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LMA President Nancy Lane
@localmediarocks • Nancy.email@example.com
y favorite week of the year is the
Local Media Innovation Mission.
My good friend Mark Poss calls it “better
than Christmas, my birthday and 4th of
July combined.” I agree.
It’s a week to learn and be inspired.
Over the years we have visited with some
of the world’s most innovative and disrup-
tive companies. The 2014 trip was very
special and possibly the best trip yet.
When we arrived at LinkedIn, my
contact hit us with a surprise: Allen Blue,
the co-founder of the company, would
be meeting with us. He was not on the
agenda or ever even discussed. For the
next hour we had an intimate and off-the-
record conversation with this fascinating
individual. It was a meeting that I will
never forget for the rest of my life.
I was also thrilled to have Gerold
Riedmann, CEO, Russmedia Digital out of
Austria, fly to New York City to kick off this
year’s IM. Riedmann then stayed with us
for the first few days and it was awesome
to pick the brain of one of Europe’s great-
est disruptors on the media side.
The visit to eBay/PayPal was inspiring.
They are figuring out ways to make the
mobile device the wallet of the future.
We were very impressed with what they
are doing. In addition, the meeting at
Google and Google+ resulted in a special
beta test for IM participants that could be
game changing and drive serious revenue
to our newspaper websites. The visit to
BuzzFeed was incredibly inspiring and
will result in many content changes from
the IM participants.
The Innovation Mission is special for
the 25 executives that attend (we sold
out this year and more than 50% of the
participants had attended an IM before).
But our goal is to also share our takeaways
with the entire industry.
So for 10 straight days (including the
long plane rides back home on the last
day of the IM), I labored over the top
takeaways and wrote a 44-page report. I
identified 11 but there could have been
many more. I tried to identify the ones
that would resonate the most with LMA
It’s a surprising mix of takeaways
that focus on culture, leadership, native,
content, SMB strategies and even getting
rid of inter-company e-mail.
The Local Media Foundation is the
sponsor of the Innovation Mission and
our goal is to make this information ac-
cessible. We are only charging $299 for the
report. Participants paid $4,195 + travel
to/from the starting and ending sites. So
the price is a real bargain. I suggest that
all local media executives purchase the
report, share it with your staff and make
some positive changes in your company.
Pay particular attention to the partici-
pants’ takeaway section. Publishers, CEOs
and owners share what they plan to do as
a result of attending the IM.
I’m available to discuss any of the
takeaways in more detail. And I guarantee
ROI or your money back.
It was one of the most special weeks
of my career. If you never attended one,
consider it for next year. The ROI is huge.
Nancy Cawley Lane writes a blog about disruption in local media and her thoughts are
definitely worth the read. Check it out at http://nancycawleylane.tumblr.com.
Digital facelift is more
than a pretty face
pdated styling, intuitive usability,
and a real depth of helpful re-
sources are part and parcel of LMA’s
newly redesigned website which launched
last month in another of the strategic moves
to update and enhance value for members.
Long a ‘go to’ for community media
information, localmedia.org now boasts a
more immersive experience with a clean and
appealing graphics. New features include
fast links to pertinent blogs and a drop down
menu of the training offered by the popular
new training division led by Amie Stein. Read
more about Stein’s initiatives in the Q&A
beginning on page 2 of this issue.
Check out these and
Nancy Lane with Russmedia Digital CEO Gerold
Riedmann, right, and Elkhart Truth Publisher
Brandon Erlacher at the start of last
month’s Innovation Mission.
On a Mission
Members will also find easy
and fast access to many other
■ Member to member directory with full
search functionality – excellent for net-
working with peers!
■ Access to more than 100 R&D providers
and the many solutions they offer
■ Webinars – register for upcoming events
or access archived recordings
■ Events – easy links to all conferences with
full agendas, hotel info, online registra-
■ Reports – the Local Media Innovation
Alliance (LMIA) publishes monthly white
paper reports on a wide variety of emerg-
ing trends and practices. Check out the
wealth of knowledge here when seeking
pertinent intelligence for new initiatives.
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