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Quick Bite Webinars
ost webinars are free and just 30 minutes
long! According to the recently released
2013 Annual Report, the webinars offered
by LMA last year were wildly popular, attracting
close to 2,200 registrants, and this learning tool
and member benefit drew wide praise from par-
ticipants. The webinars dealing with digital and
sales topics proved to be the most popular. A total
of 45 free webinars were produced last year and
even more are expected in 2014.
One very useful aspect of LMA webinars is that
they are archived and can be digitally accessed to
replay via LMA’s website, localmedia.org, under
the Webinars tab. The top webinars of 2013 were:
1. Transformation A&B; The Dual Transfor-
mation of Print & Digital
2. Pinterest & Instagram | Social Media
3. Leveraging LinkedIn for Professional and
Advertiser Use | Social Media Workshop #2
4. Compensation Plans That Boost Local
5. Innovative R&D Bites: What's the Buzz?
6. The New Digital Account Executive
7. Facebook and Twitter | Social Media
8. Sell Smarts: LMA's New Sales Certification
9. The Evolution of Digital Agencies: New
10. The New Sports Journalism: What's All the
Join Local Media
Associations 2x2 Network!
2013 was a great year for our 2x2 network. A robust
start in the first half of last year really helped us get this
network going but things slowed down a bit at the end
of the year.
I’m hopeful that my renewed marketing efforts
combined with the improving economy will help spark
growth this year and I urge all LMA members to consider
joining this network. We typically see ads in the Real
Estate, Travel, Satellite & Education categories. You can
choose to run in ROP or Classified.
Every quarter, we send out a tearsheet request &
affidavit and 50% of our revenue gets sent out to the participating newspapers
(prorated based on circulation).
Meanwhile, be on the lookout for the latest in the classified scam world.
Circulating around at the moment are some of the same scams as last year, but the
people placing the ads are actually calling instead of just placing via email. They
are pushy, very eager, and don’t care about the pricing. They are more than likely
using a stolen credit card. The “pet/dog” scam ads are coming back around as
well as the admin assistant type of ad.
If you receive any ads you are unsure of, please feel free to contact me and I
can help you research it.
Director of Sales,
For Future Webinar Topics?
Share them with LMA’s Peter Conti at
Eight webinars are currently on
the calendar for the next two
months. Most begin at 3PM
Eastern. Watch your inbox for
webinar announcements or go
to www.localmedia.org for more
details about these upcoming
webinars and to register.
FEBRUARY 4 – How to Create
A (Good) Business Video
FEBRUARY 5 – How to Create
a New Revenue Stream with
FEBRUARY 11 – Why the
Whole Digital Experience Mat-
ters for Your Organization
FEBRUARY 18 – Chasing
SMB’s? Secrets Revealed (No,
FEBRUARY 19 – Expanding
Your Digital Product Portfolio
MARCH 4 – Are You Getting
Your Share of the Search Pie?
MARCH 11 – Native Advertis-
ing: Three Case Studes
MARCH 25 – Advanced Digital
Sales: Prospecting for Leads
“My first presentation was to a client that had not advertised for years.
He bought and I booked his advertising for the entire year at once!”
“Aside from making it simple to show client the amount of business they can
potentially reach, the way Pulse is set up makes it a great prospecting tool.”
"I like Pulse because its a talking point. It opens doors and gives me info
I didn't have before about the clients' industry.”
“I have had great success with Pulse and will use it on every sales call.”
“Pulse has given us the opportunity to interact with clients like never before.
As a manager it gives me the opportunity to see a snapshot of how my sales
ddepartment is doing - who they're prospecting, selling and who is passing.
It is this kind of a program that separates us from our competition.”
We sold $2 million in
under 50 days with
the One Page Adseller
To find out how we did it, visit:
CONTACT JOHN MARLING (503) 784-5772 email@example.com
As part of the program at
America East, LMA’s Training
& Development Director
Amie Stein will be conduct-
ing a workshop on the topic
of Monetizing Social. Today's
businesses face many chal-
lenges and at the top of the
list is the onslaught of market-
ing sales calls and a digital
landscape that's overwhelm-
ing and fraught with choices
and unclear ROI. Regardless
of your organization's offer-
ings, Amie’s training session
at America East will help
media executives understand
the advertising opportunities
across various social plat-
forms, how to translate them
to advertisers and identify
meaningful strategies to use
them to improve their busi-
ness. The workshop will also
cover important ways to use
these same social platforms.
ith a powerful speaker lineup and a
streamlined program focused on critical
business and technology issues, the 2014
America East conference is poised to offer something
for everyone working in the news media industry.
The largest newspaper conference and trade show
of its kind, America East will take place March 31 –
April 2 at the Hershey Lodge & Convention Center in
This year’s dynamic offerings reflect the diverse
needs and interests of today’s news media compa-
nies. Over the course of three days, America East
attendees have access to more than 25 sessions
and workshops, with topics ranging from building
compelling mobile platforms to multi-channel sales
to insourcing and outsourcing strategies. Keynote
speaker Larry Kramer, publisher and president of
USA Today, will kick off this year’s event on Monday,
March 31 and share his thoughts on how traditional
media can build a successful business around qual-
ity news and information.
To learn more and to register, visit the America
East website, www.america-east.com.
America East conference offers
something for everyone
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