Home' Local Media Today : May 2005 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Fort Washington, PA
First Vice President
Enterprise NewsMedia, LLC
Second Vice President
Immediate Past President
Greater Media Newspapers
East Brunswick, NJ
Publishing & Distributing
Liberty Suburban Chicago
Gold Country Media
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press Network
Antelope Valley Press
Patuxent Publishing Company
SNA Headquarters Staff
Sales & Marketing Director
SubPub Editor Deb Shaw
Operations Mgr Bonnie Pintozzi
SCAN Coordinator Deanna Lewis
“All we’re interested in is publishing papers
whose only bias is accuracy.”
Who is Ira Fusfeld? Tell us about
I am the publisher of the Daily
Freeman of Kingston, N.Y. and the
Taconic Press weekly newspaper
group of Millbrook, N.Y., as well as
senior publisher of Journal Register
Company’s Mid-Hudson cluster of
publications. Actually, I’m the city kid
who found a home in the country. I
grew up in the Bronx, attended col-
lege upstate at the State University
of New York at New Paltz and never
went home. I started as a sports-
writer for the Freeman in 1970 and
35 years later, I’m still here.
How did you get into the newspa-
I never really wanted to do anything
else. From as long ago as I can
remember, I’ve been a newspaper
reader, mostly because my parents
both worked and bought papers
each way for their rides on the sub-
way, then brought them home.
Since I was a big sports fan, I
grabbed the papers to read the box
scores. I also liked to play sports,
but when it became clear my athlet-
ic abilities were limited, I had to find
another way to stay close to the
games. I was always a pretty good
writer, so the combination of sports,
writing and an affection for newspa-
pers made my career path clear.
What do you like most about the
business? The least?
Even after all these years, there’s
still nothing quite like going into
work in the morning and building a
brand new product every day. Think
about it. The day starts with page
after page of white paper and by the
time the press runs, we’ve filled it
with all sorts of important, lively, col-
orful, relevant news, advertising,
pictures and other valuable informa-
tion. And at the community newspa-
per level, we’re still the town criers.
The public reads about it first from
What I like least is when readers,
particularly politicians, assign moti-
vation to what we do. Everybody is
into conspiracy theories when all
we’re interested in is publishing
papers whose only bias is accuracy.
When the well runs dry, how do
you recharge the spark?
office on the weekend, preferably
doing something that ends up with a
good dinner and a couple of glasses
of wine, and I’m ready to go by
What do you know now that you
wish you knew when you started
in this business?
That I was going to make the move
from editorial to the business side. I
never thought I ‘d have to worry
about a balance sheet and a budg-
The only thing I know for sure
about the business of running
No two days are alike. You’re never
quite sure what’s going to happen
when you walk in the door each
morning. I think that’s great.
Who/what is your major influ-
Other than hard work, I owe my
career to the late Charlie Tiano. He
was the sports editor of the Daily
Freeman who gave me my first shot
and taught me more about newspa-
pers and people than anything I
learned in school.
The world would be a vastly bet-
ter place if only people would...
Listen to each other.
What three accomplishments are
you most proud of?
A good marriage, two wonderful
sons and a successful newspaper
No one is better than I am when it
Assessing a situation and calmly
taking charge (even if my stomach
is turning upside down).
I still can’t quite get the hang of...
Hitting a decent wedge shot from
inside 100 yards.
If you could have dinner with any-
one, living or dead, who would it
Both my parents died at relatively
young ages. It would be fun having
dinner with them again so they could
find out I actually made something out
of my life.
If you couldn’t be a newspaperman,
what would you be doing?
Major League Baseball broadcaster.
What do you do for kicks?
Golf, mystery novels, movies and
good food, not necessarily in that
Ira Fusfeld is reached at
845-331-5000 x 534.
Real Life Ideas
Punch For SNA
"Top Producers in Real Estate" gener-
ates 6 pages of ads and $17,600 in
new revenue. Reality show based pro-
motion drives huge reader interest and
over $100,000 in ad & sponsor rev-
enues. Motorcycle giveaway contest
leaps from $30,000 revenue in year
one to $90,000 in year two.
Read about some of the great ideas
shared at the recent Spring Publishers
conference on the SNA website.,
www.suburban-news.org. New stories
published regularly, so check often!
SNA Retail & Classified
Advertising and Promotions
Contest entry forms must be
postmarked by May 13.
See page 8 for judges
observations from last years
contest for some special tips
on preparing your entries.
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