Home' Local Media Today : January 2008 Contents “I’m a Circulation guy who’s passionate
about the business.”
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by SNA, the only
non-profit trade association in North America that
specifically represents the needs and interests of
suburban and community newspapers.
Misson: SNA is a professional organization
that represents and supports the suburban
and community newspaper industry through
leadership, education, promotion, research
and the advancement of high standards.
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SNA OFFICERS & DIRECTORS
Chairman of the Board
Community Newspaper Holdings, Inc .
First Vice Chairman
Recorder Community Newspapers,
Second Vice Chairman
Metroland Media Group Ltd.
Arizona Daily Star
Jon K. Rust
Sun Times News Group
The Daily Herald
American Community Newspapers LLC
Antelope Valley Press
NorthWest News Group of Greater Chicago
Patuxent Publishing Company
Holden Landmark Corporation
ASP Westward LP
843-390 -1531; firstname.lastname@example.org
Vice President of Operations
Director of Conferences /Membership Relations
Sales & Marketing Manager
Classifed Avenue Manager
Classified Avenue Marketing Manager
Kim Cole 610-345-0795 email@example.com
Information Technology Director
Suburban Publisher Editor
Deb Shaw 610-793-2474; firstname.lastname@example.org
SNA Foundation Executive Director
e-mail to email@example.com
Operations Manager, Bonnie Pitozzi
Membership Manager, Valerie Donn
Communications Director, Tonya Ratajczak
Database Marketing Manager, Clara Cherry
Accounting Manager, Janice Norman
Who is Jim O’Rourke?
Tell us about you?
I’m a Circulation guy who’s passionate
about the business. I’m aggressive,
competitive and super-driven for suc-
cess. I have great pride in being born
and raised in Philadelphia, a very com-
petitive environment. I’m married to a
wonderful girl who has dealt with 18 hr
work days consistently for the past eight
years. She and my three awesome
young kids really make me proud.
How did you get into the newspaper
I started delivering papers (the
Philadelphia Inquirer) when I was 9
years old (in my brother’s name until I
was old enough). I was lucky enough to
do a few summer internships for the
Inquirer throughout college. They were
in a hiring freeze when I graduated, so I
was a cool guy and did roofing for 6
months after college. The temperature
sank to about 10 degrees that
December, I quit, answered an ad to be
a DM at the Norristown Times Herald
and that was the real start of my career.
What do you like most about the busi-
ness? The least?
I love how challenging and complex the
overall business is right now. I’m infatu-
ated with figuring “it” out. The least: You
can never really get ahead of everything
coming at you.
When the well runs dry, how do you
recharge the spark?
First, I know everyday that failure isn’t an
option. And, the drive to provide for my
family, kids and making more money
gets me pumped up just about every sin-
gle day of the week.
What do you know now that you wish
you knew when you started in this
Sometimes more finesse is better than
running people over.
The only thing I know for sure about
the circulation business is.....
It will still be a viable business bringing
in considerable revenue in 5 years.
What advice do you have for newcom-
ers to circulation?
It’s a great business, but take a pass if
you don’t have discipline, work ethic and
the drive to succeed.
Who/what is your major influence?
My mom. She passed away way too
young. I’m just in awe at what she
accomplished, and how she dedicated
the majority of her life to raising her
The world would be a vastly better
place if only people would.....
What three accomplishments are you
most proud of?
My family, our house and my current
position as VP/Circulation for GateHouse
Media New England and Publisher of the
Taunton Daily Gazette
No one is better than I am when it
Driving far distances and ridiculous
amounts of hours without preparation.
I still can’t quite get the hang of.....
Getting home on time.
If you could have dinner with anyone,
living or dead, who would it be?
Jack Welch and Donald Trump together.
I’m motivated by money and entrepre-
neurial type business (Donald). I’m a
student of Jack Welch and all his books.
Talk about discipline and success..... I
just think meeting them two together
over drinks (the heck with dinner) would
be really exciting and funny.
If you couldn’t be in this business,
what would you like to be doing?
Working for Donald Trump in charge of
one part of his empire (I love real
What do you do for kicks?
Work out, take the kids swimming,
beach, drinking socially (sometimes
heavily), watching Desperate
Housewives, American Idol and 24.
Jim is reached at firstname.lastname@example.org
In a major step in the rebranding of
SNA’s super successful classified adver-
tising network, the national network
known as Suburban Classified
Advertising Network (SCAN) will now
be branded as Classified Avenue.
The vast adverting network of over 1,000
community and suburban newspapers
from the U.S. and Canada reaches 14.2
million households and offers national
advertisers a straightforward “one buy”
solution to place their advertising
throughout the entire network of newspa-
pers or through zoned buys.
“My client advertises their land proper-
ties using several mediums - including
display advertising,” says Rosemary
Klim, National Ad Placement
Services. “They recently shared with me
that they have had the best results with
the advertising they have done in the
SCAN Network for their properties. With
the increased circulation and additional
papers, I am sure their success will con-
Last year the network experienced
tremendous growth, up a remarkable
34% over prior year. SNA Vice President,
Al Cupo, and Classified Avenue Director
of Sales, Deanna Lewis, have developed
an exceptional sales strategy targeting
non-local advertisers seeking national
exposure amid a demographic of affluent
suburban households at a discounted rate.
“SNA’s Suburban Classified Advertising
Network has had great success in 2007
increasing revenue year over year,” says
Jack Robb, SNA Chairman of the
Board. “In a move designed to attract an
even broader network of advertisers in
the future, the SNI board has decided to
rename SCAN as Classified Avenue. We
think the name Classified Avenue evokes
a friendlier and more acceptable brand
image for this suburban and community
classified advertising network. I hope all
SNA members will consider joining the
more than 1,000 SNA member newspa-
pers that currently participate
in Classified Avenue.”
For more information or to participate
in Classified Avenue, please contact
Deanna Lewis at 888-486-2466 or dean-
On the road, or is it avenue, to even bigger sales!
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