Home' Local Media Today : November 2005 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Chairman of the Board
Enterprise NewsMedia, LLC
First Vice President
Second Vice President
Community Newspaper Holdings,
Recorder Community Newspapers
Publishing & Distributing
Immediate Past President
Fort Washington, PA
Nevada County Publishing Co
Grass Valley, CA
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press
Antelope Valley Press
Hournal Community Publishing
Group, New Berlin, WI
South Philly Review
Quad City Times
President, Nancy Lane
Vice President, Al Cupo
Advertising & Membership Relations Director
Marketing Manager,Kim Cole
SCAN Manager, Deanna Lewis
SubPub Editor, Deb Shaw
Operations Mgr Bonnie Pintozzi
Headquarters Manager Sue Murchie
Membership Manager, Valerie Donn
Communications Director, Clara Cherry
Editors note: Jim Wadzinski was
recently selected as the SNA Ad
Director of the Year. He manages
the sales staff (and a territory) for
Sentinel Newspaper Group in sub-
urban Houston, TX, a division of
Houston Community Newspapers
owned by ASP Westward LP. In the
photo at right he is shown accept-
ing his award at the SNA
Publishers’ & Ad Directors’ confer-
ence held in late September in
Who is Jim Wadzinski?
Complicated question. Father,
Packers fan, husband, Packers fan,
salesman, Packers fan, golfer,
Packers fan, actor, Packers fan,
director, Packers fan, and occa-
sionally I might watch a Packers
How did you get in the newspa-
My publisher came out of retire-
ment and took a job with HCN. We
had known each other for 20 years
through our mutual involvement
with the Baytown Little Theatre and
he knew I wasn’t particularly happy
where I was, so he gave me a call.
What do you like most about the
newspaper business? The least?
I like the variety of people that I
deal with on a daily basis the best.
One minute I’ll be talking to a guy
about his prize pig and the next a
bank president about high finance.
It keeps things very interesting and
keeps me on my toes.
When the well runs dry, how do
you recharge the spark?
Golf. When I’m on a golf course I
don’t think about anything else, and
it really refreshes me. I also enjoy a
really good book.
What do you know now that you
wish you knew when you started
in the business?
How much I’d like it. I was very
hesitant but Gordon talked me into
it, and his intuition was correct – I
really love this environment and
wish I’d been in it years ago.
Who/what is your major influ-
The world would be a better
place if people would just ...
Pay attention to their own short-
comings and stop worrying about
What three accomplishments am
I most proud of?
Easy – my kids. Sean, Charisse,
No one is better than I when it
Procrastination – just ask my wife.
I still can’t quite get the hang of
Plumbing. I can fix anything, but if I
put a wrench on a pipe it’s a $500
bill – I just can’t do it.
If I could have dinner with any-
one who would it be?
Benjamin Franklin. In my opinion
he was the most brilliant American
and primarily responsible for our
country as we know it, and I’d sure
like to talk to him about it. Besides,
from everything I’ve read there
would not be a dull moment.
If you weren’t a newspaperman,
what would you be doing?
When Gordon called me I was seri-
ously considering getting back into
professional theatre, since my kids
are nearly grown and my wife has a
pretty good day job. I’d probably be
a starving actor.
What do you do for kicks?
Act and direct at the Baytown Little
Theatre. The BLT is the oldest
continuously operating community
theatre in Texas – entering its 45th
year. It is an all volunteer organiza-
especially the kids involved out
there. In January, I’ll be acting in
“The Complete Works of William
Shakespeare – Abridged” (3 guys
do all 37 of Shakespeare’s plays in
90 minutes – it’s a real hoot) and
next summer I’ll be directing “The
Music Man”. It’s a ton of fun, and
incredibly important especially for
the kids. I expect we’ll have 40+
under the age of 18 next summer.
The only thing I know for sure
about the newspaper business
It’ll change tomorrow.
“The only thing for sure about the newspaper
business is that it’ll change tomorrow.”
In Denver, there is a brand new initia-
tive called “YourHub.com”, a ground-
breaking experiment in community
journalism that the Denver newspaper
publishers are backing. While it’s too
early to see any clear findings, when
Rocky Mountain News Publisher and
Editor John Temple spoke to the SNA
group at the fall conference in Denver,
he attracted tremendous excitement and
interest. Check the SNA website of the
full story on what Temple had to say.
The SNA Membership Directory for
2006 is being updated and it will be
mailed to over 600 media buyers in
addition to SNA members.
Along with your listing, you now have
an opportunity to promote your prod-
ucts in more depth by placing an ad in
the directory. It's like making a sales
call to over 600 decision makers,
knocking on the door and landing right
on their desk. Contact Mike Mall at
410-679-0720 or mike.mall@suburban-
news.org for full details.
Jim admires his award!
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