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This Tweeting Fool Keeps
Her Two Accounts Separate
LMA President Nancy Lane
@localmediarocks • Nancy.email@example.com
admit it. I’m addicted to Twitter.
But I do feel the need to keep two
very separate accounts.
My professional life is covered by @
localmediarocks. I check it every morn-
ing, several times during the day and in
the evening. I can’t believe how valu-
able Twitter is to my business. I pick up
so much information. And I use it to
promote Local Media Association and the
good work that we do.
I connect with industry leaders, local
media execs, analysts, consul-
tants, R&D partners &
more. I learn more
about the local
than any other
The crazy sports
fan inside of me
goes by @Nan_Cave.
Here I connect with top
sports analysts, coaches, players & more. I
have several ESPN personalities following
me, Coach Jay Wright from Villanova and
a few professional athletes. How cool is
I’ve had conversations with Joe The-
ismann, Tony Dungy, NFL players on my
fantasy teams and more. Only on Twitter!
During football season, I am a two-
screen girl (actually five screens but that’s
another story...) I am a fantasy football
nut and Twitter provides me with a ton of
information on game day and in the days
leading up to it. I also enjoy the bantering
back and forth with fellow fans, fantasy
football league-mates and the journalists
that cover the games.
I can’t imagine mixing the two lives
together. I don’t think my professional fol-
lowers would care about my nearly 1,700+
sports tweets. In fact, it would probably
annoy them and they would unfollow me.
The reverse is also true.
I have learned a lot by embracing
Twitter. In the beginning, I thought it was
stupid. I didn’t get it. But I knew that I had
to force myself to use it.
And now with nearly 3,000
combined tweets, I
couldn’t live with-
I guess my
message to local
that aren’t using
Twitter is simply to
get on board. Force
yourself to learn it, use it and tweet
often. You will start to engage with
members of your community in ways you
never imagined. You will pick up leads,
grow your business, build your brand and
become more connected to the commu-
nities that you serve. Finally, it sends the
right message to your employees. Lead by
I’d love to hear from others that have
multiple Twitter accounts or from media
execs about their use (or non-use) of
Follow me at @localmediarocks and/
Nancy Cawley Lane writes a blog about disruption in local media and her thoughts are defi-
nitely worth the read. Check it out at http://nancycawleylane.tumblr.com.
LMA events are
The Local Media
May 21-22, Chicago
The LMA/Blinder Local Media Revenue Summit will impart significant revenue les-
sons in Chicago later this month. The fast paced, two-day gathering convenes May
21 & 22 at the Holiday Inn, Chicago Mart Plaza.
"This program is truly unique with sessions that you haven't seen anywhere else,"
says LMA President Nancy Lane, "We are showcasing huge revenue success stories
from areas like cause marketing, native advertising/content marketing, program-
matic buying, inbound marketing and more.”
Presented by Local Media Association and The Blinder Group, registration for the
summit is an affordable $495. The Holiday Inn at Chicago Mart Plaza is priced at
$159/night for the block of rooms being held for this event.
Full agenda , online registration and hotel link at www.localmedia.org. The LMA HQ
staff stands ready to assist and can be reached at 888-486-2466.
Three Slots Remain for 2014
Beginning June 1
Limited to just 22 participants, the early June senior executives study tour offers a
unique, enriching experience that will pay major ROI dividends for those involved.
The 2014 Innovation Mission, a working study tour beginning Sunday June 1st in
New York City and concluding Friday June 6th in Silicon Valley, California, remains
open for just a few more reservations.
An intentionally small group of senior level media executives will band together for
this educational and game changing program which will take them cross-country for
this 5th annual Innovation Mission sponsored by the Local Media Foundation. Visits
to LinkedIn and eBay headline a long list of noteworthy stops on this year’s mission.
Over the course of the six day journey, tour participants will take a deep dive into
the practices, cultures and outlooks at some of the leading innovative companies in
North America. With a focus on e-commerce, content strategies, social media and
disruptive innovation, the 2014 IM is fully expected to deliver high impact lessons
that will continue the tradition of yielding tremendous results for tour participants.
Full details at www.localmedia.org/Foundation. Members are welcome to reach out
to LMA President Nancy Lane at firstname.lastname@example.org or 843-930-1531 to
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