Home' Local Media Today : August 2007 Contents AUGUST 2007
SCAN continues its’ postive momentum and now
boasts a roster of almost 1,000 participating newspa-
pers with a total circulation at nearly 13 million! More
and more newspapers are seeing the benefits of SCAN
participation which, in turn, strengthens the reach and
response for our advertisers. This win-win situation
resulted in a huge rebate for participants. We just fin-
ished our 2nd quarter audit and gave back over
$26,000 in rebates to participating newspapers. SCAN
sales have been great, we have been consistently hav-
ing record months since October and we are 45% over
last year through July.
Hot categories at the moment include Real Estate,
Travel & Franchise advertising. Those categories have
been working very well for current advertisers. If you
have any current customers in these categories that
would benefit from a regional or national buy, call me
to work out a proposal. I am always available to help
you sell the network so please use my services.
The ever popular Classified Managers Conference will
be held in Tampa this year from November 14-16 at
the Hyatt Grand Tampa. Put it on your calendar and be
sure to find me there!
From SCAN &
© 2007 Publishers Circulation Fulfillment, Inc. All rights reserved.
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Yeah, I’m ready.
just took another bite
out of my classified
Some guy named
With record growth for seven
straight years and now a new nation-
al network to manage, SNA has
undertaken a staff reorganization
that starts with the promotiion of
affable and hardworking Al Cupo to
the newly created position of Vice
President-Operations. His new
responsibilities will have him over-
see most of the day-to-day business
"Al has done a great job as VP-Sales
& Marketing for SNA over the past
few years," said Nancy Lane,
President of SNA. "Membership has
increased by double digits every
year since Al took over and
exhibit/sponsor sales at SNA confer-
ences have also increased dramati-
cally. This promotion is well
deserved; day-to-day operations are
in good hands with Al at the helm."
"I am thrilled to lead SNA in this
new role and continue the explosive
growth of the last few years," said
Al Cupo. "The suburban and com-
munity newspaper industry contin-
ues to grow and flourish and is well
positioned for the future. SNA will
continue to lead the way for our
members with new and innovative
programming and member services."
Three new positions are also being
added as part of the restructure.
Sharon Hill has been hired as the
new Sales & Marketing Manager.
Sharon has held the position of
Senior Writer/Analyst with
Classified Intelligence for the last
five years and she also brings a
strong classified sales and manage-
ment background. She was responsi-
ble for new media and classified
case studies and also consulting
work at Classified Intelligence. In
her new position she will concen-
trate on developing new SNA mem-
bers, selling exhibit booths and
sponsorships at SNA events and
leading SNA's newly-formed classi-
A new position is also being created
to handle conference and event pro-
gramming on the advertising side as
well as developing new member
benefits such as training, leading the
retail advertising alliance and much
more. The third position will be a
part-time sales position to sell
SCAN - the Suburban Classified
Advertising Network. The SCAN
network is experiencing amazing
growth - up over
40% over last year.
The position will
report to Deanna
As part of the
Director of the
will work 10 hours
per week for SNA
to develop an e-
University. Karol currently works
part-time in her role with the foun-
The restructure will allow SNA to
manage the new national advertising
network and provide senior level
oversight as well as clerical and IT
support. It will ensure that the man-
aging of the network will not detract
from providing member services; in
fact, the restructure will result in
even more member benefits. The
national network will employ a sep-
arate staff to run day-to-day opera-
tions and handle all sales functions.
SNA is on the move!
Growth Spurs Expansion and Restructuring
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