Home' Local Media Today : January 2006 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Chairman of the Board
Enterprise NewsMedia, LLC
First Vice President
Second Vice President
Community Newspaper Holdings,
Recorder Community Newspapers
Publishing & Distributing
Immediate Past President
Fort Washington, PA
Nevada County Publishing Co
Grass Valley, CA
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press
Antelope Valley Press
Journal Community Publishing
Group, New Berlin, WI
South Philly Review
Quad City Times
President, Nancy Lane
Vice President, Al Cupo
Advertising & Membership Relations Director
Marketing Manager,Kim Cole
SCAN Manager, Deanna Lewis
SubPub Editor, Deb Shaw
Operations Mgr Bonnie Pintozzi
Headquarters Manager Sue Murchie
Membership Manager, Valerie Donn
Communications Director, Clara Cherry
Who is Art Hall? Tell us about
I am married to Patricia and have
four wonderful children and four
How did you get into the news-
I started in the newspaper profes-
sion 51 years ago as a third grade
newspaper boy out in Las Cruces,
New Mexico. I know I must be get-
ting old because older people
always want to tell how things used
to be, so I will:
I had a six day a week route,
including Sunday mornings. We
had to be finished with our routes
by 6 am, and it took about two and
a half hours to ride my bike to
town, roll my papers, and then
deliver them door to door.
No one worried about a nine year
old being out all alone in the night
back in the 1950s. It was a great
experience; I learned about hard
work and responsibility, money
management and entrepreneurship.
What do you like most about the
I enjoy the interaction with people
of the community. A community
paper is at the hub of a community.
There is always something going
and we are right there in it.
I enjoy working with the talented,
focused, hardworking people who
comprise the Herald staff. It’s fun
to plan with them, and a joy to see
Also, three of our four children work
at the Herald, two full-time. I tell
my wife that she had them when
they were children, now I get to
spend my days with them.
The only thing I know for sure
about the business of running
...i t is always changing. When I
started out we produced the paper
with hot type and letterpress. The
change to cold type and offset cre-
ated a revolution in our profession.
Now with the advent of the internet,
we are seeing a revolution of far
greater magnitude. From the
Elitists’ to the People’s medium:
The hot to cold was a process
change. The addition of the inter-
net fundamentally changes the way
that we connect to the community.
Before we were limited to ink on a
finite amount of paper whereby, for
the most part, WE spoke TO the
As we get better at harnessing the
internet, we will more and more
gather and comment on happen-
ings as before, but also we will be
more fully empowered to create the
paper Welter Lippman envisioned
when he said,
“A good community
newspapers is a community in con-
versation with itself,” ...a medium
that put the people in charge.
To address our rapidly changing
profession, three years ago we
have created a Media Integration
Team of eight in technology (seven
work in Argentina) and three in
marketing here in New Jersey.
They are tasked with developing
the marketing ideas and writing the
software to create fully integrated
print and online media.
It is marketing and readership driv-
en, and is having a profound effect.
Our classified revenue ytd is run-
ning ahead by forty percent and we
have just scratched the surface.
This team is starting to work with
When the well runs dry, how do
you recharge the spark?
There is so much going on, that’s
not a problem.
If you could have dinner with
anyone, living or dead, who
would it be?
Paul of Tarsus. He understood what
this life was about and he focused
on the priorities.
If you couldn’t be a newspaper-
man, what would you like to be
I would enjoy being a worker in a
What do you do for kicks?
Golf and travel
The world would be a vastly bet-
ter place if only people would.....
... practice the Golden Rule
No one is better than I am when
it comes to.....
... I don’t have special skills so I try
to work with people who do.
Art Hall is publisher of the Cape May
County Herald in Cape May, NJ. He is
reached at email@example.com, or
609-886 -8600 .
“A community paper is at the
hub of a community...”
EDITING THE WEEKLY
The program for API’s Editing the
Weekly and Community Newspaper
Seminar keeps getting better. Bill
Hanna, the veteran, award-winning edi-
tor of the Mesabi Daily News in
Virginia, Minn. who was featured last
summer in the Columbia Journalism
Review, has joined the list of speakers.
He will discuss the challenges con-
fronting community journalism and his
vision for a successful future.
Conducted in partnership with SNA,
this seminar is designed to help execu-
tive editors, editors, managing editors
and section editors of community
dailies and weeklies consistently pro-
duce “must read” newspapers and
become effective managers and leaders
in their newspapers and their communi-
The seminar runs Jan 31-Feb 4 at API
headquarters in Reston, VA. A discount
is available to SNA members who regis-
ter and pay through SNA. More infor-
mation is available at the SNA Web site,
www.suburban-news.org, via the API
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