Home' Local Media Today : March 2008 Contents Join Classified Avenue in a spring travel promotion!
Increase your REVENUE!
According to SNA’s 2006 Belden study, 72% of your readers are planning on
taking a trip w/in the next 12 months! And, 17% plan on using a Travel Agency!
Start a travel directory!
Join Classified Avenue’s Travel Directory Promotion starting the week of March
30, 2008 to run through the week of June 15, 2008 (12 weeks). If it goes well,
we can extend!
What is in it for us?
Classified Avenue has the ability to sell national and regional travel advertisers
into a travel product that is not normally offered. This of course, allows us to
increase the quality of ads going into your papers!
What is in it for you?
Great Classified Avenue liners that will help increase exposure to your local
travel advertisers and the ability to upsell your advertisers into a regional or
national travel product with a GREAT commission!
How do you get started?
If you are a Classified Avenue participant and would like to join us in this pro-
motion, contact me by March 7, 2008. I will get a list compiled of everyone
participating. I will then send out the list of participants so you can start promot-
ing it locally for regional & national buys. You will then work up a travel direc-
tory template (similar to your service directory) *Please note that Classified
Avenue does not have an art dept so will not be able to provide any templates
for this, but I am envisioning something similar to your service directory.
Suggested Sub Categories:
Vacation Home Rentals
Bed & Breakfasts
Small specialized tour companies
Local/Regional Amusement Parks
Service providers (ie: passport photos, airport shuttles, park and fly’s)
Whether or not you want to participate in this joint promotion with Classified
Avenue, a travel section for the categories listed above are a great source of new
classified revenue! Of course, I encourage you to think BIG in terms of the
immense network offered by Classified Avenue and encourage you to put the
power of this reach to work for your ad clients.
Call me today to discuss - 888-486-2466.
Classified Avenue Update
Classified Avenue Manager
According to Toronto Community News’ Regional Managing Editor Steve Houston,
Andrew Palamarchuk serves primarily as their police and crime reporter, but is also an
accomplished photographer and videographer.
Palamarchuk got this shot just before deadline, called the newsroom telling them what
he had and raced to a colleague's home to have the photo tuned up and sent to the
newsroom in time for the lead image on the front page.
The dog was rescued and recovered well after the ordeal.
“We're thrilled with Andrew's efforts on this story and received several calls following
the photo,” said Houston. Judges in the recent SNA Editorial contest agreed with the
assesment and awarded this photo a first place award in the Best News Photo category.
North York Mirror
espite a bit of a damp start to the
day, twenty seven Spring
Publishers’ Conference attendees
donned their golf gear for the morning
sessions and optimistically expected that
the golf gods would shine on them and
brighten the day sufficiently for their
lunch time tee-off. The exceptional
course at the Ponte Vedra Beach Inn &
Club in Florida awaited and this group
was not to be deterred.
Their prayers were answered! Mid-day
weather was perfect for the largest set of
players to ever take to the course in the
annual SNA Spring Conference tourna-
Putting the men to shame, E&P’s Betsy
Maloney slammed the longest drive –
she walloped a drive straight down the
middle, well over 200 yards.
The low gross winning team included
Craig Dennis & Mark Heintzelman of
The Daily Herald in Provo, UT; Mike
Larose of NOVO 1, and David Lee of
SNA. The winning team for low net was
Jack Robb of Cnhi, Nancy Lane of SNA,
Gareth Charter of Holden Landmark
Corp. and Brett Wallace of Cnhi.
Mike Larose won the individual low
gross and Mark Heintzelman won the
individual low net. Heintzelman was so
happy to leave 8 feet of snow behind in
Utah that he played lights out
on the golf course (knowing
that it might be June before
he digs out at home).
Jack Robb had a close
encounter with an alligator.
Thankfully the team led by
Frank Grueter of Citizens
Bank was able to get his
attention before he became
gator bait. Word on the street
is that Robb wasn’t the least
bit intimidated and said
something about an idea for
a new special section - How
To Avoid Hazards While
Neither Weather or Alligators Stop SNA Golfers
MyNews Photos.com was on hand to snap shots of
each foursome that played. Here’s the winning team for
low net which included, from left, Nancy Lane,
Gareth Charter, Brett Wallace and Jack Robb.
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