Home' Local Media Today : February 2006 Contents 8
One of the brightest and most experi-
enced third party placement experts,
Louisa Koken, former Sr VP of Vertis
Media/TNN, is now available to all SNA
members to consult on special projects.
Thanks to a partnership arranged by SNA
leadership, members can consult with
Louisa, at a substantially reduced cost,
via conference call, off or on-site.
In making thie announcement of this
newest member benefit, SNA President
Nancy Lane said “We think this is a great
opportunity for members to tap into a
great resource and ultimately sell more
major account advertising. Even those
without large budgets can afford to have
Louisa as a guest speaker at their sales
meeting (via conference call) or pick her
brain about a big appointment before you
go. It’s money well spent!
Louisa herself is psyched to begin help-
ing SNA members and said “Based on
my experience with several large national
and regional retailers, I feel I'm in a
unique position to help members develop
appropriate strategies and solutions that
will result in growing business from
existing customers as well as developing
business from new customers. Let's get
All projects within her expertise are
available but most members can benefit
on these subjects:
SALES STRATEGY DEVELOP-
MENT & TARGET ACCOUNTS.
Louisa is available to strategize on any
target or problem accounts, assist with
presentation preparation and even accom-
pany you on a sales call. She can assist
you to identify opportunities, address
areas of concern and help your company
put together an effective strategy for
securing more major and national
ME TOO SALES PLANS
Louisa can help develop strategies to pur-
sue advertising appearing in nearby met-
RATE CARD/MEDIA KITS
Louisa will evaluate your current materi-
als, work to make improvements and
ensure that the info most important to
media buyers is relevant and clearly com-
municated on your marketing materials.
KEYNOTE, WORKSHOP OR
Louisa is available to deliver these topics
and other customized subjects at your
Selling against Shared Mail companies
such as Advo.
Developing More Effective
Negotiations with 3rd Party Providers
such as NSA, SPM and ACG.
Creating More Selling Opportunities
With Advertising Agencies.
Think like a Retailer.
Strategic Planning with ad staff and or
senior ad management.
Louisa’s services are available at
$830/day + travel expenses, if on-site.
$85/hour for conference calls and proj-
ects where no travel is necessary.
Newest Benefit For All Members
Expert Consultant Available For
Advertising Related Issues
Louisa Koken chats with The Kennedy
Group’s Jeff Dietz at an SNA gathering.
All requests should go through SNA’s
Marketing Manager Kim Cole. She will
work with newspapers on scheduling
and billing. Kim is reached at (610) 345-
0795 or email@example.com.
Finally... A Trusted Resource for
Print Media Buyers
“Everything you need to know about
the suburban and community newspaper
industry is now available at your finger-
tips, including...” So began the first of
a series of blast e-mails to over 500 key
media buyers in North America.
The new year saw the official launch of
the SNA microsite, an advertiser
resource that is chock full of current,
easily accessible and eminently useful
data that will make any media buyer’s
life easier when it comes to tapping the
rich market of suburban and community
newspapers within the SNA family.
SNA President Nancy Lane is already
hearing high praise and said “Early
indications are all positive and we are
confident that as word spreads among
the media buyer universe, SNA mem-
bers will reap increased attention that
can mean valuable new revenue.”
This electronic media buyer resource
center, including a fully searchable
database, is accessed at www.snalocal-
papers.com. Check it out.
OLD COIN BOXES
FIND NEW LIFE!
With over a dozen scratched and dented coin
boxes taking up space in their basement,
The Joplin (MO) Globe recently decided to
let the local high school art students have their way with
them. The only stipulation was that the coin mechanisms needed to
remain as originally intended and the boxes needed to be weather resistant.
The collaboration, sparked by a chance call from a local art
gallery, worked and now the colorful and unique boxes are
about to be put back into service.
According to marketing manager
Kelly Price, “Honestly, I think
they’re so wonderful, they are
going to drive up sales and we’re
going to track that.” The
only problem foreseen is
securing the artistic racks in
locations that they won’t be
As of presstime, she was
still selecting spots that are
open 24 hours or well lit.
Sales results are anticipated
to be better than average
because of the fantastic
artistic appeal and SubPub
will check back with Kelly
in a few months to see how
things worked out.
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