Home' Local Media Today : July 2006 Contents Greetings. And welcome to the Mid-Year!
How’s your year going?
For me to answer, I first need to look at the Major League Baseball stand-
ings. As I write this column, the Boston Red Sox are trailing the New York
Yankees in their division by one game. It’s kind of like not being exactly
on budget, but we’re real close. Maybe it’s time to make some adjust-
ments. Perhaps they and we need some new ideas to incorporate in this
calendar year, or some “pipeline” ideas to begin working on for 2007. Or,
it could be the time for a mid-year management retreat.
You might want to consider gathering your top managers and plan a day
or two out of the office. Yes, we’re all busy, but we also know how impor-
tant it is to recharge our batteries, so to speak. Try throwing in a manage-
ment team building or bonding exercise while we’re at it. As for the agen-
da, you have many options. Of course, you could discuss the year-to-date
finances of your company or department, but I doubt seriously that will
recharge anyone’s batteries. Try to be more creative. In all seriousness, I’ve
always received such positive feedback
whenever I’ve taken my teammates out for
ice cream and a movie, or to Cape Cod,
Harvard, or a Red Sox game as part of a
planning effort. After a while, even the
Marriott scored fairly well with managers
when our time and money was scarce.
So I simply raise the question, are retreats,
regardless of how modest or extravagant,
alive and well in your company?
SNA conferences are an ideal way to incorporate team building with get-
ting away from regular work environment. One of our goals at SNA is to
see more colleagues from member newspapers attend our conferences.
Have you considered bringing three or four colleagues to a conference?
Don’t get me wrong, we’re grateful for everyone we get. And we’ve set
records year after year for conference attendance. However, with some
advance planning, an SNA conference would be a cost-effective way for
you to combine training, social interaction and a change of venue. If need
be, propose an extra revenue initiative or a stretch goal, that if met, would
allow you the money to do something above and beyond with the team.
And that brings me to Dallas.
The Fall SNA Publisher’s and Advertising Director’s Conference is slated
for September 12 – 15. There’s also a pre-conference training session on
Monday, September 11 primarily for newspapers that participated in the
2006 SNA Belden Study. Here’s your opportunity to think big. After all
we’re talking about Dallas, Texas, the “Big D”. This is your opportunity
to meet major clients, hear from experts from inside and outside of our
industry, network and learn. It’s not hard to cost justify an SNA confer-
ence, as anyone who has attended one knows.
Finally, and perhaps least importantly, Dallas will be the place where the
current SNA Chairman (that’s me) delivers his farewell remarks and
reflects on a wonderful year. Thank goodness there’s still time left for me
to build on the year’s accomplishments.
Hey, a record attendance in Dallas would send me out on a “big” note.
See you there!
Kirk A. Davis
CEO, Enterprise NewsMedia and Community Newspaper Company
Note: As of this writing, Enterprise NewsMedia and Community
Newspaper Company are officially part of Rochester, NY-based GateHouse
SNA Board Chairman
Chairman of the Board
how modest or
alive and well in
Judging of the almost 2000 entries in the
Advertising & Promotions Contest
occurred last month. The daunting task
was undertaken by John Harris, Harrris
Advertising, shown here, Doug Shonrock,
JWT Recruitment; Marlene Squires-
Swanson, Pep Boys; Rita Jurzyk,
Vertis/TNN; Serene Zlatin, NAA; Elaine
Clisham, API. Of the judging process,
Clisham said "It's always a pleasure and a
real challenge to judge the SNA advertising
contest. The entries showcased a wealth
of innovative ideas, underscoring yet again
what great work is being done at commu-
nity newspapers throughout North
America. If the contest is any indicator, this
industry has much to be hopeful about."
Full roster of results at
Drumroll Please... Creative Combat
Many members do business
in markets where their
primary ad clients are
small, owner-operated retail
stores and, while highly polished
sales presentations might be
glitzy and appealing, sometimes
the process can benefit from
simple marketing tools that
make a point.
Enter “Gordon’s Truths.”
Ryan Duques, co-publisher at Shore
Publishing in Madison, CT shared this brochure
at a recent SNA conference. “Gordon” represents
the hard to reach consumer who skips tv commer-
cials with Tivo, avoids radio ads with his satellite
radio but sits in the comfort of his home and
reads his local newspaper every week.
Home sweet home. Ad dollars well spent. A great
message in an easy to leave behind brochure that
all reps in every market can use.
Ryan is reached at email@example.com.
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