone in your local area offers pet
insurance, pet sitting etc. and see if
you can build new revenue.
Pets, Vegas & More
Sadly, slashing staff and pinching pennies often masquerade as leadership today.
Cutbacks and budget crunches may be necessary, but you can’t cut your way to growth
and success. It takes vision and courage to overcome fierce competition and thrive in the
face of adversity.
You may have noticed that when Content That Works introduces a new idea, competitors
quickly follow. That’s because Content That Works listens to you and acts quickly to meet
your needs. We are dedicated to helping you be the friend at the elbow of local advertisers,
readers and site visitors — to helping you lead.
Leadership. It’s one of four principles upon which Content That Works is built. Go to
www.contentthatworks.com/principles, to learn about the other three or phone
866.626.6836 to learn how the integrated ensemble of print and online opportunities from
Content That Works can help you grow your way to success.
4432 N. Ravenswood Ave.
Chicago, IL 60640 • 866.626.6836
If you are among the first 33 people to
register for next month’s Classified
Advertising Conference, you can put an
extra feather in your cap. You will be
receiving a private 30 minute web site
evaluation with a leading industry con-
sultant that will give you at least five
ideas to increase classified revenue on
These evaluations will focus only on the
classified areas of your Web site and
each participant will be provided a one
page summary of the meeting.
These private consultations are limited
to the first 33 registrants. Hurry! Slots
are anticipated to fill quickly.
Early Registrants For
Conference Get Extra Bonus
This conference is specifically designed
for classified managers, advertising
directors and publishers.
The focus will be on growing revenue
in print and online - during times of
radical change. A secondary focus will
explore cost savings, outsourcing
options, changing the way we go to
market, changing the sales & manage-
ment structure and so on. In other
words, the other things we need to be
doing to ensure a bright future.
manager teams that attend together
will find this a perfect setting to
discuss all of these new options, meet
with some of the vendors that can
make these things happen and go back
with a plan to launch new products,
reduce expenses and grow classified
revenue. Register today at
Rio Hotel, Las Vegas, NV
Online registration at
$35,000 in third
reflecting a the suc-
cessful attainment of
the networks revenue
goals for the period. So far this year,
the network revenue is showing gains
of 6% versus prior year. For more than
six years the network has made quar-
terly revenue-sharing distributions to
C.A. members who met the tearsheet
requirements and October 3rd deadline
can expect their rebate checks by the
end of the month. Alternatively, mem-
bers can use their rebates to offset the
upcoming Classified Advertising
Conference registration or can donate
their rebates to the SNA Foundation.
For more information about Classified
Avenue or these rebates, contact
Deanna Lewis, Classified
Avenue Director of Sales at (888) 486-
2466 or deanna.lewis@suburban-
Crouch To C.A.
ing network, has
ened its’ bench
with the hiring
of Carolyn Crouch. C .A. Manager
Deanna Lewis says she has high expec-
tations of Crouch, who will bring
added sales initiatives to the successful
Classified Avenue is a print classified
advertising network that reaches over
14.5 million households by over 1,000
suburban and community newspapers
throughout North America. All SNA
members are encouraged to join the
network. C .A. members run the weekly
ads that are sent to them and in return,
receive quarterly rebates and sizable
discounts off of SNA related events
such as the upcoming Classified
Advertising Conference in November.
Registration fee for that conference is
$395 to the general membership while
Classified Avenue members pay just
Crouch is reached at 410-287-5252 /
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