Home' Local Media Today : November 2007 Contents “We get to meet and learn about every
manner of business, every kind of person.
I also love working with creative people”
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA is a professional organization
that represents and supports the suburban
newspaper industry through leadership, edu-
cation, promotion, research and the
advancement of high standards.
116 Cass Street Traverse City, MI 49684
SNA OFFICERS & DIRECTORS
Chairman of the Board
Community Newspaper Holdings, Inc .
First Vice Chairman
Recorder Community Newspapers,
Second Vice Chairman
Metroland Media Group Ltd.
Arizona Daily Star
Jon K. Rust
Immediate Past Chairman
Sun Times News Group
The Daily Herald
American Community Newspapers LLC
Antelope Valley Press
NorthWest News Group of Greater Chicago
Patuxent Publishing Company
Holden Landmark Corporation
ASP Westward LP
843-390 -1531; email@example.com
Vice President of Operations
Director of Conferences /Membership Relations
Sales & Marketing Manager
SCAN Marketing Manager
Kim Cole 610-345-0795 firstname.lastname@example.org
Information Technology Director
Suburban Publisher Editor
Deb Shaw 610-793-2474; email@example.com
SNA Foundation Executive Director
e-mail to firstname.lastname@example.org
Operations Manager, Bonnie Pitozzi
Membership Manager, Valerie Donn
Communications Director, Tonya Ratajczak
Database Marketing Manager, Clara Cherry
Accounting Manager, Janice Norman
Who is Gareth Charter? Tell us
I’m the Publisher at the Holden
Landmark Corp. based in Central
Massachusetts. We publish 5 week-
lies and a monthly magazine, Bay
State Parent. I’ve been in the busi-
ness since 1988, spending the first
10 years as a reporter, editor, editor-
in-chief, then making the transition to
publisher in the late ‘90s.
How did you get into the newspa-
I feel very fortunate to have known
what I wanted to do from a very
young age. I still have a copy of
“Gareth’s Globe”, a newspaper I cre-
ated in the 4th Grade. The Red Sox
were in the World Series that year
(1975) and that was the spark. I
think even then I thought if I couldn’t
play pro baseball, watching the
games and giving my opinion about
them was the next best thing. More
than 30 years later, I still feel the
same way. We are privileged in this
profession to observe and “cover”
every aspect of life, and then distill,
relate and opine on what we experi-
What do you like most about the
business? The least?
Every day is different. We get to
meet and learn about every manner
of business, every kind of person. I
also love working with creative peo-
The least? Post offices that act like
government agencies. Advertising
agencies that don’t return phone
calls and make stupid buying deci-
sions based on ease, rather than
When the well runs dry, how do
you recharge the spark?
When I last worked at an office that
had a printing press in the building,
I’d go watch the papers come off the
press and be reminded of what we
do and how we “manufacture” a
daily or weekly miracle. Today, I go
on the road and see a client.
Nothing gets the juices flowing again
like landing a new
What do you know
now that you wish
you knew when you
started in this busi-
People prefer good
news over bad news.
Always hire the
Bigger is not better.
You haven’t made a
sale until they pay
The only thing I
know for sure about
the business of run-
Names and faces.
Names and faces.
Who/what is your
Sunday morning, cup of coffee, shar-
ing sections of the paper with my
wife. It’s one of life’s greatest and
simplest pleasures and I hope to
play a small role in providing the
same for others.
The world would be a vastly better
place if only people would.....
Reject this whole Blue Tooth ear-
piece trend. Or at least we should
institute the death penalty for the
insufferable folks who keep them on
their ears while in line at Starbucks.
What three accomplishments are
you most proud of?
Parenting three amazing kids, finish-
ing the Boston Marathon, and a Best
Man Toast I gave to a friend who
had been there for me many, many
No one is better than I am when it
Detailing the reasons we should all
hate Derek Jeter.
I still can’t quite get the hang
Hitting a draw off the tee.
If you could have dinner with any-
one, living or dead, who would it
Theo Epstein, so I could ask one
question: J.D. Drew?
If you couldn’t be a newspaper-
man, what would you like to be
Assuming lead guitarist for U2 isn’t
open, I’d have to say some sort of
sports marketing or management.
What do you do for kicks?
Play sports, watch sports, and coach
my kids in youth sports.
Gareth Charter is reached at gchar-
The ‘07 baseball playoffs were in the early rounds when SNA
gathered in Philadelphia for its’ fall conference. Charter could-
n’t resist showing his stripes at the opening recption.
February 19-22, 2008
Ponte Vedra Inn & Club
Ponte Vedra Beach, FL
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