Home' Local Media Today : February 2006 Contents FEBRUARY 2006
SNA Conducts Four Events in the
First Quarter of 2006
In an unprecedented move, SNA will conduct four major
events in the first quarter of this year. Our goal is to
touch as many members as possible and have someone
from each member company attend at least one of these
events if not all. Some are free, some are really cheap
and all are affordable. Make the investment and watch
your membership really pay off.
February 8-9: Advertising Roundtables at RAC –
free to SNA members (note there is a charge to attend
the RAC conference – visit www.rama-nrf.org for
details). Over two days, major media buyers will sit
down with SNA members during these informal meet-
ings. Confirmed participants at the time of printing were:
Vicki Manning and Amy Prohaska, TJX Companies,
Dennis Miller, Modell’s Sporting Goods, Jessie
Solomon, NSA, Dave Crawford/Gabrielle Austin, SPM
(The Home Depot), Chris Cope, ACG (JC Penney’s),
Rita Jurczyk, TNN and Craig Desens, NSA Media. Over
the years exciting things have happened at these meet-
ings including Target’s concept of using suburban news-
papers for their community relations initiative last year.
Don’t miss it!
February 28 – March 3: SNA Spring Publishers’
Conference and One-Day Family Owners
ROI guaranteed or your money back! Session highlights
include: The Future of Classified, Innovative
Approaches to New Media, Economic Outlook 2006,
Using Newspaper Panels, Newspaper Outlook –
Managing Perception, Changing the Culture at your
Newspaper, Great Ideas Session and much more!
March 28 – One-Day Advertising Symposium –
held in conjunction with America East – details are avail-
able in the cover story.
March 29-30 – SNA Editors’ Conference – held in
conjunction with America East – see the story on the
opposite page for full details.
In addition to the above, SNA has announced a major
partnership with Editor & Publisher to sponsor their
annual Interactive Conference. SNA will provide a day
of programming entitled: Interactive Strategies for
Suburban & Community Markets on May 17 with the
E&P conference to follow on May 18 and 19.
Information for all of the above can be found by visiting
www.suburban-news.org and clicking on conferences.
We are excited to add this additional programming.
Anyone that attends an SNA conference knows that it is
all work with very little time for play. You won’t find a
lot of fluff – just great sessions that are guaranteed to
deliver a major return on your investment. We hope to
see all of you at least once in 2006!
From the sna
wants tto hhear ffrom yyou!
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Companies JJoin FForces
The move included purchase by
the 100-year-old award winning
Fauquier Times-Democrat of the
Fauquier Citizen and the Culpeper
Citizen newspapers. Combined
paid circulation of the two weekly
Fauquier County newspapers is
23,000, the largest of any county
Peter W. Arundel, President of
Times Community Newspapers,
the purchasing company based
near Dulles Airport, and Lawrence
K. (Lou) and Ellen F. Emerson,
principal owners of the Citizens,
said in a joint statement that “no
changes are planned. Our com-
mon goal is balanced expansion of
these newspapers to become even
more compelling for readers.”
They added that the Emersons will
stay involved as regular advisers
to the Times papers for at least
five years while pursuing new
interests outside of journalism.
New LLocal JJob BBoard
Launches iin BBoston
BostonJobs.com, a comprehensive
local job board dedicated to jobs
across the metro Boston area,
launched recently, showcasing
hundreds of the city’s top posi-
“We are proud to bring a regional
job board to Boston. It will allow
local companies to recruit top
local talent and give job seekers
greater access to careers in their
local area,” says Joseph G. Shaker,
General Manager of
Ottaway tto aacquire
Ottaway Newspapers Inc. has
agreed to purchase La Ganga, a
free weekly Spanish-language
publication based in Watsonville,
CA. La Ganga's founder, Connie
Mesa Williams, will remain as
Other Ottaway newspapers in
California include The Record in
Stockton and the Sentinel in Santa
Cruz which has recently expanded
its operations in Watsonville.
The Boston Herald, in conjunction with Suffolk University, hosted an open-
ing reception for Focus on the Moment: Boston Herald Photography, an
exhibit of riveting images captured by the Herald’s award-winning photogra-
phers. The exhibit runs through February 10, 2006 at Suffolk University's
Adams Gallery. From left to right, Lt. Governor Kerry Healey, Boston Herald
Publisher Patrick J. Purcell and Governor Mitt Romney.
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