Home' Local Media Today : October 2007 Contents OCTOBER 2007
Circulation and Classified Managers –
Are you Ready to Experience the Transformation?
Circulation and classified managers have had their share of
challenges this year. With the newspaper industry in the midst of
a major transformation, both of these departments will see
tremendous change in the coming years. How do you prepare for
that change, embrace it and capitalize on the new opportunities?
Attend this year’s circulation and classified managers’ confer-
ences in Tampa this November to get a head start.
Both conferences are centered on the theme of transforma-
tion. The programming is innovative, practical and inspiring.
There is a reason why SNA conferences continue to set atten-
dance records during times when other associations are seeing
declines. We are known for the quality of our programming and
our affordable rates. You won’t see a $1,000 registration fee for
an SNA conference or even $500 for this level. We understand
that the newspaper industry needs quality programming at prices
that you can afford. Return on investment is guaranteed or your
Circulation managers will meet on November 13 and 14 at
the Grand Hyatt Tampa. Denise Palmer, Publisher & President of
The Tampa Tribune will kick things off with a session devoted to
Innovative Strategies during Challenging Times. Tampa is one of
the most competitive newspaper markets in the country and there
are lessons to be learned from their innovative approach to grow-
ing circulation and readership.
We will also take a look at E-editions including some of the
most successful programs in the country from newspapers large
and small. We will explore the topic of Increasing Revenue while
Cutting Costs and also Driving Solid Start Pressure at your
Newspaper. One of the highlight sessions will address the Value
of a Customer. Other sessions will look at Effectively Marketing
Weekly Newspapers, Legal Issues Affecting the Circulation
Department and of course the Great Idea Session. For those that
are sick of large postal increases, another session will explore
alternatives that could save your company a ton of money. We
will also look at Beyond Behavior – Understanding Reader
Satisfaction and When to Consider a Major Change. It’s a great
program and with a registration fee of only $199 for first attendee
and $179 for the second, it is a bargain! And, it includes most
Classified Managers will meet November 14-16 in Tampa as
well. The first half day will be devoted to Online Opportunities.
Transforming your Recruitment Strategy will take center stage
along with the 2008 Recruitment Outlook Report from Borrell
Associates and the popular recruitment agency roundtable.
Transforming your Real Estate Strategy preceded by a broker’s
roundtable will address changes and opportunities in this catego-
ry. Sessions devoted to automotive, legal issues and great ideas
will round out the fantastic program. A special pre-session will
also be devoted to Consolidating and Restructuring Call Centers
for Productivity and the Bottom Line. Registration fees for this
three-day conference are only $395 for the first attendee and $295
for the second. And of course SCAN participants only pay $125
In simple terms, here is the SNA promise: When you send
your managers to SNA conferences, they will return with rev-
enue-producing and/or cost-cutting ideas that will make an imme-
diate impact. We will ensure solid programming without a lot of
fluff or downtime. We will keep fees and hotel costs very reason-
able. Now more than ever, classified and circulation managers
need motivation, innovative ideas and networking with peers. Be
sure to send them to Tampa this November. You won’t be sorry.
From the sna
enowned editor of the Lawrence Journal-World (KS) and Chairman of The World Company
Dolph Simons Jr. has been named the 2007 Dean Lesher Award winner, SNA’s highest honor.
Named after a legendary and colorful newspaperman, the award recognizes senior level execu-
tives who have pioneered new concepts in suburban and community newspaper publishing, provided
civic leadership to the communities they serve, enhanced the industry through leadership and innova-
tion, and produced outstanding products.
In his nomination, Jon Rust of Rust Communications (MO), praised Simons as “a visionary man, who
has served his community by producing the highest caliber of journalism, delivered it in innovative ways
that engage his audience in multi-directional dialog, and by doing so, dramatically influenced the course
of media – and culture -- in the United States.”
The praise for Simons leadership is resounding when one encounters any staff member from his com-
pany. Without fail, his team members point to Simons as the impetus behind the company’s early entry
into new media and the varied and experimental approach that has led to such great success with their
Simons will pick up his award at the SNA Fall Conference in Philadelphia. More to come on this pio-
neering professional at www.suburban-news.org.
SNA’s 2007 Dean Lesher Award Recipient
Dolph Simons Jr. Honored
Dolph Simons Jr. at his typewriter in his office last month.
Thad Allender/Lawrence Journal-World Photo
In terms of sheer volume & quality of entries, the
annual SNA Editorial Contest is absolutely the
most competitive of all of the contests conducted
each year. Last year, this contest drew over 3,600
entries and the esteemed panel of judges from
API were in awe of the newsroom talent in place
at suburban and community newspapers across
North America. Editors, photographers, reporters,
graphic designers, headline writers - there are cat-
egories for all newsroom applications and an
award in this contest is definitely a feather in the
The 2007 Editorial Contest deadlines October 19
so get a move on gathering your entries now. In
addition to 37 categories covering everything
from Best Column Writing to Best Breaking
News Story to Best Sports Photo, this competi-
tion also includes the highly coveted Editor of the
Year and Journalist of the Year awards. All entries
must be postmarked no later than October 19.
Full details including entry forms are at
www.suburban-news.org. Winners will be recog-
nized in a full-color
lished in Editor &
Reporters, Editors, Shooters - Take Note:
Editorial Contest Seeking Entries Now!
Jack Miles took ‘06
Editor of The Year hon-
ors in the non-daily
categor y. He plies his
trade at Johnson
SNA Editorial Contest 2007
invites entries for
two highly conveted awards:
Editor of the Year Award
Journalist of the Year
Deadline for entry is October 19.
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