Home' Local Media Today : February 2008 Contents “If you are positive, and celebrate the victories
every day, big or little, the well doesn’t run dry.”
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA is a professional organization
that represents and supports the suburban
and community newspaper industry through
leadership, education, promotion, research
and the advancement of high standards.
116 Cass Street Traverse City, MI 49684
SNA OFFICERS & DIRECTORS
Chairman of the Board
Community Newspaper Holdings, Inc .
First Vice Chairman
Recorder Community Newspapers,
Second Vice Chairman
Metroland Media Group Ltd.
Arizona Daily Star
Jon K. Rust
Sun Times News Group
The Daily Herald
Community Media Consulting Inc.
American Community Newspapers LLC
Antelope Valley Press
NorthWest News Group of Greater Chicago
Patuxent Publishing Company
Holden Landmark Corporation
ASP Westward LP
843-390 -1531; email@example.com
Vice President of Operations
SNA Foundation Executive Director
Classifed Avenue Director of Sales
Director of Conferences/Membership Relations
Information Technology Director
Sales & Marketing Manager
Classified Avenue Marketing Manager
Kim Cole 610-345-0795 firstname.lastname@example.org
Suburban Publisher Editor
Deb Shaw 610-793-2474; email@example.com
e-mail to firstname.lastname@example.org
Operations Manager, Bonnie Pitozzi
Accounting & Finance Director, Janice Norman
Membership Manager, Valerie Donn
Communications Director, Tonya Ratajczak
Database Marketing Director, Clara Cherry
Who is Mike Casuscelli?
I’m the publisher of the Herald Bulletin
in Anderson, Indiana; married to Janet
and father to two kids Kimberley and
Joshua. Attended Briar Cliff College in
Sioux City, Iowa and graduated with
degrees in Mass Communications and
Health Physical Education and
Recreation. Born in North Adams,
Massachusetts. I have worked for news-
papers in Sioux City, Iowa, Fremont,
Nebraska and Marion, Indiana all in the
advertising side of the business and then
moved to Greensburg where I became the
regional publisher over three papers
before taking my current position in
I love sports. Collect sports memorabilia
and political campaign buttons. I am pas-
sionate about this industry, my job and
the community in which I live. I get
involved actively in many community
programs and events and truly believe in
giving back because of all I have
How did you get into the newspaper
I had an opportunity to try out for the
Dallas Tornado (professional soccer) but
was getting married in a few weeks after
the tryout was scheduled and I thought I
needed more security than the tryout and
a possible future in soccer. I thought I
should get a real job rather than just con-
tinue to play. I was looking for work as
a sports announcer/radio and TV news
person and found that the compensation
was very low. I even had an offer to do
weekend weather on TV. Then I
answered an ad in The Sioux City
Journal for an artist position at the paper.
The offer was made and I began my
career in newspaper.
What do you like most about the busi-
ness? The least?
I love the change every day. We are the
only industry that takes their product at
the end of the day and throws it away
only to start over again the next day. I
also love the impact newspapers and the
people can make in a community. I really
love helping individuals grow, teaching is
The least? That we are misunderstood at
times and that people take us for granted.
We deliver a paper to a doorstep every
day for 37 cents with more news and
information about the local community
every day and at times it’s not enough. I
guess that’s good for us because people
really want our newspaper badly enough
to complain when it’s not on time or the
right information is not included.
When the well runs dry, how do you
recharge the spark?
The well seldom runs dry. I preach posi-
tive attitude and live my life by the law
of attrition. If you want to see all the bad
and commiserate about all that is wrong
then you will never succeed. If you are
positive, and celebrate the victories every
day, big or little, the well doesn’t run dry.
I have learned to get over things quickly
and move on to the next opportunity.
What do you know now that you wish
you knew when you started in this
How important we are to our subscribers
and how much they rely on us.
The only thing I know for sure about
the business of running newspapers
That there is no one else that gathers
news and information better than news-
papers. And, that we are not going away!
Who/what is your major influence?
I have had the opportunity to learn from
a number of great individuals at every
place I’ve been. I have been very fortu-
nate to have people “tuck me under their
wing” and teach me the business. You’ll
find a quote from Yoda in my office that
says “you either do or don’t, there is no
The world would be a vastly better
place if only people would.....
Appreciate what they have rather than
covet what they don’t. Celebrate the
What three accomplishments are you
most proud of?
Marriage to my wife and the blessing of
two children who are sincere and com-
passionate and blessed with many suc-
cesses in their lives.
Involvement in many programs in the
communities I have worked that have
made a difference to many people.
Having led and developed many people
who have worked under my direction
who have moved on to become success-
ful because of some of the time and
effort I have invested in their develop-
No one is better than I am when it
Coming up with concepts and helping
people succeed in projects that they never
thought they could accomplish.
I still can’t quite get the hang of.....
Some of the technology
If you could have dinner with anyone,
living or dead, who would it be? Why?
Rich Mullins the Christian singer who
put everyone’s best interest before his
If you couldn’t be a newspaperman,
what would you like to be doing?
What do you do for kicks?
Travel on the spur of the moment to
watch a sporting event.
The Herald Bulletin in Anderson, Indiana
is a paid & audited daily newspaper with
circulation of 25,400/27,200 Sunday.
The company is part of Community
Newspaper Holdings, Inc. Mike is
reached at mike.casuscelli@heraldbul-
letin.com or 765-648-4290
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The Roseview Group out of Boston,
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The SNA program will tap the experi-
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Topics to be covered include: investing
for the future, continuity planning, how
to build family council and work-home
balance. One day of programming will
address issues of importance to spous-
es, siblings and other family members
not actively involved in day-to-day
operations. The program will feature
morning sessions over three days with
free afternoon time. Optional social
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including a golf outing at the presti-
gious Tucker's Point Golf Club.
The dates are June 11 - 13 and the
beautiful Elbow Beach Resort will host
the conference. More information is
available at www.suburban-news.org
(click on conferences). Bring the entire
family; kids under 18 attend for free.
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