Home' Local Media Today : November 2005 Contents Greetings! It’s that time of year again. We’ve logged 10
months of actual results, and may now be putting the final
touches on our 2006 operating plans.
While many of you may have been immersed in 2006 budget-
ing for several months now, those of us who live and work in
Boston tend to procrastinate just a bit in the autumn. We have
other pressing matters to monitor — the progress of our home-
town team, the Boston Red Sox, through the playoffs.
Regrettably, Bostonians’ post-season budget reprieve was cut
short by Sox of a different color this year.
As I write this month’s column, I can’t recall a time when I’ve
been inundated with so much doom and gloom about the year
past and the year ahead. Many public companies lowered their
earnings guidance for the fourth quarter. Staffing levels are
being paired in anticipation of another tough year. It certainly
doesn’t seem on the surface that the positives outweigh the
negatives. But things aren’t always what they seem.
As those of you who attended our Fall SNA conference in
Denver know, there was much to be downright excited about.
Conference attendees exhibited remarkable enthusiasm as evi-
denced in our “Great Ideas” session, and in the way executives
talked about rapidly expanding into higher growth categories
I found that more and more, through every conversation and
every presentation, the power of marrying print and online
media spelled tremendous opportunity. And that’s how our con-
ference started, with Dean Singleton once again getting out in
front with bold thinking about where online media will take
Since we came together in Denver, it was only fitting to invite
William Dean Singleton, Vice Chairman and CEO of Media
News Group and Publisher of The Denver Post to serve as our
As Dean discussed the many exciting ventures being undertak-
en by MediaNews Group, he elaborated on what their growth
in online revenue and profitability might ultimately mean to his
company. I say “ultimately,” but Dean was speculating on just
what may happen in the next 5 years. He thinks that by 2010
that half of his company’s operating profits may come from
online ventures. That comment spoke volumes about the com-
mitment we all need to be making to expand our interactive
portfolios. While Dean’s theory may be a dramatic leap for
some of you, there’s no doubt that we will be seeing profound
changes in our business model.
Of course, every company is different, and so is every market.
Opportunities transcend online media, although I think online
media should top our list. The outlook for suburban publish-
ing, especially weeklies, continues to be promising. Specialty
publications, as well as ethnic print and online products also
show a growth trend. Finally, more and more publishers are
offering an increasing array of “upscale” products, such as
glossy magazines for brides-to-be and home enthusiasts.
Perhaps we are ending 2005 on a challenging note. Ah, but
2006 is fast-approaching and your opportunity to turn your
budget process into a strategic blueprint is at hand. Stay tuned
to SNA for upcoming conferences which will continue to bring
you invaluable networking opportunities, fresh ideas, key con-
tacts and confidence to act decisively.
Perhaps 2005 didn’t go quite as we planned it. You can take a
cue from those of us in Boston. We know what the saying,
“there’s always next year,” is all about.
MerlinOne 617 328-6645 • firstname.lastname@example.org • www.merlinone.com
For Info or an E-Sheet Tour contact:
Give your advertisers one-stop convenience to
your tearsheets along with some of the biggest
(and smallest) newspapers in the industry...
Only E-Sheets from MerlinOne can put your name here
• Most used and proven solution – high advertiser acceptance
• Most comprehensive set of features
• Global view access across newspapers for advertisers and chains
• Full data security, controlled content access
• Built on robust & sophisticated core technology
Largest tearsheet service of its type
Over 35,000,000 ads, 4,100,000 pages from over 800,000 advertisers and
29,000 agencies, all on-line, all fully text searchable.
Centralized tearsheet exchange
Supports optional services using the same tearsheet setup and content.
• LiveInvoice: electronic invoice presentation and payment
• LiveEdition: on-line newspaper edition
• AdReady: on-line ad proof/verification linked to E-Sheets
A dependable industry partner for the long term
Serving the industry since 1988. Employee owned, no venture capital, no debt.
Select Search Cirteria:
Los Angeles Times
The Boston Globe
The Hartford Courant
The Philadelphia Inquirer
The Baltimore Sun
YOUR NAME HERE
San Francisco Chronicle
San Jose Mercury News
Milwaukee Journal Sentinel
The Kansas City Star
Saint Paul Pioneer Press
The Advocate, Baton Rouge
Akron Beacon Journal
Ft. Worth Star-Telegram
Ft. Lauderdale Sun Sentinel
The Telegraph, Macon
Center Daily Times, State College
SNA Board Chairman
Chairman of the Board
SNA has partnered with Pennsylvania
Newspaper Association (PNA) to bring
both an advertising symposium and
editorial conference to America East &
New Media World in 2006. This is the
first time in the over 50 year history of
this event that advertising and editorial
will be addressed with such extensive
and distinct programming.
The SNA Advertising Symposium is
scheduled for Tuesday, March 28,
2006. Many retail advertising issues
will be addressed and advertiser round-
tables with participation from some of
the largest retail companies and print
agencies in the country will also play a
prominent role in the program.
The Editorial Conference will take
place on Wednesday, March 29 and
Thursday, March 30, 2006. Timely top-
ics will include: building readership
with research, developing leaders from
within the newsroom, legal issues, a
readership institute update, online
community journalism and more. John
Humenik, a new SNA board member
and editor of the award winning Quad
City Times has agreed to chair the
Editors’ Conference at America East
and John Gallo, another new SNA
board member (publisher - South
Philly Review), will be assisting with
Links Archive December 2005 October 2005 Navigation Previous Page Next Page