Home' Local Media Today : January 2008 Contents 18
Rebranding follows a banner year
I hope you all had a wonderful holiday season! Thank you all so much for
your participation in 2007, we had a banner year and without having the final
numbers, I am confident we will exceed 1.5 million in revenue this year! We
are currently at over 1000 newspapers with a circulation of over 14 million
households! This is incredible!
Well, it is official! The
name Classified Avenue
has replaced the former
name of Suburban
Network. We even have
a snazzy new logo to
go with it! What does
this mean? Well, basi-
cally that we have a
new name and a new
logo. Nothing else will change with the current network. You will still get the
ads on Thursday mornings from SNA Headquarters and you will still have me
to contact if you need anything or have any questions. However, I am hoping
that with the new name, will come increased credibility and a means to further
develop some new ways to grow the network in 2008.
Sales associate Andrea Kulhanek & I have been coming up with a plan to offer
our regular monthly specials by category. We will be targeting certain cate-
gories every month. For instance, in January, tax preparation ads and business
opportunity/franchise categories. In March and April, travel & vacation
Homes. We will send out a calendar when we finalize it so if you have any
specific customers looking to advertise nationally, or regionally, we can help
you with that! In fact, if you are interested in selling into the Classified
Avenue network, I would be happy to do a short informational training class
for your classified sales reps, just call or email me to schedule a time.
We are hoping for a very successful 2008!
Classified Avenue Update
Classified Avenue Manager
American Community Newspapers, one of the top community news publishing
companies in the U.S., is looking for a Group Publisher for its Minneapolis – St.
Paul newspaper group, Minnesota Sun Publications (www.mnsun.com). Minnesota
Sun Publications is a group of 44 award winning newspapers distributed to approx-
imately 500,000 households weekly. ACN’s strategy is to be the preeminent
provider of proprietary local content and advertising through its print and online
product offerings. The company is part of American Community Newspapers Inc.,
which is traded on the American Stock Exchange under the symbol ANE.
ACN’s group publishers are the best in the industry. We are looking for an experi-
enced, revenue-focused executive to join our team. Our management team has a
top of mind focus on revenue and as a result, ACN continues to grow its top line
well in excess of industry levels. Minimum of 5+ years as a senior revenue and
operations executive, combined with a proven track record of revenue and EBIT-
DA growth in large markets is required for consideration as a candidate. It is also
a requirement to have spent the majority of your career managing the daily sales
activities of both outside and classified sales executives. A passion for working
closely with customers, sales management, sales executives, online and editorial to
grow our revenue is mandatory.
Letters of interest, resumes and salary history should be sent to gcarr@acnpa-
pers.com or Gene Carr, Chairman and Chief Executive Officer, American
Community Newspapers Inc., 14875 Landmark Boulevard, Suite 110 Addison, Texas
75254. Your cover letter should address, in detail, your historical revenue and
EBITDA growth, as well as the size of the operations you have managed. This posi-
tion reports directly to the CEO.
SCHOOL’S IN SESSION!
This photo is part of an enterprise story on home schooling which will run in The
Sun Star in Jan 2007. The photographer spent several weeks covering different events
home-schooled children participated in as part of their curriculum.
The story "There's no place like home-school" can be read at cleveland.com/sun.
USA Today to
USA Today will launch a quarterly
lifestyle magazine inside its pages
Open Air, a
targeting wealthy readers, will feature
stories on topics including outdoor
activities, nutrition and travel.
Open Air’s first issue will run in the
newspaper’s March 7 edition, with
future issues in the May 2, Sept. 5 and
Nov. 7 editions.
Content From The
If the interest in Kindle (the latest in e-
reading devices) is any indication, the
wave of the “paper-less” momentum is
gaining strength and newspaper pub-
lishers are smart to get their e-edition
plans underway now.
Go to www.suburban-news.org today
to read what Co-Publisher Steve Parker
from Recorder Community
Newspapers (NJ) and Circulation Sales
& Marketing Manager Bill Mason
from the New Haven Register (CT)
had to say on the topic at the recent
SNA Circulation Managers’
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