Home' Local Media Today : June 2007 Contents JUNE 2007
EXCEPTIONAL LEARNING OPPORTUNITIES COMING
Soon you will be hearing about another great value that we will be adding for SNA mem-
bers in the area of education. More on that in a minute. But let me tell you why we will
be introducing this wonderful asset. At SNA, our main goal for our members is to bring
value to them. We want newspapers from the largest to the smallest to have a great experi-
ence every time they touch something from SNA. If it is a conference, we want members
to leave having learned something valuable to take back to their operation and/or having
met someone that they can learn from or share information with. If it is a free member
conference call, we want members to learn from one another and be able to grow their
business as a result, whether on the editorial side or on the business side. We also hope
that members are building relationships with one another through the various encounters
they have at conferences, on calls, etc. There is nothing more valuable when facing a
challenge in our organizations then to call others going through the same challenges and
brainstorm ideas with them. If it is an advertiser roundtable with a major account, we
want our members to leave knowing they had a chance to present their papers well and
hopefully land business from that call. And we want to help members stay ahead of what is
happening in and to our industry, to help our members remain competitive and relevant.
Our suburban and community newspaper industry is on the verge of “our moment”. While
daily metros are seeing more and more challenges with circulation, our papers are finding
more and more readers interested in what we offer. Even major advertisers have begun the
move toward using SNA newspapers and having great results from their ad campaigns.
And while more and more people cancel their subscriptions to daily metros, claiming no
time to read them every day, especially with easy access to news and information from
radio, TV and online, our papers continue to stay relevant. Why? Because we do what no
one else does. We cover what matters most to people—what is happening in their lives.
And we provide information about their community, from yard sales to auto shows to sales
at the local merchants.
We do what no one else is willing to do. We invest in producing this information through
the year, to be valued in the hands of our readers and advertisers.
So at our last board retreat in January, the board identified another way to enhance the
value we offer members. We are affectionately calling it SNA University. he goal is to
provide on line educational resources to members. These resources will be in the form of
classes, offered in partnership with other organizations (still too early to announce) to help
members give training to their staff. From classes as basic as “how to cover the local town
hall meeting” to courses on how to make a solid advertising presentation, this new univer-
sity will be an invaluable resource, especially for the many members who are not able to
attend our conferences. And it will come to you courtesy of the SNA Foundation, which is
dedicated to the betterment and growth of the newspapers as a benefit to the public at
large. The goal is to roll out the first class in January 2008.
But we want the university to be more than the basics. We hope it will help newspapers
make the transition to the web smoothly and efficiently. We recognize that many members
are not in a position to develop a robust website, but we hope to offer ideas and sugges-
tions on how to get your papers and the revenues that will follow, on line inexpensively
and without a lot of investment in staff and infrastructure. And for those already on line,
we hope to help you stay ahead of the curve as it relates to developments in internet tech-
nology and information management through local websites.
This university will require build out and time to develop. However, when it begins to roll
out, all of you, the members of SNA, will be the beneficiaries of something really wonder-
This year’s board of directors has done many wonderful things. And we have worked hard
in a lot of areas. But my main goal, coming in as your chairman 8 months ago, was to
continue to develop what SNA has always been most about; helping newspapers become
better at what they do through networking and educational opportunities through the year.
This board will have a lot of great accomplishments in it’s legacy. But what I will be most
proud of is our effort, in conjunction with the Foundation Board, to help newspapers do
what we all do best...be an invaluable local resource in the communities where we pub-
So let us know, while we are building this university, what you need, what you would like
to see and how we can help you in your unique situation. Contact me at
firstname.lastname@example.org or contact SNA’s president, Nancy Lane, at
email@example.com or contact Susan Karol, the Foundation Director, at
firstname.lastname@example.org with your ideas and questions.
Here’s to all of us graduating with “top honors’ in local newspapering!
Chairman of the Board
SNA Board Chairman
Both images look exactly the same, but couldn’t be more different - one is printed and one is digital. Imagine
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print version and at no extra work! Advanced Publishing has the technology to turn your PDF files from print-
ready to web-ready. The result is an exact facsimile of the printed version - fully interactive, full size, full colour,
in a compressed format up to 100 times smaller than comparable PDFs! Now you can see the difference.
In addition to The Digital Innovation
Summit for Community Media, the agen-
da will offer a motivating keynote
address, sessions on current progressive
practices underway at leading newspaper
companies, the extremely valuable Great
Ideas session, entertaining and enlighten-
ing social opportunities, an exhibitor hall
filled with relevant vendors, and much
Past attendees always praise the opportu-
nity to mix and mingle with colleagues
from throughout North America and the
fall conference will not disappoint –
attendance last year was almost 300
newspaper and advertiser professionals.
Adam Burnham, Ad Director for The
Southeast Missourian, said of the ’06
gathering “The opportunity to meet with
accounts and network with some of the
best minds in our industry was fantas-
The advertisers who will be available for
one-on-one sessions, planned for
Tuesday, October 2nd, will be announced
in mid-summer. These meetings are in
hot demand and are booked on a first
come, first served basis. Members will
be notified via e-mail and in this
newsletter when appointments become
available. Be on the lookout.
Meanwhile, save the dates for the confer-
ence. You won’t be disappointed - guar-
anteed or your money back.
Fall Publishers’ & Ad
continued from page 1
At last years fall conference David Abelman, left, Senior VP - Marketing at Michael’s Stores
Inc., was delighted to meet with SNA members and said “The conference brought together
some really bright people along with some great idea exchanges and creativity. Well worth
my time!” Dozens of advertisers will be invited to the 2007 gathering.
SNA Fall Publishers’ &
Ad Directors’ Conference
October 2-5, 2007
The Hyatt Regency Penns Landing
Hotel Rate: $199 per night
Registration Fee: $575 for first
attendee; $475 for each additional
person from same newspaper.
Registration forms to come.
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