Home' Local Media Today : April 2006 Contents Greetings!
I’m pleased to report we had outstanding attendance at our publisher’s con-
ference in Palm Springs last month. I was certainly excited about the agen-
da, but admittedly the location had been on my radar screen for quite some
time. Don’t get me wrong, I love Boston, but I was ready for a break. Palm
Springs didn’t disappoint!
As chairman of SNA, I try to look at each conference we host with a criti-
cal eye. Not surprisingly, our goal is always to exceed your expectations,
which I think we did in Palm Springs. I’m grateful to the conference com-
mittee and SNA staff for their hard work.
At the conference we discussed many of the important issues facing large
and small newspapers across North America. I continue to be impressed
with our industry’s progress in developing our interactive platforms. I
encourage you to visit our web site and peruse some of the presentations.
This is a particularly busy year for SNA.
We’re hosting and participating in more con-
ferences this year than ever before.
Obviously, we want to be an increasingly
valuable resource to our members. In return
we simply ask for as much feedback from
you as possible. You really can’t imagine
how much time our governing board spends
trying to anticipate what our members would
like to see more, or less of, from us. There
are so many ways you can contribute to our
Here are just a few:
First, each year we embark on a process to nominate new directors. If you
think you might like to join our board or know of someone else from your
company you would like to recommend, please let Nancy Lane, our presi-
dent, or me know. In turn, we’ll advise our nominating committee mem-
bers. There’s more to serving on the board than meets the eye and we’d be
happy to discuss the necessary commitment if you’re interested.
Secondly, we’re always looking for programming ideas whether you know
of speakers you’d like to hear from or topics you’d like to see covered.
Share your thoughts with us, please!
Finally, if you’re happy to leave governance and programming to us then
we simply ask that you continue to attend our conferences. Ideally we’d
like to see several executives from your company at our conferences. If
that’s not feasible then we encourage more companywide involvement in
our free conference calls, committee participation (we have many) and
contests. Not only will you make valuable contacts through your participa-
tion, but you’ll be giving back to SNA and our industry, too.
As always, we want to thank those members who participate in our classi-
fied ad network. As you may know, by participating in this program you
are entitled to rebates. We have also just announced an online suburban
network, too. Details are found in the front page article and we encourage
your involvement in this new SNA program. We’re just a phone call away.
I hope you’re having a good year so far. Nearly three dozen great ideas
were shared at the Palm Springs conference “great ideas” session. The ses-
sion is one more reason to attend our conferences. How many great ideas
does it take to cover your conference expenses?
You can bet we’ll be thinking especially “big” when we roll into Dallas in
September for our annual publisher and ad director’s conference.
We’ll see you there, if not before.
Thanks for your support!
SNA Board Chairman
Chairman of the Board
“We want to be
resource to our
In conjunction with the E&P/Mediaweek
Interactive Media Conference & Trade Show,
SNA has arranged a one-day fast paced sym-
posium with programming dedicated exclu-
sively to the needs of suburban and communi-
This inaugural SNA event has extremely use-
ful programming for member newspapers and
you are strongly encouraged to send a repre-
sentative from your newspaper. SNA is acutely
aware of the need for it's members to be the
leading online resource at the community level
and has assembled a top notch line up of
speakers and topics to help in the cause. The
knowledge that will be gained at this sympo-
sium is enormous and will far and away pay
for the cost of attendance.
The SNA Interactive Symposium will occur
on Wednesday, May 17th (The E&P confer-
ence runs May 18 & 19) and will be held at
the Green Valley Ranch, Las Vegas, Nevada.
The price to attend the SNA program is $150.
This must be purchased in conjunction with
the 2 day E&P Conference ($650) for a total
cost of $800. Non-SNA members must pay
$850 for the E&P Conference so SNA mem-
bers are getting a $50 savings plus the SNA
program for free.
SNA's Symposium will consist of 6 sessions:.
WickedLocal.com - a case study from the
Online Ad Placement and Online-Only Ads
Small steps or huge leaps - what are you
planning for your local website?
Presented by Professor Clyde Bentley from
University of Missouri's School of Journalism
New revenue opportunities for local websites
What do users want from their community
Great Ideas session
The full brochure and registration information
are accessed at www.suburban-news.org. Las
Vegas is served by many airlines and SNA staff
stands ready to assist with travel arrangements
as needed - contact them at 888-486-2466.
Interactive Symposium Next Month
Plan now for May 17th meeting in Las Vegas
SNA Interactive Symposium PLUS
Wednesday, May 17 thru Friday, May 19
Green Valley Ranch, LasVegas, Nevada
Registration Fee $800 for both.
The price to attend the SNA program is $150.. This
must be purchased in conjunction with the 2 day
E&P Conference ($650) for a total cost of $800.
Non-SNA members must pay $850 for the E&P
Conference so SNA members are getting a $50 sav-
ings plus the SNAprogram for free.
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