Home' Local Media Today : July 2008 Contents “You have to
keep your staff
driven. You have
to focus on
not your own”
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA supports the community
newspaper industry and related local online
media through leadership, education, innova-
tion, promotion, research and the advance-
ment of high standards.
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SNA OFFICERS & DIRECTORS
Chairman of the Board
Community Newspaper Holdings, Inc .
First Vice Chairman
Recorder Community Newspapers,
Second Vice Chairman
Metroland Media Group Ltd.
Arizona Daily Star
Jon K. Rust
Sun Times News Group
The Daily Herald
Community Media Consulting Inc.
American Community Newspapers LLC
Antelope Valley Press
NorthWest News Group of Greater Chicago
Patuxent Publishing Company
Holden Landmark Corporation
ASP Westward LP
843-390 -1531; email@example.com
Vice President of Operations
SNA Foundation Executive Director
Classifed Avenue Director of Sales
Director of Conferences/Membership Relations
Information Technology Director
Sales & Marketing Manager
Classified Avenue Marketing Manager
Kim Cole 610-345-0795 firstname.lastname@example.org
Suburban Publisher Editor
Deb Shaw 610-793-2474; email@example.com
e-mail to firstname.lastname@example.org
Operations Manager, Bonnie Pitozzi
Accounting & Finance Director, Janice Norman
Membership Manager, Valerie Donn
Communications Director, Tonya Ratajczak
Database Marketing Director, Clara Cherry
Who is Adam Burnham?
I am the Corporate Advertising Director
for Journal Register Compnay. I am a
fun loving person that enjoys spending
time with my wife, Jenny, 2 sons, Austin
and Konner, and my daughter, Emma.
My family is my number one priority
followed closely by my career and of
course football. I love to make people
laugh and inspire others.
How did you get into the
I worked for the newspaper as part of a
course requirement in college.
(University of Missouri – Go Tigers!)
When I graduated, I took my “fall back”
job offer with the Suburban Journals in
St. Louis. I was definitely going to
work for an ad agency. But, sticking
with newspaper has worked out thus far.
What do you like most about the busi-
ness? The least?
I love the opportunity of interacting with
people, whether they are business own-
ers, readers or co-workers. I am a peo-
ple person and my profession allows me
to have fun everyday...well, almost
everyday. Each day I come to work, I
know there will be a new challenge to
face and I look forward to that.
The least...well, I could write a novel
about this, but in a nutshell, I grow tired
of all the newspaper na-sayers out there.
Yes, we are operating in a challenging
economic climate, and yes we are seeing
declines in newspaper circulation, but
last time I checked the sky is not falling.
We have great products that people look
to for news, information and advertising,
with growing readership. We reach so
many people and offer them a much
needed service. (I will now step off of
my soap box)
What do you know now that you wish
you knew when you started in this
I wish I knew what the internet was
going to mean to the newspaper indus-
try. Thank you Al Gore; for inventing
Who/what is your major influence?
Personally, my grandfather. He owned
and operated his own shoe repair shop
well into his 70’s. He worked hard but
lived such a fun loving lifestyle. While
we lost him a few years back, I think
about him everyday and strive to be as
much like him as I can.
Professionally, I have had some great
mentors in the newspaper business. I
remember the day Nancy Cawley (now
Lane) told me to stick with the Suburban
Journals. That it was a great company
and needed people like me. Scott
Wright really took me under his wing at
the Journals and taught me a lot about
sales management, leadership and loyal-
ty. Joe Pepe gave me a lot of responsi-
bilities that allowed me to grow profes-
sionally. Jon Rust has such an entre-
prenuerial spirit and a love for the busi-
ness which I have tried to emulate. I
guess I have worked for some terrific
people and have learned a lot from each
of them, making me the person I am
Read the rest of Adam’s
profile on SNA’s website
Adam Burnham Profile
Dougherty has had an
impressive career in journal-
ism working for some of the
largest metro dailies in the country. Last year he was a recipient
of a large Knight 21st Century Challenge grant that was award-
ed to start chitowndailynews.org, a non-profit online newspaper
written by and for Chicago residents.
Another panelist, Jan Schaeffer, says that “journalistic conven-
tions have trained us to have total control. So we act as gate-
keepers as though we are on automatic pilot.” She believes that
it’s preferable not to fully open a paper’s web site to the public,
but instead to have the newspaper be the central hub of a com-
munity “info-structure” that houses many media makers in the
Schaffer is the executive director of J-Lab: The Institute for
Interactive Journalism at the University of Maryland’s Philip
Merrill College of Journalism. J-Lab helps news organizations
and citizens use new information ideas and innovative computer
technologies to develop novel ways for people to engage in crit-
ical public policy issues.
On the topic of protecting journalistic standards, panelist Dale
Peskin says that editors should be more concerned with “living
up to journalistic standards and expectations than worrying
about protecting them. In other words, set a standard for quality
and enlightenment.” Peskin is co-founder and Managing
Director of iFOCOS, a non-profit media think tank and futures
lab and home to the We Media Community. Like the others on
this panel, he has had an impressive traditional career in jour-
nalism and strong feelings about why newspapers must let the
public participate in order to survive.
Clearly this panel is a group of forward thinking and opinionat-
ed professionals who will inevitably provoke essential discus-
sion on this important topic. Don’t miss it.
THE POWER OF WE
Continued from page 1
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