Home' Local Media Today : October 2006 Contents Hello, my name is Jim Mannarino, and the general
membership of SNA has elected me to serve as chair-
man of the board of directors for SNA for the coming year. So, thanks for
the opportunity to serve you and our industry.
I cannot assume this role without first expressing my gratitude to Kirk Davis,
immediate past chairman of the board, for his outstanding commitment to the
newspaper industry and to SNA. With his leadership, your board of directors
accomplished a great deal in the last 12 months. And, of course, thanks to
Nancy Lane and her great team, whom I also commend for their hard work
and intense commitment to helping all of us do what we do in the industry
In the coming year the board and I will further the good work of past years.
We have outlined some very specific goals, which we are well on our way to
achieving thanks to the stewardship of my predecessors:
1. Continuing to develop a marketing and communications plan to enhance
major advertisers perceived value of the SNA member newspapers
2. Working to enhance the value of SNA to its members at large by providing::
Targeted education opportunities
. Top quality conferences and training initiatives, including the free member
calls that we provide throughout the year to address topics of interest to mem-
Growth of SCAN (Suburban Classified Ad Network), which funds so many
of the great programs we provide to members
Development of a focused growth plan for the SNA Foundation whose
mission is to provide information which guides community and suburban
newspaper publishers to better identify and better fulfill future communica-
tion needs in changing communities through research and education.
Review of the composition of our membership to determine how to meet
core needs common to all members. We hope to increase value to our exist-
ing members while attracting new members year-round.
Hosting great contests. Our annual advertising and editorial contests have
become extremely well respected throughout the United States and Canada,
both inside and outside our industry. And the competition gets tougher and
tougher, so when you win an SNA award, it is a mark of excellence. We will
continue to enhance the quality of these contests in the coming years.
Find new opportunities that financially benefit our members. We have
helped members connect with major advertisers in the past and have provided
an advertiser directory for major accounts, as well as an SNA membership
directory to help major advertisers place business with our members. We
believe there are more opportunities out there, and the board of directors will
continue to explore possibilities, which will include developing an online
While the board of directors works on these key goals, we will continue to
offer our members many benefits. One of the best, in my view, is the confer-
ences we host throughout the year. They are a great way to learn from others
who do the same things we do every day. And in the coming months, we will
hold three of our best conferences. The classified conference and the circula-
tion conference will both be held in November in Chicago. No areas of our
business are being more challenged than the areas of classified and circula-
tion, hit by declining numbers industry-wide. Come to the conference and
lets work to figure out how to solve those challenges together.
Then, in the spring, well host our annual publishers conference, which well
also invite editors to for the first time in over 15 years. Putting out great edito-
rial products is what matters the most in our industry, and we think its time to
bring some focus to how editors and publishers work together toward that
We will also address other topics of significant importance to publishers in
many ways throughout the year. For example, if you are like most of us, fig-
uring out how to publish great community newspapers online in such a way
that they are highly relevant to the lives of readers and bring great value to
advertisers is a sizable challenge. We plan to include segments on this topic
in all of our conferences and teleconferences though out the year.
So I encourage all of you to take advantage of the many great opportunities
that SNA, your association, offers you to help you in publishing great news-
papers that serve our readers well and deliver terrific results for advertisers!
I and the board encourage your feedback. - reach me anytime at jmannari-
firstname.lastname@example.org. I look forward to a great year and hope you do as well!
SNA Board Chairman
From the Chairman
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The SNA Circulation Managers Conference
runs two days and consists of a dozen ses-
sions on many diverse and timely topics.
Mark Henschen, circulation manager extraor-
dinaire from Escondido, CA, will give the
keynote on day one and will help attendees
take a step back and look at the big picture of
what they do. Everybody knows that the
newspaper world is fast changing and often
challenging and Henschen will focus on how
to stay motivated and keep your team
inspired in the competitive world newspapers
operate in. And, if you ask him, hell proba-
bly share some of the secrets to his incredible
success with their EZ Pay program.
With information direct from a recent NAA
report, circulation professionals will also hear
from Steve Dykema of the Milwaukee
Journal Sentinel. This single copy manager
will deliver a presentation on NAAs The
Power of One A Guide To Single Copy
Sales. Dykema will draw on his own very rel-
evant experience to explain the many oppor-
tunities uncovered in the NAA report.
Another highly anticipated session will reveal
the results from the just completed massive
Belden research study undertaken on behalf
of the suburban and community newspaper
industry. At a cost of over $370,000, this
SNA sponsored study is the largest of its
kind ever and Beldens Kathy Beitler will
focus on the elements most interesting to cir-
specifically, why readers
value their local newspapers. These insights
will definitely broaden thinking and help cir-
culation execs develop smart marketing
strategies for their local markets.
Other sessions for circulators include Legal
issues update, Audit company reports from
ABC, CAC, VAC & CVC, Using CRM to
grow subscriptions and improve retention,
The power of free start-ups and conversion,
and much more. Networking opportunities
and the exhibit hall with relevant vendors
combined with a superior program make the
SNA Circulation Managers Conference a
must attend. Make your plans now. Pricing
details are on page 15. Full brochure and reg-
istration materials are at www.suburban-
SNA Turns Conference Attention To
Circulation Directors, Home Delivery Managers, Single Copy
Managers should attend. Free newspaper publishers will find
several sessions planned just for them.
Circulation execs from CNC in Framingham, MA
Phil Ouellette & Andrew Tubbs, right, listen
intently at the 05 Circulation Managers gather-
ing. Get smarter by attending next months con-
ference in Chicago.
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