Home' Local Media Today : July 2008 Contents SNA CONFERENCES –
ROI Guaranteed; Plan Now to Attend
Fall is just around the corner and that means the SNA conference season is
almost here. Please mark these dates on your calendar and plan to send at least
one manager to each of them. As always, SNA offers a money-back guarantee on
all conferences. We are that confident in the return on investment.
Fall Publishers’ and Advertising Directors’ Conference –
Minneapolis – October 7-10.
In addition to meeting with over a dozen major media buyers, this conference is
jammed packed with digital innovation sessions, sales and advertising topics, new
research reports and much more.
Circulation Managers’ Conference – Las Vegas – November 18-19
This conference continues to receive tremendous reviews from conference atten-
dees. Basics like E-Z pay, single copy strategies, retention efforts, etc. are always
covered along with new initiatives like e-editions, ABC rule changes and out-
Classified Managers’ Conference – Las Vegas – November 19-21
Only $125 for Classified Avenue Participants!!!
This is one of SNA’s longest standing and most successful conferences. Emphasis
is placed on new revenue streams, best practices, digital initiatives, research and
more. If you are not a Classified Avenue participant, sign up by August 1 to be
eligible for the reduced rate.
In addition to these valuable conferences, SNA offers many FREE conference
calls on a variety of subjects. All calls feature guest speakers and allow time for
Q&A. Upcoming topics include:
Classified Alliance – Selling Technology – July 15 – 1 PM EST
Circulation Alliance – NIE – July 25 – 1 PM EST
Retail Alliance – Event Marketing – July 25 – 3 PM EST
Interactive Media Alliance (payment is required) – I’m Hot for Your Pod – July
For more information on SNA conferences, visit www.suburban-news.org/confer-
ences. To sign up for any free alliance conference calls, call or email SNA head-
quarters at (888) 486-2466 or email@example.com.
Finally, be sure to visit the SNA forums now available on the web site. There are
many great discussions going on right now – everything from technology vendor
recommendations to revenue-producing ideas. Contribute to the discussion, come
back often and use this valuable resource to network with your peers.
As the Chairman of the Board for this great organization, I am proud of the many
free services that we offer our members and also of our commitment to keep con-
ference fees affordable with a guaranteed ROI on the programming. Be sure to
take advantage of as many as possible. I hope to see many of you in Minneapolis
in just a few short months.
From the chairman
of the board
SNA Board Chairman
sharing or absorbing,
ideas abound at SNA
conferences. Come pre-
pared to compete in the
Great Ideas contest at
the Fall Conference.
Cash prizes awarded!
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Suburban and community newspaper
executives report optimism and growth.
This is the finding of a beta report that
included financial and other data from
many of the largest members of SNA.
The beta companies represent total circu-
lation of 12.5 million and approximately
$2 billion in annual advertising revenue.
These newspapers provide much needed
hyper-local news and information - typi-
cally not found anywhere else - to the
communities that they serve.
The beta results showed that 2007 was a
growth year for the community newspa-
per industry with advertising revenue up
.5%, as compared to the overall industry
decline of 7.9% reported by the
Newspaper Association of America.
First quarter 2008 results reported a
decline in advertising revenue of 2.7% -
primarily related to economic factors
influencing the real estate and automo-
tive industries, two of the largest cate-
gories for community newspapers. In
most cases, local revenue was up for the
companies represented. This 2.7%
decline for the quarter compares to dou-
ble digit decreases reported by most of
the publicly-traded companies that are
comprised of large metro daily newspa-
pers (reported declines ranged from 10%
“For the most part, community newspa-
pers are not experiencing the major
declines that we are seeing with large
metro dailies,” said SNA President Nancy
Lane. “They are certainly affected by the
tough economy but that is expected to be
cyclical. Our beta reporting partners are
very optimistic about next year and
beyond. Almost all of them are launching
new products in 2008 or looking at
acquisitions and in some cases, even
growing their staff - a stark contrast to
most of the news that is reported about
the newspaper industry in general.”
No Big City Blues Here
Report shows above par performance and optimistic
outlook for suburban and community media.
In order to combat the overwhelming
negative news about the metro news
business, SNA is instituting a confi-
dential quarterly reporting program
to aggregate the financial perform-
ance of the suburban and community
newspaper industry. All local papers
are urged to participate.
Read the details in Nancy Lane’s
column on page 5.
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