Home' Local Media Today : July 2005 Contents 6
Newspapers BBuys PPapers IIn
LLC has acquired the
and Sunday Shopper from Donald and
Nancy Smith. Cribb & Associates, LLC
represented the sellers in the transaction.
The Monticello Times is a 3,300 paid
weekly, The Sunday Shopper is delivered
to a wide area of 26,000 homes. The pub-
lications in Monticello serve a rapidly
expanding residential, commercial and
industrial population along the high-
growth I-94 freeway corridor between the
Twin Cities and St. Paul.
ACN is a group of 67 weekly suburban
newspapers, 2 daily newspapers and 3
niche publications, and operates as three
distinct newspaper clusters with a com-
bined weekly circulation of approximate-
ly 900,000 homes. The groups are locat-
ed in Minneapolis – St. Paul (Sun
Newspapers), Kansas City (Sun
Publications) and in the northern Dallas
region (Star Community Newspapers).
With this acquisition, the Minnesota
Group is comprised of 43 weekly news-
papers and one daily newspaper.
ACN’s Gene Carr, CEO, commented,
“The Monticello Times is a great newspa-
per that fits well within our acquisition
“When the day for parting (after 34 years
with the Times) came, we were fortunate
that American Community Newspapers
expressed interest,” Smith said. “Our
negotiations have been genuine and
Greenspun MMedia GGroup
Purchases LLas VVegas MMagazine
Michael T. Carr, president of the
Greenspun Media Group (GMG),
announced the agreement between GMG
and Prestige Publishing was reached to
purchase Las Vegas Magazine.
Danny Greenspun, GMG chairman, stat-
ed his pleasure with the acquisition:
“We’ve considered this purchase for sev-
eral years, now. The timing now seemed
perfect. We made the move to buy the
magazine and bring it into the Media
GM, already publishes the magazines;
Las Vegas Life, Las Vegas Life Home &
Design, ShowBiz Weekly, VegasGolfer
and VEGAS Magazine.
“This asset compliments an award-win-
ning group of publications,” stated Carr.
“We plan to examine the magazine’s
business plan and determine its place in
the Las Vegas market.”
GMG has purchased the publication for
an undisclosed price.
Star CCommunity NNewspapers
launches nnew nniche nnewspaper
Scott A. Wright, publisher of Star
Community Newspapers, is proud of his
company’s most recent addition - the
Plano Insider, a new weekly publication.
The first edition of the new Sunday news-
paper hit the streets in mid-May.
“I’m pleased that we now provide the
fine community of west Plano with such
a newspaper product,” Wright said.
“Between the feature-based Plano Insider
and news-driven Plano Star Courier, I
believe we’re offering residents in all of
Plano two good reads. Star Community
Newspapers is in the business of growing
and developing community newspapers,
and this start-up is a testament to that.
Our parent company, American
Community Newspapers is to be com-
mended for allowing us to share our
This publication offers readers weekly
lifestyle coverage including society, fash-
ion, health and fitness, parenting, dining,
and the arts. Perhaps most unique will be
its coverage of Plano’s youth sports..
With a total weekly circulation of 55,000,
the Plano Insider is the largest circulated
paper in the company’s North Texas port-
Star Community Newspapers owns and
operates 14 community newspapers in
JEFFCO Publishing IIs NNow
Mile HHigh NNewspapers
According to Publisher David Lewis, a
decision to do a total makeover of one of
their four papers in the Denver suburban
weekly group not only led to numerous
operational differences, it created the
need to change the name of the newspa-
per and the company itself.
Jeffco Publishing, which serves Jefferson
County to the west of Denver, went
through a year-plus assessment and plan-
ning process to develop a strategy to
make itself more relevant to its communi-
ties and ultimately more successful.
Rather than changing all the papers
simultaneously, it opted to re-invent its
paper covering Arvada, a community of
102,000 residents that had paid circula-
tion of less than 5,000.
The company decided that total saturation
was the preferred distribution method,
and it copied the model from SNA mem-
ber Metroland in Toronto to use youth
carriers with doorstep delivery to single-
family households. The first “new” issue
came out in May with 282 youth carrier
routes delivering 37,200 papers in
After studying the information from the
Readership Institute, the design and con-
tent also changed dramatically. Similarly,
the advertising sales message changed
significantly and three zip-code zones
were created to meet advertisers’ needs.
Although the paper had published for
more than four decades as the Arvada
Sentinel, because of multiple Sentinel
papers throughout Denver under different
ownerships, the company launched the
new paper as the Arvada Press. And since
a small piece of Arvada is outside the
home county of Jefferson, the company
changed its name to Mile High
“All in all, lots of changes but so far, so
good”, says Publisher Lewis.
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July Conference Calls
The calls scheduled for this month are:
July 12th- Borrell Real Estate Report
July 28th - Classified Managers' Task
SNA announces all calls via e-mail sev-
eral weeks prior to the call date so watch
for particulars in your inbox. To update
your contact information, please call
SNA headquarters at (888) 486-2466.
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