Home' Local Media Today : December 2005 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Chairman of the Board
Enterprise NewsMedia, LLC
First Vice President
Second Vice President
Community Newspaper Holdings,
Recorder Community Newspapers
Publishing & Distributing
Immediate Past President
Fort Washington, PA
Nevada County Publishing Co
Grass Valley, CA
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press
Antelope Valley Press
Journal Community Publishing
Group, New Berlin, WI
South Philly Review
Quad City Times
President, Nancy Lane
Vice President, Al Cupo
Advertising & Membership Relations Director
Marketing Manager,Kim Cole
SCAN Manager, Deanna Lewis
SubPub Editor, Deb Shaw
Operations Mgr Bonnie Pintozzi
Headquarters Manager Sue Murchie
Membership Manager, Valerie Donn
Communications Director, Clara Cherry
Who is Chris Rutherford? Tell us
I am leading the effort at the Kane
County Chronicle, one of several
Shaw Newspaper publications in
Illinois and Iowa. My career in the
newspaper business of nearly 30
years includes positions in produc-
tion, advertising and publishing.
My wife Mindy and I have a 22-
year-old son, Jason, and a 15-year-
old daughter, Christy.
How did you get into the news-
Having just gotten married, I was
looking for any type of “temporary”
work while I finished my college
degree. I was hired as a night shift
typographer at the Daily Herald in
Arlington Heights, Illinois. After 30
years in the business, I’m still at it.
What do you like most about the
business? The least?
Although we work in a mature
industry, future success will require
us morphing into new business
models. Some people think evolu-
tion is not enough, that a revolution
is required. Regardless, our envi-
ronment is very exciting. What I like
the least is hearing the naysayers
report on the imminent demise of
When the well runs dry, how do
you recharge the spark?
When I become “fried” any type of
exercise regenerates me. That
leads to the obvious question, why
don’t I exercise every day? In
addition, reading books including
novels, leadership books and the
Bible always seem to recharge my
What do you know now that you
wish you new when you started
in this business?
I wish I knew early on how to lead
up. Went through a lot of unneces-
sary trails and tribulations because
of my early lack of ability in that
area. Leading up is a skill that can
be learned, by the way, just like
many leadership abilities.
The only thing I know for sure
about the business of running
Great associates and great leader-
ship at all levels are requirements
Business as usual is no longer an
option in our industry. We aren’t in
the newspaper business, we are
media companies that help our
audience and advertisers connect.
Who/what is your major influ-
As a child I spent most summers
living with my grandparents who
were born in the 1890s. My grand-
father lived through World War I
fighting in Europe and both experi-
enced the Great depression. They
had an unbelievable work ethic and
taught me their ethos... a job worth
doing, any job, is worth doing well.
The world would be a vastly bet-
ter place if only people would?..
Understand that there is no limit to
the good we could do if we did not
care who got the credit.
What three accomplishments are
you most proud of?
In life, my marriage of over 30
years and raising my children. In
business, teams I have built. When
a team is clicking on all four cylin-
ders, it is something to behold.
No one is better than I am when
it comes to?..
Missing three to four foot putts, I
can three putt from anywhere!
Seriously, I believe my strength is
building teams and knowing, from a
business perspective, what to do.
I still can’t get the hang of?..
Recording television programs for
my wife, my new cell phone and
downloading my digital camera...I
knew there was a reason I reared
If you could have diner with any-
one, living or dead, who would it
My mother passed when I was ten
years old. It would be great to
experience that unconditional love
from her one more time.
If you couldn’t be in the newspa-
per business, what would you
like to be doing?
I’ve always thought designing golf
courses would be a great career.
Talk about having your cake and
eating it, too! Imagine, the opportu-
nity to be creative, landscaping,
outdoor activity, testing the course
and three putting.
What do you do for kicks?
I love playing golf and tennis.
Because our home is on a 1.5 -acre
plot, landscaping and gardening
have become fun and spiritual.
Being with my family, doing any-
thing, can’t be beat.
“Future success will require us morphing
into new business models.”
Every attendee at the
SNA Fall Publishers
who attended the Great
Ideas session received a
complimentary copy of
NAA’s BIG IDEAS book.
The conference was held at the historic
Brown Palace Hotel in Denver, CO, fea-
tured Dean Singleton as the keynote
speaker, and saw a record number of
advertisers participate in the one-on-one
pre-conference meetings with SNA
SNA’s Marketing Committee deliberat-
ed and decided on a new slogan for the
organization, as part of an overall brand-
ing campaign. The tagline has appeared
on everything SNA henceforth.
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