Home' Local Media Today : May 2005 Contents Calling Editors and Circulation Directors
Three years ago, the SNA board of directors decided to expand our services
to include more programming for editors and circulation directors. Last
year’s member survey of 175 SNA publishers backed up this need. Three
out of four indicated that this was extremely or very important to them.
This June we will conduct our third annual circulation managers’ confer-
ence and our second annual editors’ conference in Chicago. We have made
these conferences extremely affordable and centrally located. More impor-
tantly, the programming is outstanding and is worth the price to attend.
So if you are on the fence as to whether or not you should attend, here is a
top ten list:
Money back guarantee – if after attending you think this conference was
not worth your time – or if you did not bring one great idea back to your
newspaper – SNA will gladly refund your registration fee.
Great ideas sessions – three are planned – editors – circulation directors
(dailies and paid weeklies) and distribution managers (free weeklies). These
sessions alone usually pay for the cost of the trip to the conference.
Case Study: ljworld.com – Rob Curley, Director of New Media for the
Lawrence Journal-World is one of the greatest newspaper web masterminds
in the country today. Editors and Circulation Directors will be wowed at
what’s going on at this 20,000 daily in Lawrence, KS and they will leave
with tons of new ideas that can be implemented upon their return.
Circulation Directors (dailies and paid weeklies) - many sessions
designed to grow circulation including: Pricing Strategies That Work, Using
the Web to Grow Circulation, Great Promotional and Marketing Ideas, A
Passion to Serve, Successful Strategies for Building Core Subscriber
Circulation and more!
Distribution Managers (free publications) – a track of programming
specifically geared to the needs of free newspaper distribution managers.
Sessions include: Legal Issues (roundtable session with an attorney that
deals with these issues), Developing an Effective Voluntary Pay Program,
Using the Web as a Tool, Great Promotional and Marketing Ideas and more!
Joint programming with editors and circulation managers – sessions
include: Managing Across Generations, Circulation Case Study – The
Chicago Sun-Times, The Importance of Local News and Quality
Circulation – A Retailer’s Perspective and Case Study – ljworld.com.
Keynote Presentation – Editors Conference – Reaching New Readers:
Revolution, not Evolution – Presented by: Steve Duke, Project Manager,
the Readership Institute. A must see for any editor interested in reaching
Editors: Legal Update: Reporter’s Rights – Presented by: Michael
Giudicessi, Partner, Faegre & Benson, Des Moines, IA. This session is a
must-attend for today’s editor. Other terrific sessions include: Writing for
Readership and the Life of the Editor.
Exhibitor Involvement – both conferences will feature an exhibit hall with
representation from vendors serving the needs of editors and circulation
directors. There will be ample time to meet with the exhibitors and attend
First annual SNA Editorial Awards Banquet – the lovely Maggiano’s in
downtown Chicago will host this wonderful event. It will be a time to rec-
ognize the winners including the SNA journalists of the year. A slide show
showcasing the winning entries along with a take-home booklet will be
made available to all attendees.
Registration fees are only $189 for the first attendee and $145 for any oth-
ers from the same company (most meals are included!). The hotel is only
$139/night and airfare into Chicago is relatively inexpensive with carriers
such as Southwest serving the area. The bottom line: most SNA members
can send their managers to this conference for a total cost of $700 or less.
For two terrific days of programming – this is quite a deal. Of course SNA
members in driving distance are looking at $500 or less.
The complete brochures and registration forms can be found at www.subur-
ban-news.org (the editors’ brochure also appears in the center spread of this
issue of Suburban Publisher – the circulation managers’ brochure appeared
last month). Questions? Contact SNA headquarters at (888) 486-2466.
Please support these valuable new initiatives and plan on sending represen-
tatives to both conferences. Thanks to the SCAN network for underwriting
both conferences and allowing us to keep them affordable.
From the sna
The Suburban Classified
Advertising Network, a
division of SNA, recent-
ly announced that over
$40,000 in rebates were
allocated to participating
members, relative to first
quarter 2005 advertising.
Rebates ranged from
$500 to $1300 depend-
ing on total circulation
participating in the
SCAN network for this quarter.
Every single SCAN member newspaper
who met the April 18th tearsheet dead-
line for the first quarter was eligible for
the rebate and had the option of taking
the cash rebate or applying some or all
of it towards conference registration fees
and hotel room charges at the upcoming
Circulation Managers and/or Editors’
conference in June.
SNA Executive Director Nancy Lane
was delighted to offer the option of
applying the rebates towards the confer-
ence expense and said “even the lowest
rebate of $500 is enough to send one
manager (either your
editor or circulation
director) to these valu-
If your newspaper
does not participate in
SCAN, please consid-
er joining the network.
In addition to large
rebate checks, mem-
bers receive discounts
on SNA conference registrations and
dues as well as other benefits throughout
the year, such as free informational con-
ference calls and reports.
For more infor-
mation about the
SCAN network or
these rebates, con-
Manager at (888)
486-2466 or deanna.lewis@suburban-
SCAN REBATES EXCEED
$40,000 FOR FIRST QUARTER
$500 to $1,300
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