Home' Local Media Today : February 2007 Contents FEBRUARY 2007
SNA Board Addresses
Critical Issues Over Three
For the third time in the last four years, the volunteer Board of Directors for
SNA has gathered for a three day retreat designed to stimulate big picture
thinking for the good of the organization.
The SNA Board of Directors gathered in Las Vegas from January 29 - January
31 to address the association's most critical issues. During the three days of
meetings, the most pressing subjects were: designing and delivering services to
help SNA's members become robust players in new media, examining SNA's
optimal role in forming networks and investing in SNA's infrastructure to build
"The SNA membership is represented by a hard-working, loyal and innovative
board of directors", said Nancy Lane, SNA President. "The long hours that
were devoted during these three days will pay dividends for years to come."
This strategic planning meeting by the SNA Board has proven to be an
extremely valuable tool for the ogranizations welfare. Previous meetings have
resulted in many of SNA's current initiatives and success stories including: the
formation of the SNA Foundation, the SNA branding campaign, creation of the
SNA media buyer resource center (www.snalocalpapers.com), the launch of
SNA's national online network and much more.
SNA has enjoyed five years of record growth in membership, conference and
contest participation and revenue. The association now boasts over 2,000
newspapers in North America with circulation of over 24 million.
A full report from the January strategic planning session will be available to
the general membership including action plans in the coming weeks.
New to the SNA board this year are Jim Williams, President/Publisher of Heritage
Newspapers in Southgate, MI and Melanie Matthewson, center, Vice President of Sales
& Marketing at Evening Post Community Publications in Charleston, SC. They are
shown here with SNA board member & treasurer Betty Carr, Vice President &
Regional Publisher/Toronto Division, Metroland Media Group Ltd., Toronto, Canada.
America East Trade Show Next Month
More than 120 exhibiting companies will
be on hand to share their latest products
and services at America East, a newspa-
per operations and technology confer-
ence. The show runs March 12-15 in
Hershey, PA, near Harrisburg.
Sponsored by America East, Editor &
Publisher, Suburban Newspapers of
America and 13 state press associations,
America East offers the exhibits on one
floor plus several educational sessions
including the e-Edge conference, former-
ly known as New Media World, which
provides direction on growing revenue &
readership through the Internet.
Details at www.america-east.com or 717-
Advertising managers stand to gain a lot
for a two day investment next month.
SNA has teamed with NAA to co-sponsor
an Advertising Symposium set against the
backdrop of America East, a leading trade
show for the newspaper industry held
annually in Hershey, PA. The Ad
Symposium runs March 13 & 14.
The combo-sponsored sessions will pro-
vide the latest insights relative to the
advertising universe, especially when it
comes to managing new opportunities in
the changing media landscape. Speakers
and topics include:
Senior Executives from Wal-Mart, Circuit
City and Valassis. This influential ad buy-
ing panel will share their insights on how
they are rising to the challenge of deliver-
ing ROI for their companies or clients
while also identifying the right media mix
and targeting. They will candidly identify
the media decision process that helps
them formulate their investments in news-
paper and online buys.
NAA’s Jim Conaghan, VP
Market/Business Analysis, will share his
informed outlook on the trends and indi-
cators for 2007. His insights will tip you
to opportunities and threats and better
equip you to manage the year ahead.
A panel of innovative executives at lead-
ing community newspaper companies
including Media General, Ottaway and
Cnhi, will share the newest strategies that
they’re using to drive marketing programs
and revenues in small markets across
North America. Hear from these experts
on new niche or targeted publications,
readership initiatives, organization
restructuring and the latest in their web-
sites and print/online sales. Bottom line:
you’ll come away with ideas for
Remember when co-op ad dollars were
like a cornucopia of found money? Well,
guess what? They
still are. The
Manager at The
will share how he
tives, driven all by co-op ad dollars, that
generate new ad dollars from both tradi-
tional and non-traditional clients.
Implementing his approach in your home
market will definitely reap new dollars.
Often times making the in-person
acquaintance of speakers and peers can
lead to good things and this gathering is
an excellent opportunity to do just that.
Informal advertiser roundtables are
planned with senior level advertising
executives from major retailers including
Wal-Mart. These professionals will inter-
act informally to help attendees under-
stand the behind the scenes process that
drives media buying decisions and will
participate in two way discussions with
the general audience.
Registration fee is $199 and includes
admission to the America East exhibit
hall. All sessions and the trade show are
held at The Hershey Lodge &
Convention Center. Room rate is $128 per
night. To register. go to www.america-
east.com. Hershey, PA is near Harrisburg
and is accessible via excellent roadways
making it a reasonable drive for many
Return On Investment Guaranteed!
Have Lunch. Make Money.
Win $250 For Best Idea!
A working lunch at the SNA/NAA
Advertising Symposium will set the
stage for the Great Ideas Session
so come prepared to share and
learn. Many will bring examples to
leave behind like Sissy Smith,
Shelbyville Times-Gazette (TN) did
at a 2006 SNA conference. Cash
prizes will go to the top three ideas
as voted on by attendees. Many say
that this session alone more than
pays for the cost of attendance.
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