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Time to Disrupt & Reinvent
the Conference Experience
LMA President Nancy Lane
@localmediarocks • Nancy.email@example.com
ast year’s LMA Fall Conference
was the most successful in our
organization’s history from a financial
and attendee standpoint. So why mess
The rebranding of the fall conference
to the Local Media Innovation Confer-
ence allows us to reimagine the entire
experience and adapt to changing tech-
nology. The end result will be an event
that is more engaging, more conducive to
networking and more relevant.
The stodgy trade show is being
converted to a technology showcase. Say
good-bye to the old pipe-and-drape and
hello to flat screens and stand-up booths.
The showcase becomes a place to
learn about the great new products and
services in an inviting way. We are con-
tracting with a technology expert from a
prominent magazine to feature the latest
gadgets including tablets, watches, fitness
devices, phones, games & more. This
expert will also tell us what’s coming next.
The program features two tracks –
Reinvention and Growth. “Reinvention”
takes on new and emerging trends/
business models while “Growth” tackles
innovation with existing business units
on both the traditional and digital sides of
Reinvention topics include:
crowdfunding, big data for
local media, pragmatic
innovation and applying
lean startup principles to
your organization. Growth
topics include: transforming
your sales organization for
success, video advertising
case studies, being profit-
able in the digital agency
space, getting unstuck
in a digital world,
and using social
sell more tradi-
tional and digital
sessions headline this
event including a local media hackathon.
Startup teams will work around-the-clock
the weekend before the event on promis-
ing new tools/business models for local
media companies. Attendees will hear
their pitches live during the conference
and will vote on their favorite.
The one-on-one meetings with media
buyers will remain an important part of
this new event (possibly the only carry-
over from the old fall conference). In fact,
we intend to grow participation this year.
Conferences have become predict-
able and we wanted to break the mold.
We wanted to create an environment
that showcased the new, up-and-coming
products, along with innovations on core
products (both traditional and digital).
And we wanted to showcase new technol-
ogy and tools in a vibrant and dynamic
Space is limited and we do expect to
sell out. #InnoCon14 and #JoinTheIn-
novation September 30-October 2 at the
Hyatt Regency Penn’s Landing in Phila-
delphia. ROI guaranteed, or your money
Conference details at :
and we wanted to
break the mold.
Nancy Cawley Lane writes a blog about disruption in local media and her thoughts are
definitely worth the read. Check it out at http://nancycawleylane.tumblr.com.
New Training Available
Mastering Sales Fundamentals
resh on the heels of delivering
a well received and impactful
workshop on Sales Fundamen-
tals to a group of 35 trainees from sev-
eral Northern California media compa-
nies last month, LMA’s Amie Stein will
roll out this latest offering to all media
companies and press associations.
In today's highly competitive media
market, it's more important than ever to
continue to sharpen sales skills to retain
and win new business. SMBs are being
bombarded by media reps and those
who win the business are at the top of
their game in understanding customer
needs and demonstrating value and
return on investment.
Sales reps, managers and support
team members can benefit from this
one-day training program which
focuses on the essentials of the sales
process from prospecting to closing and
everything in between.
Stein, Director of Training and
Development, leads the training and is
getting excellent reviews for the ‘Mas-
tering Sales Fundamental’ interactive
workshop. Reach her at amie.stein@
localmedia.org to discuss engaging her
to conduct this training for your media
company or to see when she is com-
ing to your area to present a regional
Being a fresh grad and just start-
ing out in this industry, it was extremely
helpful and eye opening to hear
everyone's real life experiences with the
techniques you teach. Thanks Amie!
Interactive learning at last month’s workshop in California.
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