Home' Local Media Today : October 2007 Contents OCTOBER 2007
I would like to wel-
come new SCAN sales
Kulhanek! I had an
response to my SCAN
recruitment ad for a new representa-
tive (no one can tell me SCAN does
not work!). After going over numer-
ous resumes and many interviews, I
found a fantastic addition to the
SCAN team in Andrea.
Andrea has an extensive sales back-
ground as well as print classified
sales. She is motivated and has been
hard at work cold calling potential
advertisers in many categories.
Andrea and I are also talking about
some new ideas we are hoping to
bring to SCAN in 2008 and I hope to
have some information on some of
these at the Classified Managers
Conference in November.
As for SCAN sales- we just keep on
growing! I anticipate steady growth
though 2007 and into 2008. We have
reached a SCAN newspaper count of
over 1000 participating newspapers.
The highest ever. Our circulation is
nearing 14 million households!
If you are not currently participating
in SCAN, you can contact me for
more information. If you are, Thank
You for supporting this network
which sponsors many of the fantastic
programs provided by SNA.
Welcome to the first issue of Classy Ideas. The mission of this column
is to help your classified and marketplace department succeed.
Each month I hope to give you ideas that help boost your penetra-
tion, increase your online traffic, empower and motivate your staff, and grow
your advertising dollars. Some of the ideas I’ll discuss here will be best prac-
tices – products, tools and concepts that have helped other newspapers bring in
new dollars and more traffic. Some will be concepts that are not yet proven (or
at least not yet in the newspaper arena) but ones I believe have potential to
boost your bottom line. I’ll talk about innovative products, employee motiva-
tion and training, new and time-honored services, promotional ideas and the
means of overcoming obstacles to your success.
I love newspapers. I’ve worked for and
with papers very small and very large,
free and paid. I’ve managed carriers for
the 100,000-circulation former
Anchorage Times, sold advertising for
the 300,000-circulation Sacramento Bee,
supervised classifieds at the daily 40,000-
circulation Herald in Rock Hill SC and
the tiny thrice-weekly Chapel Hill News
in North Carolina. I’ve managed the clas-
sified department of a 10,000 circulation
daily and 14 free community weeklies at
Topics Newspapers in Indianapolis. As
Senior Writer/ Analyst for the consultan-
cy Classified Intelligence I have talked
with and written about newspapers of all
sizes as well as the vendors they rely on
for rich media, classified platforms and
other tools and services.
I’m delighted to be with SNA, helping suburban and community newspapers
evolve and grow. It is my conviction that small and perhaps small-budgeted
does not have to mean behind-the-times and slow to innovation. Newspapers
must be engaging, they must be innovative and they must be good neighbors.
Suburban and community newspapers are uniquely qualified to surmount
today’s competition for so many reasons:
You’re already covering the stories that your community wants to hear about
and wants to talk about and even contribute. These are the stories that most
of the major metros can’t, won’t and haven’t covered.
You already know your neighbors and they know you.
Many of you don’t have the hefty wait time that so often plagues the major
metros – while the corporate folks decide what you can and can’t do – next
Indeed, you, the suburban and community newspaper classified managers have
incredible opportunities to grow and thrive through the many products, ideas
and services that are available to you.
While it is my dream to help you grow your bottom line, I also ask for your
input. If you have a best practices idea or product that you think I should be
sharing with others, let me know. If you have a particularly thorny obstacle to
your success that you’d like addressed, tell me about it. My e-mail address is
Sharon.firstname.lastname@example.org. My phone is 623-236-8133. Contact me
Next month: a brand new classified directory idea for
an untapped target market
Sales & Marketing Manager
“If you have a
obstacle to your
success that you’d
tell me about it.”
Corporate Director of Major Accounts
American Community Newspapers is one of the top community news publishing companies in
the country and an industry leader in revenue and EBITDA growth as a result of our dedication
to placing our customers first. The Company’s award winning group of 86 newspapers and 14
niche publications reaches approximately 1.4 million households in the suburban communities
surrounding Minneapolis - St. Paul, Dallas - Fort Worth, Columbus, Ohio and Suburban
Washington, D.C. - Northern Virginia. These markets are some of the most affluent, high
growth markets in the United States, with ACN strategically positioned in the wealthiest coun-
ties within each market. ACN’s strategy is to be the preeminent provider of proprietary local
content and advertising in any market its serves through its print and online product offerings
and to double the size of the Company and expand into other top U.S . markets.
We are looking for an experienced, revenue-focused executive to join our team as Corporate
Director of Major Accounts. Minimum of 5+ years as a major accounts manager, combined with
a track record of revenue growth in large markets is required for consideration as a candidate.
Travel is required in this position, which is located in Dallas. Texas. Please mail your resume,
with compensation history, to Gene Carr, CEO, American Community Newspapers, 14875
Landmark Boulevard, Suite 110, Dallas, Texas 75254 or email to email@example.com.
Every Parents Nightmare
Photo by Times Herald-Record (Middletown, NY) staff photographer Tom Bushey.
It shows emergency responders moving a person injured in an accident on Route 17
in the Town of Wallkill. Several buses transporting youngsters from Brooklyn had
run into each other in a chain-reaction accident near an exit ramp.
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