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SNA FALL CONFERENCE
The SNA Fall Publishers’ and Advertising Directors’ Conference
is our largest event of the year with strong programming, heavy
advertiser involvement and great networking opportunities. If you
have not attended an SNA event in the past, this is one that you
should mark on your calendars (September 20-23).
Our philosophy with this conference is simple: provide an unbe-
lievable return on invest-
ment. To that end, the
programming is aggres-
sive, often exhausting for
With early starts and late
finishes, we maximize
every minute of the day.
There are concurrent ses-
sions throughout the conference designed to meet the different
needs of publishers, advertising directors and major account man-
agers. There is no fluff in this conference – it’s serious business
for those newspaper executives that are looking for great ideas to
One of the hallmarks of this conference is the ability to meet with
advertisers in private, one-on-one meetings. We know that many
SNA members have limited travel budgets and yet it is so impor-
tant to get in front of major advertisers to secure their business. So
we bring the advertisers to this conference so that our members can
get 8-10 meetings for the cost of a trip to Denver. Over the years so
many SNA members have sent notes and emails telling us of new
business that they were able to land as a result of these meetings.
The upcoming Denver conference has already set a record for the
number of advertisers that are participating. We expect to have a
minimum of ten advertisers on Tuesday, September 20 – a day
devoted entirely to one-on-one meetings. See the lead story on
page 1 for details of this program.
There is plenty of advertiser involvement in the program as well.
This year has a national focus to it as SNA members are capturing
more national advertising dollars than ever before. Dave Sobczak,
from PHD US, will discuss why Daimler Chrysler values subur-
ban and community newspapers and how you can get more of
their business. Greg Bogich from Valassis will share recent suc-
cess stories involving large schedules with suburban and commu-
nity newspapers and discuss new opportunities. Kymn Goldstein
from Allied Advertising will participate on a panel with other
movie studio executives and talk about how important suburban
newspapers are to promoting their movies. Mark Landon from
Landon Media Group will discuss how national advertising has
changed and why SNA member newspapers are in a great position
to capitalize on these changes.
In addition to the heavy emphasis on major and national advertis-
ing, there is a strong track of programming for publishers including
a panel discussion on free dailies, results of a nationwide bench-
marking study on salaries/personnel/benefits, web strategies, devel-
oping regional recruitment sites and branding your newspaper.
Many nuts and bolts sessions for advertising directors have been
scheduled including: selling against Advo, selling against yellow
pages and the two hour great idea session with $500 to the winner.
This conference is extremely affordable; especially if you are a
SCAN member (discounts up to $400 are available). We also are
offering a second tier hotel this year – the adjoining Comfort Inn
at only $112/night. We guarantee that your advertising director,
major accounts manager and publisher will return with many great
ideas to boost revenue at your operation – or your money back!
The complete conference program is found at: www.suburban-
From the sna
“One oof tthe hhallmarks oof tthis
conference iis tthe aability tto m
with aadvertisers iin pprivate,
Sound Publishing of Bainbridge Island, WA ,
Inc. has just launched a new free daily newspa-
per to serve the Kitsap Peninsula.
As of June 20, The Free Daily newspaper is
published weekdays with copies delivered door-
to-door to businesses located throughout the
county. In addition the newspaper is bulk
dropped at ferry terminals and more than 200
locations on the Kitsap Peninsula.
The daily newspaper is produced as five zoned
editions, bearing the names of the core newspa-
pers Sound publishes in Kitsap County.
The Free Daily is a commuter-friendly tabloid
format newspaper with a colorful front page,
shorter articles and numerous photos, designed
for people who want a more compact style and
it offers an “affordable buying options for area
advertisers”, according to Lori Maxim, Vice
President for Sound Publishing.
“A free daily newspaper is a natural extension
of our brand and a way to appeal to different
audiences, in addition to offering a variety of
choices to the marketplace,” said Sound
Publishing president Manfred Tempelmayr. “We
have a successful track record of being the lead-
ing source of local community news in Kitsap
County. Our new daily newspaper will comple-
ment the excellent newspapers we already pub-
The Free Daily will bring late breaking news
that is international, national and regional in
scope, including sports, entertainment and busi-
ness news. Sound will utilize Reuters News
Service, an internationally-acclaimed organiza-
tion with 197 bureaus in 130 countries.
Sound Publishing is Washington State’s largest
private network of suburban newspapers, with
20 titles serving five counties around the Puget
Free Daily Newspaper Launched
In Washington State
Sound Publishing is a subsidiary of
Black Press Group Ltd.,
based in Victoria, Bristish Columbia.
So far this year Black Press has rolled out
17 new free dailies in British Columbia,
all with no additional staff.
Read about their experience
on SNA’s website,
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