Home' Local Media Today : June 2007 Contents JUNE 2007
Spring finally blooms, and as it seems to do every year, so
does SCAN’s circulation! It is with almost giddiness that I
proudly report that our enrollment has grown to 975 (no that is
not a typo) newspapers and our circulation has reached over
A big welcome to our newest members:
Toronto Community News, Toronto, Canada
Crossroads News, Decatur, GA
The Brooklyn Paper, Brooklyn, NY
SCAN is currently breaking records and we hope to continue
to do that throughout 2007! Our unique ability to reach the
massive and geographically diverse audience is a winner for
many advertisers and SCAN members are reaping the many
If you are still not a member of SCAN, call me today to dis-
cuss participation. SCAN brings many benefits to its’ member
newspaper including quarterly rebate checks. I’m reached at
888-486-2466 or deanna.lewis @suburban-news.org.
From SCAN & Online
© 2007 Publishers Circulation Fulfillment, Inc. All rights reserved.
Are you ready to protect pro ts? Find new paths for growth? Start by outsourcing your home delivery to PCF.
We’re the largest independent distributor of home- and of ce-delivered newspapers in the United States,
handling over 11 million deliveries per week. PCF helps you manage day-to-day distribution so you can focus
on tomorrow’s growth. Go to www.pcfcorp.com or call 1-877 -PCF -6668 to learn more.
We’ll handle delivery. You pursue the future.
Yeah, I’m ready.
just took another bite
out of my classified
Some guy named
Throughout the year, SNA hosts free member confer-
ence calls concerning a variety of topics, evoking the
exchange of the latest ideas and creative brainstorming
among newspaper personnel from across North
America. In last month’s Circulation/ Distribution
Great Ideas Conference Call nearly 60 people dialed in
to openly discuss and share thoughts on single copy
initiatives, rack placement, special promotions,
employee motivation and much more.
Al Cupo, SNA Vice President, Sales and Marketing
coordinated the call and gave all participants the
chance to share ideas. Several presenters expressed
immense excitement regarding their “great ideas”,
many of which have already garnered outstanding
results within their company. Call participants were
later asked to cast their votes for the top three great
ideas via email. After 2 days of voting, top honors went
to Amanda Henry of the Lawrence (KS) Journal World.
Henry’s winning idea involved a special spring-twist to
the normal crewing that many newspapers perform to
get new starts. In their market, Lawrence, KS, they
conducted a “Door-to-Door Plant Giveaway”. The pro-
gram started with a 7-day free sample that included a
note indicating a newspaper rep would be following up
in person with a “special gift.” The newspaper part-
nered with a local nursery who provided starter plants
and the follow up crew offered them as free gifts to
“open doors”. This fueled about 55 full paid starts.
The next SNA conference call is for the Classified
Alliance. The free call will occur on June 7, 2pm
Eastern time. Topic is Re-Create Your Classifieds
with "Creative" Planning featuring guest speaker
Mike Kment, Director of Classified Advertising,
Gannett Co., Inc. All SNA members are invited to sign
up for this call - FREE OF CHARGE - just call or
email SNA headquarters at 888 486-2466 or sna@sub-
Sponsorship of SNA free member conference calls are
provided by SCAN, the Suburban Classified
Advertising Network. Calls are announced via e-mail
as they are scheduled.
Spring Planting Grows Paid Circulation!
2nd Place Idea came from Chris Bell, Lawrence
Journal World (KS); firstname.lastname@example.org
“Trial Subscription from Internet”: Provides a 45
day trial subscription from their internet site. At
end of each online article, “Try the Journal-World
for 45 days FREE!.” Acquired 100 trial subscrip-
tions and 40% went to paid with a 78% retention
3rd Place Idea came from Tony Ort, News
Herald (OH); email@example.com
“Single Copy Promotion”: Partnered with local
grocery store/retail store. Ran 4 week promotion
offering discounted Sunday paper. Promoted with
signage the week prior. Contracted with store to
get permanent premium positioning during and
after the promotion. 40-50% sales increase during
sale and the higher single copy #‘s have been sus-
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