Home' Local Media Today : June 2014 Contents is reinventing the conference ex-
perience. The just announced Lo-
cal Media Innovation Conference
and Technology Showcase, Sept. 30-Oct 2 in Philadelphia,
is a shining example of what can be done when a group of
progressive, passionate thinkers set out to break the mold
and radically renovate the association's highly successful
The event will feature a technology showcase that
will blow up the traditional trade show model. Think flat
screens and stand up booths presented in an engaging
and dynamic atmosphere. A technology journalist from a
well-know magazine will demo the latest gadgets live on
the floor including fitness devices, watches, wearables,
phones, tablets, games & more. And 15-minute quick bite
sessions will take place on the opening day to showcase
the latest goods and services from R&D partners that stand
ready to help local media companies monetize in new and
Other new features include two tracks (growth and
reinvention), a local media hackathon, new speakers/top-
ics not seen before, a social wall and amazing networking
events. The popular one-on-one meetings with media
buyers will remain and the list of participating companies
is expected to grow.
“LMA has led the way forward for the local media in-
dustry and this year's Local Media Innovation Conference
is yet another example,” says Chris Lee, president, Deseret
Digital Media and co-chair of the conference. “With a
program geared to both help grow our established busi-
nesses and open doors to new kinds of local revenue, LMA
continues to provide a spark of education and inspiration
to its members.“
Special Needs – We Got You Covered!
Planners absolutely recognize that there’s no such
thing as a ‘one size fits all’ conference agenda and have
crafted a program that oftentimes will provide a two-track
approach so attendees can select the sessions and speak-
ers best geared to their needs.
For instance, after the day one keynote (Innovation for
Growth: Strategies and Best Practices) and the following
general session (Building a Successful Native Advertis-
ing Strategy), attendees will choose between the Growth
or the Reinvention tracks for the following three sessions.
The topics for this day’s Growth track are:
■ Two Suburban Dailies Selling $500K
in Video Advertising
■ Leveraging Social Media to Grow
Traditional and Digital Revenue
■ How Local Media Sellers Can Get
Unstuck in the Digital World
Running concurrently, the sessions for this day’s
Reinvention track are:
■ Crowdfunding: A Hot New Opportunity
■ Pragmatic Innovation
■ The Lean Start Up
This approach will continue throughout the entire
conference. Blending general sessions that are sure to
motivate, educate and inspire with unique sessions under
the two-track ‘Reinvention & Growth’ approach, confer-
ence goers will definitely find tremendous value in the
LMA guarantees ROI with a money back policy if you
do not return home with at least one great idea to grow
your business. "The Fall Conference was a fabulous event
but times are changing and we need to change with them,"
said Nancy Lane, president, Local Media Association, "the
new Local Media Innovation Conference & Technology
Showcase will be unlike any other event in our industry.
The committee did a fabulous job crafting a compelling
program that addresses both the core and the new. And
the networking opportunities are going to be our best
JUNE 2014 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
Find $$ with So-Mo
Revenue Summit Tidbits
New Revenue Dominated
Big Data & Native
Two New LMIA Reports
The Local Media Innovation
Conference and Technology
Hackathon = New-fangled
Thinking = Ideas Boost!
What happens when you bring a bunch of non-media
industry thinkers together and ask them to create a new
‘anything’ that will help local media in the continuing
transition to the new world order of publishing/marketing/
Hold on to your seats because we’re going to find out!
Just prior to the Innovation Conference, LMA is spon-
soring a ‘hackathon’ in Philly in which folks from the start
up community will collaborate and compete to win this
ideas brainstorming marathon intended to give a creative
boost to accepted wisdom. With the charge to come up
with something relevant to local media, participants will
see only blue sky when it comes to developing no-bound-
aries and imaginative approaches to our business.
Will crazy, out-of-the-box ideas result? We hope so!
Maybe the outcome will be a brand new app, a novel busi-
ness model or a social media tool. Really, there’s no way of
knowing but the ‘hackathon’ will definitely yield a winning
idea that will be unveiled at the Innovation Conference.
Just one of many excellent reasons why all LMA members
should be in Philly this fall!
Network, Learn & Enjoy! This scene from LMA’s gathering in St. Louis last fall captures the spirit of local media today. Experience the momen-
tum at the Innovation Conference in Philly this September.
CONTINUED ON PAG E 6
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