Home' Local Media Today : August 2005 Contents 16
What is SCAN? I am sure by now, you have all seen emails that refer to SCAN in
some way or another, and wonder, what is SCAN?
SCAN is the Suburban Classified Advertising Network. It is the lifeline of SNA.
Just about every member service provided by SNA is funded through SCAN.
Through participation from SNA member newspapers, SCAN is one of the largest
classified advertising networks in North America.
SNA members who are also SCAN participants enjoy a number of benefits. Dues
and conference discounts & quarterly rebates. Other than running the ads each
week, it does not cost anything to join SCAN.
For the month of August we are putting on some great deals to entice some new
advertisers into SCAN. If you have any classified clients who would benefit by
advertising regionally, or nationally, don’t hesitate to sell them into SCAN. You will
be controlling your advertisers budget, while increasing your revenue at the same
What kind of local ads would be good SCAN ads? Pet breeders, Bed & Breakfasts,
Business Opportunities, Antiques & Collectables, Help Wanted, Vacation Rentals,
High End Real Estate are some that come to mind. Please feel free to contact me
for more information on how to upsell into SCAN.
I hope you all are enjoying your summer! As always, please call me if you have any
questions regarding SCAN! Until next month,
by Deanna Lewis
Shore Publishings’ The Source
wins local honors
The Source newspaper of Madison, CT
was named the 2005 “Member of The
Year” for the Madison Chamber of
Commerce. The Source is part of the
award-winning Shore Publishing news-
papers. The company was started by
James Warner and Ryan Duques eleven
years ago when the duo was still in high
school. Since that time the company now
publishes 16 weekly newspapers from
East Haven, CT to Westerly, RI. In 2003
The Day Publishing Co. took a signifi-
cant equity stake in the company.
Pacific Publishing Company
announced a change of
ownership in its news-
paper cluster and web
PPC’s new owner is Peter Bernhard, a
career newspaperperson who owns com-
munity newspapers in Nevada. Bernhard
recently sold a publishing company in
Utah. He will serve as Chief Executive
Officer for Pacific Publishing Company,
Inc., which publishes seven local, com-
munity newspapers and operates a web
Cribb & Associates repped the sellers in
the transaction - terms were not dis-
SNA member named best black
newspaper in the nation
The St. Louis American was named the
nation’s top black newspaper by the
National Newspaper Publishers’
Association. This trade organization of
more than 200 African-American news-
papers nationwide awarded its highest
honor to the American, the John B.
Russwurm award, as well as first place
awards for Best Sports Section, Best Use
of Photographs and General Excellence.
This latest award marks the fifth time in
the last ten years that the paper has been
named the nation’s best by the NNPA.
Present during the organization’s 65th
annual convention were publishers from
across the U.S. as well as Bishop T.D .
Jakes and the Rev. Jesse Jackson.
The awards continue a year filled with
recognition for the American. The
American’s publisher Donald M. Suggs
was recently named St. Louis Citizen of
the Year. And, earlier this year, the
newspaper also received the nation’s first
Daimler Chrysler/NNPA Entrepreneurial
Award, for its business model
At a time when most newspapers’ circu-
lation is steadily declining, the
American’s is actually increasing. When
publisher Donald M. Suggs first took
over the paper in the mid 1980s, it had a
circulation of under 6,000. Today, the
American publishes 70,000 copies every
Thursday, and distributes them at 845
locations throughout St. Louis City and
County, St. Charles County and portions
Lee Enterprises Names Three Publishers
Linda Lindus has
publisher of The
and president of
Lindus, who has been publisher of the
Herald & Review in Decatur, Ill., since
2002, also oversees Lee newspapers in
Carbondale, Mattoon and Charleston,
Ill., and Park Hills, Mo.
Todd Nelson, general
manager of the
Lincoln Journal Star
in Nebraska, has been
of the Herald &
Review in Decatur.
He suceeds Linda Lindus, who has been
appointed publisher of The Pantagraph in
Brenda Speth has
been appointed pub-
lisher of the Napa
Speth, a 21-year vet-
eran of Lee newspa-
pers, has been pub-
lisher of the
Corvallis Gazette Times in Oregon since
2001. She succeeds Mario van Dongen.
The Pantagraph and The Napa Valley
Register are among 14 daily newspapers
that Lee gained June 3 in its acquisition
of Pulitzer Inc.
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