Home' Local Media Today : October 2013 Contents 10 | LOCAL MEDIA TODAY | October 2013
All training concludes with the Google-administered Advertising
Fundamentals exam and one advanced-level exam. Participants must pass
both to become certified.
Sales & Marketing Kits
For those already selling search, another initiative offered by LMA is SEM
sales & marketing kit that can be customized to your market with your company
branding materials and color schemes. The kit includes a customer facing sales
deck that is designed as a stand-along search presentation or a supplement to
your integrated solution campaign. It also includes six stand-alone pieces which
may be used as sales collateral, house-ads or direct mail pieces.
Each kit can be customized within 5-7 business days.
To learn more about all of these offerings, reach Amie Stein at amie.stein@
localmedia.org, 901-361-3641, or go to www.localmedia.org/Resources
Local search is a $6 billion business
and local media companies are
increasingly tapping this revenue thanks
in large part to the Google AdWords
training program now offered by LMA.
One recent graduate developed four
new accounts, within just two weeks of
certification, worth $3500 in brand new
The AdWords training is intense,
but effective, and successful graduates
will be proficient in selling SEM to local
businesses. LMA’s Amie Stein is “able to
take a great deal of complex information
and organize, share, and teach a group
of media professionals in two short days
what would take a person weeks to learn
on their own,’ says one recent graduate
of the training. Stein, LMA’s training &
development director, is a Google expert
and has delivered her high impact, no-
nonsense Google AdWords training
to hundreds of reps since joining the
organization recently. Early reviews are
“We were very impressed by the
training and in depth knowledge
that was provided by Amie,” says
James Bissell, manager of product
development, Pittsburgh Post-Gazette.
“Our digital managers went through the
two day seminar, developed a better
understanding of Google AdWords,
and found some great new ideas to
implement in our sales efforts. We know
have Google certified managers and have
generated four new sales in the last two
weeks which are worth about $3500 in
Another student, Maureen Cramer
of the Kenosha News, said “The course
took the mystery out of Google AdWords.
It was still challenging but I left the class
feeling prepared to take the certification
exams. Amie did a great job organizing all
the material into manageable modules.
She was super knowledgeable and able to
answer questions from the class.”
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Google AdWords Training Grows Revenue
Recent trainees undergoing the mock
exam in preparation for the Google-
administered certification exams.
lMA members can access the Amie stein Google Adwords
certification training program in several different ways:
1. Media companies can bring Stein to their site for two full days to conduct
in person training
2. Reps attend locally convened two-day training sessions offered by
LMA in partnership with state press associations or industry events.
Upcoming opportunities are:
• Minneapolis (Burnsville), MN, October 23-24
• Madison, WI, October 29-30
• Chicago, IL, November 4-5 (immediately prior to the Digital Agency
• Summit held at same location. See cover story for more about the
• Columbia, MO, November 14-15
3. Participate in the online training module, via live webinars, that are
offered as a set of seven one-hour sessions most calendar months.
Get on the list for next set of webinars by contacting Stein at
4. Buy the ‘train the trainer’ module in which Stein consults with your
certified professional to bring them to trainer status so that they can train
your own sales professionals.
“Amie was able to take a great deal of complex
information and organize, share, and teach a
group of media professionals in two short days
what would take a person weeks to learn on their
own. her approach was organized, efficient, and
expert in providing the attendees the knowledge
they needed not only to master Google Adwords
but the Google certification exams as well. for the
time-starved executive or media sales person, i
cannot imagine a more productive way to increase
their knowledge base and prepare for Google Adwords certification
than in the training Amie offers through the lMA program.”
Business Development Strategist: media partners,
Dream Local Digital
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