Home' Local Media Today : August 2007 Contents AUGUST 2007
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Philly In The Fall Is Where You Should Be
Fortunately, SNA continues to make opportunities available
to its members to find the best information (and the middle
ground of reality). This fall, at our conference, iFOCOS
will present Digital Media Opportunities, A leadership sym-
posium for Suburban Newspapers of America – presented by
iFOCOS – creators of the international We Media
Conference. The symposium has some excellent goals:
To support and impact SNA members by deepening their
understanding of digital media opportunities for their com-
munities (beyond the obvious).
To provide practical insight and approaches for publishers
and management teams.
To inspire, inform and stimulate innovation within the sub-
urban newspaper industry.
The morning session will include a hands-on, participatory,
multi-media seminar on the changes impacting local and
suburban markets: technology, market behaviors, and eco-
nomics. Then, in another session, we will focus on New
rules, new tools
This session will speak to the issue of content in transition:
who creates it, how is it accessed, how is it used, how news
enterprises can evolve to facilitate the flow of content in
their communities. Practical and applicable solutions on:
How to create the right websites and grow traffic
How to apply search technologies
How to create community networks
How to facilitate social networks, mobile and online
How to beat the bloggers
How to complement print products
Finally, the afternoon will focus on revenues. How to make
money by evolving the old business model while innovating
the new ones. Practical and applicable solutions on:
The new display advertising
The new classifieds
New revenue models
Investment: people and capital
You won’t be just listening to a bunch of talking heads. This
session will have the folks from iFOCOS engaging SNA
members in group-based exercises, models and discussion
aimed at conquering new opportunities identified at the sym-
posium. Participants will receive hands-on approaches for
developing and monetizing new digital products and servic-
I want to encourage all of you to attend the fall conference.
Now more than ever, we need to band together to under-
stand how to use the web to our advantage, how to not just
compete with the big guys, but create a niche in our markets
that no one else can fill. Not only will you get the benefit of
iFOCOS’s expertise, but also the irreplaceable value of talk-
ing with other newspaper folks just like you, facing the
same challenges and responding to the same opportunities.
I look forward to seeing all of you in Philadelphia.
Pink Sand Beckons!
SNA Family Owners to Meet in
Bermuda - June 2008
chairman of the board
SNA Board Chairman
From it’s early days a few decades
ago, SNA has always served
suburban and community news-
papers - many of whom were privately
held, family owned companies. While
times have changed in the intervening
30+ years and some families have
aligned with larger corporately owned
groups, there remains a strong contin-
gency of family owners among SNA
members. Many of these folks publish
the most well respected newspapers
and websites in their markets.
Family owners face issues in their oper-
ations that are unique to privately held
companies and SNA recognized a few
years ago the importance of developing
special programming to meet family
owner needs. For the past three years,
many family owned members have
attended a symposium one day prior to
the start of the SNA Spring Conference.
There now is enough support and
momentum to create a separate confer-
ence to meet the needs of family owned
Elbow Beach Resort in fabulous
Bermuda will host the first SNA
Family Owners' conference from June
11 - 13, 2008. The conference will fea-
ture a mix of educational
sessions/roundtables and terrific net-
working and social opportunities.
"Many of SNA's original founders were
from companies that are still family-
owned", said Nancy Lane, President of
SNA. "Family owned newspaper com-
panies are very loyal and extremely
active with SNA. We are delighted to
offer this level of programming to this
important segment of our membership."
The family owners' conference will be
chaired by Jon Rust, Co-President, Rust
Communications, Steve Parker, Co-
Publisher, Recorder Community
Newspapers and Matt Hayes, Publisher,
East Bay Newspapers.
For more information, contact SNA
Headquarters at (888) 486-2466.
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Ponte Vedra Beach, FL
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