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LMIA Releases New Reports
T wo brand new reports from the Local Media
Innovation Alliance are now available and take
deep dives into ‘Video in the Newsroom’ and
‘Crowdfunding & Micropayments’. Rich with actionable
information and significant insights and examples, these
extensive reports help media executives get quick traction
on the subjects covered. Available at www.localmedia.org
VIDEO IN THE NEWSROOM
For several years, analysts have predicted that now is the
time when video will take off and produce real numbers in
terms of views and dollars. So far, that prediction has been
exaggerated with news video existing almost solely as an
editorial attempt. But the time may finally be here when
video becomes a revenue stream all its own, contributing
to the bottom line and bolstering overall audience and
engagement with a news brand.
Readers will learn:
n How Bobbie Jo Buel-Carter, editor of the Arizona
Daily Star, is making a big push for video with original pro-
gramming and sponsorships to go along with news video
n How Pat Walker and Mike Jameson, from Calkins Me-
dia, have helped the company’s Pennsylvania newspapers
focus on video for more than a year and the tens of thou-
sands of dollars they’re generating each month by tapping
into their reporters’ subject-matter expertise in exciting
n Insights from CineSport, a company that works with
publishers on their video shows by supplying equipment
and training as well as packaging. Sil Scaglione, manag-
ing editor of public partnerships, explains best practices
learned from working with newspapers.
n What newsroom video advocate
and longtime photojournalist Colin
Mulvany has learned by all of the video
editing he’s done to supplement his
visual storytelling. He shares specifics
on how to achieve real impact with news
As competition for digital revenue grows,
more media companies are embracing an
entrepreneurial spirit and looking at outside-
the-box revenue streams. In addition to new ad
products, content marketing and social media
services, some companies are going directly to
readers for additional revenue through crowd-
funding and micropayments.
In this report readers will learn:
n What makes a successful crowdfunding campaign
and how publications have used this tool to launch or com-
plete specific editorial projects.
n How Lindsay Miller, editor of the weekly (Little Rock)
Arkansas Times, used an environmentally-oriented crowd-
funding platform to cover an oil spill in a local neighbor-
n About the Breaking News Network and their work
toward launching a collaborative branding campaign to
encourage journalism funding.
n Early insights and lessons from Metroland Media’s
recently launched FuelLocal initiative.
About LMI A Membership
Designed specifically for local media executives, the
Local Media Innovation Alliance is a membership-based
research club that provides monthly reports and related
n Emerging business models
n Digital revenue opportunities
n New and developing trends
Annual subscriptions are available beginning at $1750/
year. Alternatively, reports are available on an a la carte
basis at $259 each.
For more information on LMIA membership, see LMA’s
website at localmedia.org under the Foundations tab or
reach out to Peter Conti, LMA Sales & Marketing Director, at
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