Home' Local Media Today : March 2006 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Chairman of the Board
Enterprise NewsMedia, LLC
First Vice Chairman
Second Vice Chairman
Community Newspaper Holdings,
Recorder Community Newspapers
Publishing & Distributing
Immediate Past Chairman
Fort Washington, PA
Nevada County Publishing Co
Grass Valley, CA
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press
Antelope Valley Press
Journal Community Publishing
Group, New Berlin, WI
South Philly Review
Arizona Daily Star
President, Nancy Lane
Vice President, Al Cupo
Advertising & Membership Relations Director
Marketing Manager,Kim Cole
SCAN Manager, Deanna Lewis
SubPub Editor, Deb Shaw
Operations Mgr Bonnie Pintozzi
Headquarters Manager Sue Murchie
Membership Manager, Valerie Donn
Communications Director, Clara Cherry
Who is John Humenik?
I’m one of those people who saw a
path for life very early and took it.
You might say newspapers and I
found each other. As a paperboy, I
thought I could do so much more if I
were writing the stories. Thirty years
later, the path I took was more worth-
while than I imagined. My passion for
newspapers defines me.
How did you get into the newspa-
Well, I started in circulation (paperboy).
That’s kind of funny because I have
grown to really appreciate how vital cir-
culation folks are to the life of a news-
paper. We’re nothing if we are not on
time, dry and where we are supposed
to be when the sun comes up.
What do you like most about the
business? The least?
First, I really love how great newspa-
pers help build great communities.
Second, I’m thrilled by the awesome
collection of talented and smart peo-
ple I work with each day. They moti-
vate me to stretch even higher.
I really don’t enjoy the negativity or
sarcastic nature that some journalists
have. Remember, we also are resi-
dents in the communities we serve.
We can be the community’s con-
structive critic and its best friend. It’s
When the well runs dry, how do
you recharge the spark?
I take some extra time getting into
the office and go where people are
reading the newspaper. That could
be at a coffee shoppe, restaurant or
even a park. We have to reset our-
selves back to the core responsibility
serving our readers.
What do you know now that you
wish you knew when you started
in this business?
I wish my early journalism training
included more business training. As
a publisher, I appreciate that if you
don’t have profits, you don’t have a
future. Our communities need us to
be there, alongside them each day
as trusted companions. I wish more
journalists appreciated that making
profits and making great newspapers
mean the entire operation is suc-
The only thing I know for sure
about the business of editing
We owe it to ourselves to get better
and not to agonize over our disap-
pointments. I hate making mistakes,
but we have to move to a culture of
taking even more risks and nurturing
even better ideas.
Who/what is your major influ-
That’s easy - my high school cross-
country coach. There’s something
about screaming at you to catch the
runner steps ahead of you that moti-
vates you to do some incredible
things. Joe Mortimer taught me how
to be a winner and good teammate.
Sports and teamwork continues to be
a major influence.
The world would be a vastly better
place if only people would.....
Take better care of our children. We
must find ways to help all children
see more opportunities not fewer to
learn, grow and lead.
What three accomplishments are
you most proud of?
I’m proud that I graduated from col-
lege after receiving a full journalism
scholarship. As one of eight kids, I
would not be where I am today with-
out that scholarship.
I’m proud that I took the risk, against
my mother’s wishes, to cover sports
and work many, many late nights as
a teen. She hated to see me so tired.
I’m proud of the positive family my
wife and I have built together. At the
end of the day, that’s what matters
No one is better than I am when it
Putting all the pieces together at the
right time and in the right doses to
make a great newspaper experience.
I see newspapers in a much different
light than most people. Working for
excellence in even the smallest
things we do adds great value to the
I still can’t quite get the hang
Writing. It takes me much longer
than I would like. When I’m done, I’m
pretty happy with what I’ve created,
though. I really love how words come
together to form thoughts.
If you could have dinner with any-
one, living or dead, who would it
Jesus. I have so many questions as
a person and as a journalist. It would
be the perfect on-the-record interview.”
If you couldn’t be a newspaperman,
what would you like to be doing?
“I would be a congressman or senator
who truly makes a difference. I believe
building successful communities is not
a political thing. It’s sad that it has
become that way in America because
communities need leadership not poli-
What do you do for kicks?
“I like to watch professional baseball
games. I’m the worst kind of baseball
fan. I know way, way too much about
the sport and its history.”
John Humenik is publisher/editor of the
Arizona Daily Star, Tucson, AZ. He is
reached at email@example.com.
Deadlines April 7th. Enter now.
The annual and highly competitive
SNA Retail & Classified Advertising
Promotions Contest gets underway on
March 3rd this year. This contest rec-
ognizes excellence in advertising
design, innovation and execution in
dozens of categories including special
sections, display ads, classified sec-
tions, and promotions.
The contest brochure and registration
forms become available on March 3rd.
Deadline for entries is April 7th.
Gather your entries now and get them
in to avoid the crunch of last minute
demands. Contest forms and specifics
are found at www.suburban-news.org
via the link to contests.
Good luck to everyone!
“We have to move
to a culture of
taking even more
risks and nurturing
even better ideas.”
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