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Learn & Earn:
LMA Schedules Digital Agency Summit For November
A rock star cast of speakers is planned for the
upcoming LMA Digital Agency Summit, a two-day
gathering entirely devoted to the best case studies
and practices being employed by
digital agencies owned by local
media companies. Presented in
partnership with BIA/Kelsey, the
gathering is set for November 6 & 7
at the easily accessible Sheraton Chicago O’Hare hotel.
This space is on fire at many local media companies,
with new revenue development skyrocketing for those
who do it right. For instance, Ad Taxi, the digital agency
launched by Digital First Media, is projecting $80 million
for the fiscal year ending June ’14. That’s a 208% increase
from the $26 million they sold this year. Among the many
notable speakers expected at the upcoming Summit is Ad
Taxi President Brock Berry.
“Digital agencies are producing new and lucrative
revenue streams for local media companies of all sizes,”
said Nancy Lane, president, Local Media Association.
“This two-day summit will provide valuable programming
on the hottest opportunity areas. We will also showcase
some emerging opportunities such as native advertising
and content marketing. Anyone that runs a digital agency
or is thinking about it will want to attend this unique
event. We are also thrilled to have BIA/Kelsey as our
partner this year.”
The agenda is in final development stages and will
include expert speakers on topics like:
Staffing, Structure, Fulfillment & Reporting
Single Market Case Studies, from Elkhart, IN,
Sarasota, FL and Red Wing, MN
Selling Agency Services with an Inside Sales Team
Maximizing Search Revenue
Opportunities with LinkedIn
Native Advertising/Sponsored Content
Video – An Important & Growing Part of the
Digital Agency Product Mix
Top Five Ways To Monetize Social
Franchises: Great opportunity for Digital Agencies
Whether you’re thinking of putting your toe in the
digital agency waters or you’d like to refine an existing
program, this conference will pay huge dividends
in terms of intelligence and experience from the
exceedingly qualified speakers. Networking with peers
& R&D partners will only enhance the experience. LMA
guarantees your satisfaction or registration fee will be
Full details at www.localmedia.org/conference. Watch
your inbox for early bird registration information!
November 5, 4:30pm.
This 90-minute bonus session will get newbies up to
speed in no time. This session will provide a thorough
overview of different options and structures in this space.
It is perfect for those looking to start a digital agency or
for those that would like to revisit some of their practices.
Bonus pre-conference session!
new to digital agency services?
According to Borrell Associates, of the
amount of local advertising spent by U.S.
businesses online, only 12.4 percent goes to
advertising. The lion’s share, 72 percent, goes
to online marketing services, and those are the
services digital advertising agencies provide
for businesses – things like search-engine
optimization, online reputation management,
web and mobile site design and social media
LMA members are in the game with many
actively selling digital agency services and
reaping notable new revenue. To name a few...
from the elkhart
truth. COO, Publisher
Brandon Erlacher says
“The market is ready and the
time is now. We are experi-
encing tremendous success providing SMBs
the digital services they need to grow.”
shaw Media digital,
from shaw Media.
Chief Digital Officer
Ben Shaw says
This program is “firing on all
Big fish digital, from
red wing publisher.
Publisher Mark Poss says
“The average monthly billing
on sales is well over $1,000
per month per client.”
digital observer Media,
from the observer group.
Chief Digital Officer
Emily Walsh says
“We’re finding that every
business has pain in this area
whether it’s websites, social media man-
agement, search, video and more. From the
small local business to large corporations,
every business in our market is in need of
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