Home' Local Media Today : April 2014 Contents 8 | LOCAL MEDIA TODAY | April 2014
he 2014 Innovation Mission, a
working study tour beginning
Sunday June 1st in New York City
and concluding Friday June 6th in Silicon
Valley, California, remains open for just a
few more reservations.
An intentionally small group of senior
level media executives, limited to a maxi-
mum of 22, will band together for this
educational and game changing program
which will take them cross-country for
this 5th annual Innovation Mission spon-
sored by the Local Media Foundation.
Visits to LinkedIn and eBay headline a
long list of noteworthy stops on this year’s
Over the course of the six day journey,
tour participants will take a deep dive
into the practices, cultures and outlooks
at some of the leading innovative com-
panies in North America. With a focus on
e-commerce, content strategies, social
media and disruptive innovation, the 2014
IM is fully expected to deliver high impact
lessons that will continue the tradition
of yielding tremendous results for tour
IM veteran Brandon Erlacher, publish-
er, Truth Publishing Company, anticipates
attending again this year and says “ It is
certain to deliver the insider’s perspective
on so many different topics while provid-
ing a jolt of excitement and en-
ergy and, of course, a measurable
ROI. I am currently implement-
ing many past IM ideas, includ-
ing native advertising.”
aGeNda aT a GLaNCe
NeW YORK CiTY
n Kick off meeting and dinner with Gerold
Riedmann, CEO, Russmedia Digital. His
company is expanding their digital efforts
in numerous European markets and dis-
covering major niche opportunities along
CBS Local Digital’s Emily Lawrence, Di-
rector Mobile & Broadband Video, will dis-
cuss their two-dozen major market portals
and delve into their strategies, especially
on the mobile & video side.
n Pending confirmation, Digital First Media
CEO John Paton and his senior team will
share the company’s strategic vision and
their imperatives for the newspaper indus-
try’s long term plan.
n The New York Times’ Michael Simbal-
ist, SVP Advertising & VP Research &
Development, will host an IM visit to the
NYT building and share insights into the
developing business initiatives underway
at this respected media company.
n Members of the Gawker team will share
content strategies and business model for
this impressive digital company.
n Dinner with GateHouse Media CEO Kirk
Davis will see discussion about the com-
pany’s reinvention process including an
update on GateHouse Ventures projects.
n Buzzfeed’s VP Agency Strategy & Industry
Development’s Jonathan Perelman, will
share insights into the impressive content
and advertising strategy used by this social
news and entertainment company that is
now reaching 130 million unique visitors.
SaN FRaNCiSCO, Ca
n Meetings with Pandora, Twitter and
Pinterest are planned. The 2013 IM took
participants to Twitter and hints of a de-
veloping media partnership program were
shared. An update to some of these ideas
are expected this year.
n At Pinterest, planners expect to meet with
Joanne Bradford, Head of Partnerships.
Expect that this former newspaper execu-
tive (San Francisco Chronicle) to discuss
and brainstorm local media company
n A visit to Pandora, the music
streaming service that has completely dis-
rupted the radio industry, is also planned.
MOUNTaiN VieW, Ca
n One of two headline visits, the IM group
will spend the better part of a day at Linke-
dIn and meet with the team of executives
who handle publisher tools, partnerships,
recruitment services and more. Attendees
will learn about the LinkedIn business
model and news tools available for local
n An ‘ideas exchange’ between IM partici-
pants and LinkedIn executives will also be
part of this interactive stop.
SaN JOSe, Ca
n The second headline visit will take the
IM to eBay, one of North America’s most
successful disruptive innovators. IM
participants will interact with several eBay
executives including Jody Ford, VP of
Marketplaces. The culture, practices, and
initiatives in place at this company will
yield an eye-opening set of lessons for the
study mission group.
Limited to just 22 participants, the early June senior
executives study tour offers a unique, enriching experience
that will pay major ROI dividends for those involved.
Few Slots Remain for
2014 innovation Mission
[ HURRY! LiMiTed TO 22 SLOTS ]
Reservations are accepted on a first-come,
first-served basis. As of press time, only a
few spots remain.
Registration cost is $4495 and includes
five night’s hotel; all meals except one din-
ner; air from NYC to SF; all transportation
including buses and cabs; administrative
and staff costs; meeting room rentals/AV;
speaker travel costs; copy of final Innova-
tion Mission report and four follow up
webinars with IM attendees to share the
The full agenda and registration details
are at www.localmedia.org under the
Conferences tab. Or, contact LMA President
Nancy Lane at nancy.lane@localmedia.
org to discuss.
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