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Instagram’s Brand Development Lead PJ MacGregor
will take part in the ‘Working with the Major Social
Special hotel room rate for at-
tendees of only $145 if booked
by July 28, 2014
Presented by Local Media Association,
Borrell Associates & Local Search
Association. Full agenda & online registra-
tion at www.localmedia.org/Conferences
his year, for the first time ever,
the amount of time Americans
spend consuming media on
mobile — smartphones and tablets — will
exceed that of the desktop Internet, ac-
cording to an eMarketer report released
in April. ‘Strong growth’ is the term every
expert applies when it comes to the social
mobile ad spend forecast, yet many media
companies have yet to find the right solu-
tions and meaningful ways to tap this
lucrative segment of business.
The So-Mo conference, coming in Au-
gust, is laser focused on helping attendees
accelerate strategies and local market-
ing plans to fuel this growth and now is
the time to plan your attendance. LMA is
teaming up with Borrell Associates and the
Local Search Association to present the
‘Social+Mobile: Show Me The Money’ con-
ference, set for August 20-21 in Chicago.
This event will feature case studies
across all platforms and will include up-
dates from the major social media players
including Facebook, Instagram, Google+,
Twitter, LinkedIn and more. LMA Presi-
dent Nancy Lane puts it very succinctly.
“Simply put, there isn't any other confer-
ence like this. If you are charged with
growing social and mobile revenue at your
company, this is a must-attend event.”
ends June 30.
Use discount code
Two Days: Thirteen Dynamite Sessions
Planners have packed the two-day program with sessions that hit the most current
and constructive ideas for So-Mo revenue strategy development. From the big social
sites to bringing it home with local merchants, this program delivers on all fronts and is
perfect for local media executives across multi-platforms including TV, radio, directory
publishers, newspapers, pure plays and more.
Networking with cross-industry peers and interacting with R&D partners at a work-
ing lunch and in the exhibit/demo hall adds to the tremendous value of this event.
Social + Mobile
Show Me The Money!
Social+Mobile –Show Me The Money
Chicago, Illinois at Sheraton Chicago O’Hare Hotel
Are you ready?
The upcoming ‘Social + Mobile:
Show Me The Money’ conference
will feature case studies across all
platforms with a special focus on two
verticals – healthcare and automo-
tive – that are prime candidates for
monetizing on the So-Mo front.
Digital Revenue Is Calling.
• Sell unlimited trackable mobile coupons, banner ads, store locators and more
Custom branding and market exclusivity
Professionally designed marketing material and sales tools
Quick return on investment
Monthly subscription — No software, no contracts or long-term commitment
No technical skills or IT support required
Now you can offer your advertisers and potential advertisers
the sizzle and marketing power of mobile alongside the
benefits of print. Mobile for Media lets local newspapers
sell unlimited mobile campaigns. You control the pricing.
Sell mobile campaigns or include as a bonus for an instant
MobileForMedia.com • 678-932-8698 • info@MobileForMedia.com
Let’s talk. Only one Mobile for Media subscription is available per market.
mobile for media half pg June.indd 1
5/7/14 12:32 PM
Session topics include:
■ Keynote#1: Mobile Matters. A Lot.
Featuring Greg Stuart, CEO, Mobile
■ Keynote #2: YP’s Incredible Social &
■ Case Study: ESPN’s mobile & Social Strat-
■ Using Social to Build & Engage Your
■ How Regional Retailers Are Using Social
& Mobile to Grow Their Business
■ How Local Business and Services can
use Instagram and other channels to
connect with customers
■ Working With Major Social Sites: Twitter,
Google+, Pinterest, Facebook
■ How Are Major Brands Handling
Social & Mobile
■ Using Social & Mobile to Drive
■ Mobile Delivers Strong ROI for Advertisers
■ How Targeting Local Mobile Devices
Drives ROI & Engagements
■ Why Service Categories are Perfect
Targets for SoMo
■ Show Me The Money
■ Best Money Making Social &/or Mobile
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