Home' Local Media Today : April 2005 Contents SUBURBAN PUBLISHER
An Official Publication of
Suburban Newspapers of America
Suburban Publisher is published by
SNA, the only non-profit trade
association in North America that
specifically represents the needs
and interests of suburban and urban
SNA Mission Statement: SNA is a
professional organization that rep-
resents and supports the suburban
newspaper industry through leader-
ship, education, promotion,
research and the advancement of
Suburban Newspapers of America,
116 Cass Street
Traverse City, MI 49684
Web site: www.suburban-news.org
SNA Officers & Directors
Fort Washington, PA
First Vice President
Enterprise NewsMedia, LLC
Second Vice President
Immediate Past President
Greater Media Newspapers
East Brunswick, NJ
Publishing & Distributing
Liberty Suburban Chicago
Gold Country Media
Cape Girardeau, MO
Eden Prarie, MN
Washington Suburban Press Network
Antelope Valley Press
Patuxent Publishing Company
SNA Headquarters Staff
Sales & Marketing Director
SubPub Editor Deb Shaw
Operations Mgr Bonnie Pintozzi
SCAN Coordinator Deanna Lewis
“there will never be a day when
the work is finished”
Who is Roger Coover? Tell us
I’m publisher of The Record in
Stockton, California, one of the
greatest cities in the state. I’m orig-
inally from the mid-west, but have
lived in several parts of the U.S .
I’ve been fortunate to be a publish-
er most of my career, which means
I must not be good at anything real-
Honesty, integrity, and compassion
for others are all very important to
me. I’m not the most creative per-
son, but I try not to let good busi-
ness opportunities pass me by.
How did you get into the news-
To earn income in college, I took
the position of student publications
photographer. I was planning to go
to law school, but wanted a break
before starting another three years
of studying. I applied to several
newspapers near my home town to
become a staff photographer.
Because of my degree in business,
I was hired by my local newspaper
to sell advertising. I had never
planned on working for a newspa-
per, but I fell in love with producing
a finished product every day. I
loved being involved with the com-
munity and decided it would be
foolish to go to law school when I
loved working for a newspaper. I
still love coming to work everyday.
What do you like most about the
I’m a generalist at heart. I’m inter-
ested in everything, but a master of
nothing. A newspaper gets me
knowledgeable and involved in
When we publish about tragedies
and we add pain to victims when
their personal misfortune is pub-
lished in the newspaper, especially
when children are involved.
When the well runs dry, how do
you recharge the spark?
Usually all I need is a good night’s
sleep or a two day weekend.
However, a hot news story is
always good for getting recharged.
What do you know now that you
wish you knew when you started
in this business?
That there will never be a day when
the work is finished and just how
fast life passes by us. I might have
spent a little more time with my
family and friends or just having
The only thing I know for sure
about the business of running
We always seem to be running.
Who/what is your major influ-
My faith and my family. Both keep
me grounded as to the true priori-
ties in life. If I die tomorrow, the
newspaper will be impacted for
about one week – my family will be
impacted for the remainder of their
The world would be a vastly bet-
ter place if only people would.....
Open their eyes and hearts to the
suffering around them. We can’t
help everyone, but every one of us
can help someone.
What three accomplishments are
you most proud of?
I’m proud that my wife and I have
maintained our love and raised chil-
dren with strong values and princi-
I’m proud to have always improved
the integrity and quality of every
newspaper I have led and to have
earned the respect of employees.
No one is better than I am when
it comes to.....
If you could have dinner with
anyone, living or dead, who
would it be? Why?
Jesus – the why should be self evi-
If you couldn’t be a newspaper-
man, what would you be doing?
I would be wandering the world
over in search of the second best
career ever to exist.
What do you do for kicks?
I’m a generalist. I do a little of
many different things, but need to
do a lot more of them.
Roger Coover is reached at 209-
GOLF TOURNEY RESULTS
The annual SNA publishers' golf outing took place on March 4 at
the beautiful Grand Cypress Golf Club. Twenty-four golfers
participated and a great time was had by all.
The winning foursome was Frank Greuter, Rex Rust, Tom Bradlee
and Charlie Calka. J.R . Smith, husband of speaker Erin Coats-Smith won closest to
the pin and Mark Lane won longest drive.
Review Publishing’s (PA) President
Anthony Clifton has self-published his
first novel, BIGPOX. Under the pseudo-
nym “Archer Swift”, Clifton’s book is
making waves in Philadelphia and he
hopes nationwide as sales of the book are
Clifton, who participated in the Orlando
SNA publishers’ conference, is a genial
and reserved Englishman who has owned
Philly’s leading alternative newspaper
Philadelphia Weekly and its’ sister publi-
cations since 1987. He took the leap to
writing a book after reading the non-fic-
tion work “Germs” about biological
weapons and the potential worst night-
mare of bio-warfare. That book, and the
events of September 11, 2001, led to
introduction of a contagious and incurable
virus into the United States.
The book is available directly from the
publisher at www.authorhouse.com or
through the book order hotline at (888)
Anthony Clifton, above par-
ticipating in one of the pub-
lisher roundtables, said of the
the recent SNA conference
“It was a great opportunity
to step back and take a fresh
look at what we do and
don’t do, and how.”
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